Glossary
Mobile App Terminology simply explained
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A
A/B Testing
Active User Rate (AUR)
Ad Impressions
Ad Networks
ARPDAU
C
Casual Games
Click-Through Rate (CTR)
Cost Per Install (CPI)
D
Daily Active Users (DAU)
E
Effective Cost Per Mille (eCPM)
H
Hardcore Games
Hypercasual Games
I
In-App Events
In-App Purchases (IAP)
Installs per Mille (IPM)
L
Lifetime Value (LTV)
M
Mobile Measurement Partner (MMP)
Monthly Active Users (MAU)
P
Postbacks
R
Retention Rate (RR)
Return on Ad Spend (ROAS)
S
Social Casino Games
Software Development Kit (SDK)
Strategy Games

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