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Mass Appeal Podcast , User Acquisition

Gamifying Crypto Investments to Drive Loyalty & Acquisition

Episode #2 of the Mass Appeal Podcast

In this episode, Mass Appeal podcast host Tommy Yannopolous catches up with Guillaume Torche, the Co-Founder and CTO at Ember Fund. This Web3 superapp has seen explosive growth, thanks to a unique vision that unlocked cryptocurrency investments for consumers and enabled them to earn and invest through interactive gameplay.

Guillaume Torche began his career in computer science in Paris, specializing in computer vision. After moving to the US, he led the data engineering team at GumGum, where he connected with Mario and Alex to co-found Ember Fund and transform cryptocurrency investments. 

What’s the Topic?

In this episode, you’ll discover effective strategies for acquiring and engaging users, even in niche markets. Specifically:

  • insights and risk management strategies for businesses in highly volatile markets like cryptocurrency
  • scaling apps with community-building features – that is, creating platforms and spaces for meaningful interactions and fostering a collaborative environment
  • utilizing incentives such as referral programs and gamification for enhanced user acquisition and daily engagement

What to Listen Out for

  • 1:45 Guillaume’s background
  • 3:12 The birth of Ember Fund
  • 7:12 Cutting out the middleman
  • 9:00 Educating users
  • 10:46 Ember Fund’s key to acquisition and scale
  • 11:35 How Ember Fund’s referral program works
  • 14:08 Tournaments for crypto portfolios
  • 21:55 Our next frontier

Quote

“We really believe in this space … We think it’s going to be an important technology in the next decade and beyond … The more people earn Bitcoin, or at least own a little bit of it, the better.”

– Guillaume Torche, Co-Founder and CTO at Ember Fund

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