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Glossary
Mobile App Terminology simply explained
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
A
A/B Testing
Ad Impressions
Ad Networks
C
Click-Through Rate (CTR)
Cost Per Install (CPI)
D
Daily Active Users (DAU)
E
Effective Cost Per Mille (eCPM)
H
Hardcore Games
Hypercasual Games
I
In-App Events
In-App Purchases (IAP)
L
Lifetime Value (LTV)
M
Mobile Measurement Partner (MMP)
Monthly Active Users (MAU)
P
Postbacks
R
Retention Rate
Return on Ad Spend (ROAS)
S
Social Casino Games
Software Development Kit (SDK)
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