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App Marketing Blog

A range of articles on a range of mobile marketing topics. Our experts break down the complexities of the industry and how adjoe’s products help apps grow their business.
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Latest Articles
App Monetization
Zero-to-Hero: How to Effectively Monetize Non-Paying App Users
author
Artem Saldaev
April 25, 2025 | 6 min read
Loyalty program examples - Starbucks Rewards, H&M Membership, My Mcdonald's and more.
Loyalty & Retention
17 Successful Loyalty Program Examples Driving Retention & Revenue
Nikita Shukla | April 17, 2025 | 14 min read
MMP choice cover image
User Acquisition
The MMP Guide: Which Mobile Measurement Partner Deserves Your Data?
Artem Saldaev & Barbara Szczesniak
April 10, 2025 | 7 min read
Loyalty & Retention
How to Build Coalition Loyalty Programs with 200+ Brands?
Nikita Shukla | April 03, 2025 | 2 min read

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Loyalty & Retention
How to Build Coalition Loyalty Programs with 200+ Brands?
April 03, 2025
AI in Marketing: Insights from Walmart's Ex-Senior Director of Product Management
App Monetization
AI in Marketing: Insights from Walmart’s Ex-Senior Director of Product Management
February 25, 2025
How to Leverage AI for Growth Marketing
App Monetization
How to Leverage AI for Growth Marketing
February 19, 2025
Democratizing Mobile Programmatic Advertising for All
App Monetization
Democratizing Mobile Programmatic Advertising for All
January 27, 2025
Walking into Success: Inside the Growth of Macadam
App Monetization
Walking into Success: Inside the Growth of Macadam
January 07, 2025
Holiday Season Insights for Mobile App Advertising
App Monetization
Holiday Season Insights for Mobile App Advertising
December 12, 2024
Marketing Management Tips for Large Portfolios of Apps
App Monetization
Marketing Management Tips for Large Portfolios of Apps
December 02, 2024
The Growth Potential of Niche Apps
App Monetization
The Growth Potential of Niche Apps
November 14, 2024
tile showing Mass Appeal podcast cover with CCO at ZiMAD
App Monetization
Building Human Connection Through Mobile Puzzle Games
September 11, 2024
cover of Episode 17 of Mass Appeal podcast with the guest of the show Diego Kafie, CEO of Playbite
App Monetization
The Symbiotic World Behind Playbite, a Gaming App
August 30, 2024
Want to know more about app marketing?

App Monetization

More App Monetization articles
App Monetization
Zero-to-Hero: How to Effectively Monetize Non-Paying App Users
April 25, 2025
App Monetization
Loyalty Programs Are Moving Away from Discounts. What’s Replacing Them?
April 02, 2025
AI in Marketing: Insights from Walmart's Ex-Senior Director of Product Management
App Monetization
AI in Marketing: Insights from Walmart’s Ex-Senior Director of Product Management
February 25, 2025

User Acquisition

More User Acquisition articles
Loyalty program examples - Starbucks Rewards, H&M Membership, My Mcdonald's and more.
Loyalty & Retention
17 Successful Loyalty Program Examples Driving Retention & Revenue
April 17, 2025
MMP choice cover image
User Acquisition
The MMP Guide: Which Mobile Measurement Partner Deserves Your Data?
April 10, 2025
South Korea: $6.8 B Mobile Gaming Market You Can't Afford to Ignore 
Mobile Gaming
South Korea: $6.8 B Mobile Gaming Market You Can’t Afford to Ignore 
February 06, 2025

Interviews

More Interviews articles
What DSPs Want: Key Supply Priorities for Ad Exchanges in 2025
Interviews
What DSPs Want: Key Supply Priorities for Ad Exchanges in 2025
December 23, 2024
picture of maria golsz smiling into camera against purple adjoe background
Interviews
Expert Interview: The Rewarded Revolution with Maria Golcz
August 05, 2024
jacob krüger smiling into camera against a purple background
Interviews
User Acquisition Trends with Jacob Krüger
August 18, 2023