How to Maximize Ad Revenue in 5 Steps with Playtime

The pressure’s on in the mobile app economy to find more diverse monetization strategies to maximize ad revenue – and, especially, without risking any revenue loss or cannibalization.

Once teams have found a new monetization solution, they need to be highly strategic with how they use it. How do they know they are getting the most from it?

That’s why adjoe’s Playtime growth managers work closely and continuously with publishers across diverse app verticals to lift their ad revenue.

adjoe’s team have helped their partners generate more than double their revenue by suggesting the following in-app optimizations.

1. Make Playtime Visible and Attractive

Maximizing publisher revenue is far easier when you promote Playtime where users will see it. What’s the point, after all, in giving users more opportunities to earn if they don’t know how to access these opportunities? 

Highly visible Playtime placements, such as on the home page, can increase user reach by up to 50 percent and can lift publisher revenue by up to 30 percent. 

Publishers should ensure Playtime placements are always on show at the right time throughout the user journey. This is because app users will engage at different stages of their in-app experience. Publishers are able to increase the exposure of the format by serving placements in high-traffic areas. This leads to a higher percentage of users opening and interacting with Playtime, which in turn generates greater revenue.

Our team has noticed these common user behaviors when it comes to interacting with Playtime:

• Some users are more likely to engage with Playtime on the home screen than in the in-app store.
• Some users interact between levels in a mobile game or when they specifically need in-app currency to progress through the game or unlock certain features. 
• Some users prefer to interact with Playtime only when they are low on coins. 

Our experts recommend incorporating diverse Playtime placements for these different scenarios in the user journey to capture attention and connect better with users in a nonintrusive way. Combining multiple placements inside an app boosts Playtime’s user reach. 

2. Make a Good First Impression 

First impressions matter. A positive user experience starts from the first moments you start using an app.

Our growth managers have seen that giving app users a welcome bonus translates into a direct increase in active user rate of up to 100 percent for some partners. 

This welcome bonus is at each publishers’ discretion, so they can enjoy the flexibility of how they reward any new app users.

3. Push Promotions for Incremental Growth

Participating in Playtime promotions is the most effective way to increase user engagement and publisher revenue with Playtime – without compromising revenue stability or absolute margin.

Successful publishers usually align these promotions with peak traffic times, depending on their users and their app – through seasonal promotions around Christmas or Black Friday, regular weekend promotions – or with LiveOps events. Their users can rapidly earn more rewards, sometimes double rewards, for a limited time. 

This gives users a chance to progress in the app faster or purchase more items during the promotional time period. In the meantime, publishers with a top Playtime placement benefit from:

• Up to 50% more users
• Up to 150% increase in installs
• Up to 150% higher revenue

Playtime offers monetization teams full flexibility to tailor their promotions based on their app’s unique goals and profit margins. They receive guidance from their dedicated growth manager to help them find the best setup for the app.

4. Use Notifications Effectively 

Don’t underestimate the power of notifications.

With them, some Playtime partners have been able to increase their revenue by up to 60 percent. 

If you have integrated Playtime into your ad stack and are not convinced you’re maximizing your ad revenues, ask yourself if your users know enough about Playtime’s rewards. 

A Playtime growth manager will set up a media plan with initiatives to help increase your user reach, making as many of them as possible aware of this unique earning opportunity. This drives users to engage with your app – especially during promotions. 

These initiatives communicating special offers and time-sensitive deals to both new and returning users often include

• in-app notifications,
• push notifications, and
• emails

and effectively convert users into revenue-generating users. 

5. Always Implement the Latest SDK Version

If a publisher has the latest Playtime SDK version for Android, they’re giving themselves the best-possible chance of maximizing ad revenue. 

The SDK serves as the backbone of Playtime on Android, and our developers regularly optimize it to improve our partners’ performance. 

An up-to-date SDK version is nonnegotiable for the following reasons:

• Better app UX: Publishers have access to the latest performance-enhancing features and advanced capabilities for user interaction and overall performance
• Better security: Publishers can ensure they protect themselves from revenue loss due to fraud
• Better compatibility with tools: Publishers have guaranteed compatibility with third-party tools they are using – outdated SDK versions might not be compatible with these tools

Any integration issues and security problems would limit a publisher’s ad revenue potential. The good news is that SDK versions are easy to update – but publishers have access to support from our technical teams if they need it. adjoe also sends regular emails to remind publishers to update their SDK.

Make These Moves to Maximize Ad Revenue

Making the most of your ad stack is about being strategic and implementing small in-app optimizations regularly – not completely reinventing the wheel. Not only does this help with maximizing publisher revenue. It helps give the app a fresh look from the user’s perspective, with which they are more likely to engage.

That’s why publishers should focus on format visibility and placement, promotions, and technical updates to boost long-term engagement, ARPDAUs, and continuous incremental revenues.

This is what will guarantee success and sustainability in the competitive app market.