Mobile Growth Blog

A page of expert insights into mobile app growth.
Browse through our words of wisdom here.
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young woman looking down at phone with QSR app mockup
Mobile Games , Monetization
3 Ways QSR Apps Can Drive Continuous User Engagement 
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Mass Appeal Podcast , User Acquisition
How PAYBACK Grew Its Brand to Reach a Third of German Households
young woman looking down at her phone with text app monetization trends 2024
Mobile Data , Monetization
App Monetization Trends: 3 Ways to Monetize an App in 2024
purple decorative image for episode 4 of Mass Appeal podcast
Interview , Mass Appeal Podcast
Improving the Performance of Free-to-Play Games
two young people sat down on ground holding phones with WAVE Exchange logo and publisher and advertiser icons
Programmatic Ads
5 Reasons Why Plugging in to WAVE Exchange Is Better for Business
young man smiling at camera with decorative illustrations around him
Interview , Mass Appeal Podcast
Optionality: The Future of Loyalty in Mobile Apps
young man with beard smiling into camera with incons showing playtime and coins and a phone screen
Monetization
How to Maximize Ad Revenue in 5 Steps with Playtime
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Interview , Mass Appeal Podcast
Gamifying Crypto Investments to Drive Loyalty & Acquisition
image of young woman on her phone drinking tea
Monetization
User Opt-In: Why Permissions Lead to Better Engagement
Decorative image showing closeup of Alex Guerra from Baz Superapp
Interview , Mass Appeal Podcast
How to Build Smart Engagement Programs to Monetize Your App

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