Mobile Growth Blog

A page of expert insights into mobile app growth.
Browse through our words of wisdom here.
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All Interview Mass Appeal Podcast Mobile Data Mobile Games Monetization Programmatic Ads User Acquisition
young man indoors holding his phone and hot drink with graph showing dropping retention in background
Monetization
App User Churn: 3 Reasons Why Users Ghost
Sarah Vordermeier
September 15, 2023 | 4 min read
close-up of someone holding a phone with decorative text: you have a new ad mon partner
Mobile Games , Monetization
Signs Your Mobile App Needs a New Ad Monetization Solution
Nilsu Basar
September 06, 2023 | 6 min read
blond woman with long hair smiling into camera
Interview , Monetization
Expert Series: Navigating In-App Bidding with Anastasia Ignatenko
Barbara Szczesniak
August 22, 2023 | 7 min read
jacob krüger smiling into camera against a purple background
Interview , Mobile Games
User Acquisition Trends with Jacob Krüger
Sarah Vordermeier
August 18, 2023 | 5 min read
close-up of phone screen showing crypto app with decorative icons of mobile games
Mobile Data , Mobile Games
Play-to-Earn Crypto: How Games Drive Interaction with Crypto Apps
Nilsu Basar
August 16, 2023 | 5 min read
robot hand and human hand reaching for mobile ad creatives
Mobile Data , Mobile Games
AI in Creative Management: Why AI Alone Isn’t the Answer
Nilsu Basar
August 10, 2023 | 5 min read
young bearded man looking down and smiling at his phone
Mobile Games , User Acquisition
How to Supersize Your Hypercasual Game Retention
Sarah Vordermeier
August 01, 2023 | 4 min read
young lady looking at phone with text ad mediation redesigned WAVE
Mobile Data , Monetization
Fair Ad Mediation: How WAVE Will Give Power Back to App Publishers
Jonas Thiemann
July 19, 2023 | 5 min read
loyalty programs article
Mobile Data , Mobile Games
Mobile Gaming: Why Loyalty Programs Must Use This Revenue Stream
Sarah Vordermeier
June 26, 2023 | 6 min read
man sat down playing card or rpg games
Mobile Data , Mobile Games
Playtime and Profit for the World’s Most Popular Mobile Game Genres
Carly Ostasiewski
May 26, 2023 | 4 min read

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