Mobile Growth Blog

A page of expert insights into mobile app growth.
Browse through our words of wisdom here.
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All Interview Mass Appeal Podcast Mobile Data Mobile Games Monetization Programmatic Ads User Acquisition
mass appeal podcast cover with an image of a young woman
Mass Appeal Podcast , User Acquisition
App Leaders in Gamification – Why They Knock It Out of the Park
Artem Saldaev
Artem Saldaev
April 26, 2024 | 2 min read
close-up of person holding phone with playtime offers and burger, chips icons as decorative elements
Mobile Games , Monetization
Games in QSR Apps: Give Users More for Daily Brand Engagement
Artem Saldaev
April 24, 2024 | 5 min read
young person sitting at computer with decorative element of dashboard
Mobile Data , User Acquisition
User Acquisition KPIs: What Should You Be Tracking for Your App?
Artem Saldaev
April 19, 2024 | 7 min read
Mass Appeal Podcast , User Acquisition
Unlocking the Power of Rewarded Gaming Experiences in Apps
Artem Saldaev
April 17, 2024 | 2 min read
User Acquisition
5 Ways to Optimize the Performance of Your Playtime UA Campaigns
Artem Saldaev
April 15, 2024 | 7 min read
laptop on table showing playtime dashboard
Mobile Data , Monetization
Integrate New Ad Formats without Revenue Cannibalization
Nilsu Basar
April 11, 2024 | 4 min read
young man sitting down looking at his phone with decorative image of CMP screen
Monetization , Programmatic Ads
Why WAVE’s Built-In Free CMP Saves Publishers Time and Money
Nastya Ignatenko
April 10, 2024 | 4 min read
banner with Nico from ATM smiling into the camera
Mass Appeal Podcast , User Acquisition
Building Apps with Empathy
Artem Saldaev
April 09, 2024 | 2 min read
a crowd of people in white clothing looking down at their phones
User Acquisition
Scaling An App: How to Enter a New Market
Barbara Szczesniak
March 28, 2024 | 4 min read
man smiling into camera with blue shirt on as part of mass appeal podcast image
Mass Appeal Podcast , User Acquisition
Returning Value to Users with Cashback from E-Commerce Brands
Artem Saldaev
March 20, 2024 | 2 min read

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