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Artem Saldaev

Artem Saldaev

Content Writer, Editor

As a writer with 4+ years’ experience, Arty believes everyone should have access to knowledge, without getting lost in complex jargon. That’s why, through his writing, he aims to make information accessible, helping readers discover and understand new ideas without the hassle.

Written articles

Browse through interesting articles and words of wisdom here.
Interviews
What DSPs Want: Key Supply Priorities for Ad Exchanges in 2025
December 23, 2024
App Monetization
Holiday Season Insights for Mobile App Advertising
December 12, 2024
User Acquisition
Marketing a Game that Escapes the Market Norms: A Chat with Daniel Lee
December 04, 2024
App Monetization
Marketing Management Tips for Large Portfolios of Apps
December 02, 2024
tile showing mass appeal podcast episode 19
App Monetization
The Growth Potential of Niche Apps
November 14, 2024
young woman looking down at her phone at a screen showing rewards from playing games in qsr apps
App Monetization
Games in QSR Apps: Give Users More for Daily Brand Engagement
November 04, 2024
close-up of hands holding phone with bar chart and tenjin logo
User Acquisition
How to Test and Optimize Safely in Rewarded Advertising: A Guide to Playtime 
October 24, 2024
woman sitting on sofa looking at her phone with Gamepro logo
User Acquisition
Testing and Retesting UA Channels: Why It’s Essential for Growth
September 27, 2024
Image showing GamePro 2024 Speakers featured in the article about the challenges of user acquisition for mobile games
User Acquisition
The Woes and Wins of UA for Mobile Games in 2024
September 13, 2024
Mass Appeal podcast tile showing CCO of ZiMAD
App Monetization
Building Human Connection Through Mobile Puzzle Games
September 11, 2024
Woman playing mobile games
Mobile Gaming
Why Advertisers Should Focus on the Women Playing Mobile Games
September 02, 2024
cover of Episode 17 of Mass Appeal podcast with the guest of the show Diego Kafie, CEO of Playbite
App Monetization
The Symbiotic World Behind Playbite, a Gaming App
August 30, 2024
Image showing the guest of episode 16 of the Mass Appeal podcast – Akshay Krishnaiah, CEO of Beem
App Monetization
Affordable Life for All: The Story of an App with Good Intentions
August 19, 2024
picture of maria golsz smiling into camera against purple adjoe background
Interviews
Expert Interview: The Rewarded Revolution with Maria Golcz
August 05, 2024
young woman on an armchair smiling at her phone with a decorate line chart in the background
Mobile Gaming
How to Leverage Mobile Gamer Seasonality in Your UA Strategy
August 02, 2024
image of alex saul against purple Mass Appeal background
App Monetization
How Loyalty Programs Can Help Monetize Apps
July 31, 2024
young woman looking down and smiling at phone with incremental traffic graph in the background
User Acquisition
Incremental Traffic: What to Do When Traditional UA Channels Stall
July 17, 2024
young man smiling into camera against purple of Mass Appeal podcast tile
Mass Appeal Podcast
Re-Engagement Strategies in the Transportation App Vertical
July 15, 2024
robot hand and human hand reaching for mobile ad creatives
Mobile Gaming
AI Ad Creatives: Why AI Alone Isn’t the Answer
July 10, 2024
young man smiling into the camera with purple mass appeal tile background
Loyalty & Retention
Loyalty and Customer Engagement Strategies for Restaurant Apps
June 20, 2024
young man in shirt with glasses on podcast episode cover
Mass Appeal Podcast
How to Acquire Subscribers for Your Brand’s App
June 12, 2024
young man smiling at phone with GEO engagement growth rate
Mobile Gaming
New UA Opportunities: Where Should You Grow Your Mobile Game?
June 04, 2024
mass appeal podcast cover with young man's face
Mass Appeal Podcast
Cross-Promoting Mobile Games within Your Studio’s Portfolio
May 21, 2024
man sat down playing card or rpg games
Mobile Gaming
Top Mobile Games in 2024: Which Titles Engage and Cash In?
May 17, 2024
mass appeal podcast cover with an image of a young woman
Mass Appeal Podcast
Leaders in App Gamification – Why They Knock It Out of the Park
April 26, 2024
close-up of person holding phone with playtime offers and burger, chips icons as decorative elements
App Monetization
Games in QSR Apps: Give Users More for Daily Brand Engagement
April 24, 2024
young person sitting at computer with decorative element of dashboard
User Acquisition
User Acquisition KPIs: What Should You Be Tracking for Your App?
April 19, 2024
young man smiling into the camera on a mass appeal podcast tile
Loyalty & Retention
Unlocking the Power of Rewarded Gaming Experiences in Apps
April 17, 2024
person holding a phone with decorative dashboard elements
User Acquisition
5 Ways to Optimize the Performance of Your Playtime UA Campaigns
April 15, 2024
banner with Nico from ATM smiling into the camera
Mass Appeal Podcast
Building Apps with Empathy
April 09, 2024
man smiling into camera with blue shirt on as part of mass appeal podcast image
Loyalty & Retention
Returning Value to Users with Cashback from E-Commerce Brands
March 20, 2024
young man standing with a panda toy
Loyalty & Retention
How Apps Can Change the Habits of People
March 14, 2024
young woman looking down at phone with QSR app mockup
App Monetization
3 Ways QSR Apps Can Drive Continuous User Engagement 
March 08, 2024
a group on people outside looking down at their phones
User Acquisition
Why Probabilistic Attribution is a Game-Changer
March 08, 2024
decorative image of sergio palau crossing his arms
Mass Appeal Podcast
How PAYBACK Grew Its Brand to Reach a Third of German Households
March 06, 2024
purple decorative image for episode 4 of Mass Appeal podcast
App Monetization
Improving the Performance of Free-to-Play Games
February 19, 2024
young man smiling at camera with decorative illustrations around him
Loyalty & Retention
Optionality: The Future of Loyalty in Mobile Apps
February 12, 2024
image of young man with long hair against mass appeal branding backdrop
Loyalty & Retention
Gamifying Crypto Investments to Drive Loyalty & Acquisition
February 06, 2024

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