Mobile Growth Blog

A page of expert insights into mobile app growth.
Browse through our words of wisdom here.
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All Interview Loyalty and Retention Mass Appeal Podcast Mobile Games Monetization Programmatic Ads User Acquisition
man smiling into camera with blue shirt on as part of mass appeal podcast image
Loyalty and Retention , Mass Appeal Podcast
Returning Value to Users with Cashback from E-Commerce Brands
Artem Saldaev
March 20, 2024 | 2 min read
two young women laughing and looking at their phones
User Acquisition
App Rewarding Psychology: How to Reward App Users
Barbara Szczesniak
March 19, 2024 | 5 min read
young man standing with a panda toy
Loyalty and Retention , Mass Appeal Podcast
How Apps Can Change the Habits of People
Artem Saldaev
March 14, 2024 | 2 min read
young woman looking down at phone with QSR app mockup
Loyalty and Retention , Mobile Games
3 Ways QSR Apps Can Drive Continuous User Engagement 
Artem Saldaev
March 08, 2024 | 5 min read
decorative image of sergio palau crossing his arms
Mass Appeal Podcast , User Acquisition
How PAYBACK Grew Its Brand to Reach a Third of German Households
Artem Saldaev
March 06, 2024 | 2 min read
young woman looking down at her phone with text app monetization trends 2024
Monetization
App Monetization Trends: 3 Ways to Monetize an App in 2024
Sarah Vordermeier
March 04, 2024 | 7 min read
purple decorative image for episode 4 of Mass Appeal podcast
Mass Appeal Podcast , Mobile Games
Improving the Performance of Free-to-Play Games
Artem Saldaev
February 19, 2024 | 2 min read
two young people sat down holding phones with WAVE Exchange logo and publisher and advertiser icons
Programmatic Ads
5 Reasons Why Plugging in to WAVE Exchange Is Better for Business
Nilsu Basar
February 13, 2024 | 5 min read
young man smiling at camera with decorative illustrations around him
Loyalty and Retention , Mass Appeal Podcast
Optionality: The Future of Loyalty in Mobile Apps
Artem Saldaev
February 12, 2024 | 2 min read
young man with beard smiling into camera with incons showing playtime and coins and a phone screen
Monetization
How to Maximize Ad Revenue in 5 Steps with Playtime
Carly Ostasiewski
February 09, 2024 | 5 min read

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