Mobile Growth Blog

A page of expert insights into mobile app growth. Browse through our words of wisdom here.
All Expert Series Interview Mobile Data Mobile Games Monetization User Acquisition
abstract image of hands holding a smartphone with a map of turkey on the screen
Mobile Data , Mobile Games
Mobile Gaming in Turkey: A GEO with a Generation of Gamers
Nilsu Basar
September 22, 2022 | 6 min read
computer screen showing an analytics dashboard with user acquisition KPIs
Mobile Data , User Acquisition
User Acquisition KPIs: Which KPIs Are Most Important?
Carly Ostasiewski
August 15, 2022 | 5 min read
blue image of gamesforum panel with adjoe MD talking
Interview , Mobile Games
Gamesforum: Entertaining New Ad Formats in the State of Mobile Advertising
Sarah Vordermeier
August 09, 2022 | 5 min read
two phone screens with publisher and advertiser app in an engagement loop
Mobile Data , Monetization
Why Playtime Can’t Compete with Other Mobile Ad Formats
Nilsu Basar
July 11, 2022 | 7 min read
young lady sitting on her bed looking down at her phone with decorative icons around her showing she's earned rewards
Monetization
Rewarded Ads: What Publishers Need to Get Right
Sarah Vordermeier
July 06, 2022 | 6 min read
young brunette woman at airport with suitcase and long coat
Mobile Data , User Acquisition
Top Airline Apps: Your Ticket To App Usage Data and Retention
Sarah Vordermeier
June 08, 2022 | 10 min read
hands holding a phone showing simulation game mockup
Mobile Games
The Method in the Mundane: Why Do We Like Simulation Games?
Sarah Vordermeier
May 20, 2022 | 9 min read
abstract image of user acquisition campaigns with Playtime
User Acquisition
5 Ways to Revive and Revolutionize Your User Acquisition Campaigns
Nilsu Basar
May 05, 2022 | 8 min read
UA Insights with Rovio UA Manager
Interview , Mobile Games
User Acquisition Insights with Kentaro Sugiura
Nilsu Basar
April 29, 2022 | 7 min read
featured image of mobile RPG games at adjoe
Mobile Data , Mobile Games
An Ode to Multiplayer Mode: How Role-Playing Games Retain Their Users
Sarah Vordermeier
April 25, 2022 | 7 min read
CEO Dan Beasley of Viker Games
Interview , Mobile Games
Viker Vows to Create World’s Biggest Cryptocommunity in Mobile Gaming
Nilsu Basar
March 29, 2022 | 8 min read

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