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Sarah Vordermeier

Sarah Vordermeier

Content Writer, Editor & Journalist

Sarah researches, reads, listens, reflects, writes, reevaluates, reads some more, and publishes. With 7 years of writing experience and 2+ years in adtech, she covers the latest developments in adjoe’s products and in the adtech space, with a focus on monetization and app loyalty/retention. And she drinks a lot of tea.

Written articles

Browse through interesting articles and words of wisdom here.
abstract image showing three webinar participants in webinar on mobile gaming in Türkiye
Mobile Gaming
Mobile Gaming in Türkiye: Exclusive Insights from Market Experts
November 12, 2024
young woman looking down at her phone at a screen showing rewards from playing games in qsr apps
App Monetization
Games in QSR Apps: Give Users More for Daily Brand Engagement
November 04, 2024
two young men looking down and smiling at a phone screen
Monthly Active Users (MAU)
September 24, 2024
a women holding up a phone and icons representing a waterfall bidding structure
Waterfall Bidding
September 24, 2024
young woman looking down at her phone with phone showing telco app
App Monetization
Telecom Loyalty: How to Lift Customer Retention with Mobile Games 
September 24, 2024
close-up of person holding a phone with ad elements and dollar signs
Ad Inventory
September 11, 2024
close up of person holding phone and tapping it
Win Rate
September 03, 2024
a young man and young woman looking at their phones
Daily Active Users (DAU)
August 30, 2024
Young woman looking at phone and smiling on sofa
App Monetization
How In-App Promotions Bring Publishers Extra Revenue and Engagement
August 26, 2024
young woman drinking and looking down at her phone
Retention Rate (RR)
July 26, 2024
young blond woman smiling into distance with mockup of fintech app superimposed
App Monetization
Why You Might Be About to See More Fintech Loyalty Programs
July 23, 2024
young man on his phone with playable ad elements around him
Playable Ads
July 16, 2024
young man with headphones with mockup of playtime offers
App Monetization
3 Ways Playtime Increases App Engagement and Publisher Revenue
July 11, 2024
group of young people leaning over a laptop with decorative gaming elements
Mobile Gaming
How to Develop a Mobile Game with Impact across Age Groups
June 18, 2024
two young people sitting on a couch playing mobile games
Board Games
May 27, 2024
close up of hands holding a phone with decorative elements around it
Viewability
May 14, 2024
young woman looking down at her phone with text app monetization trends 2024
App Monetization
App Monetization Trends: 3 Ways to Monetize an App in 2024
March 04, 2024
Decorative image showing closeup of Alex Guerra from Baz Superapp
App Monetization
How to Build Smart Engagement Programs to Monetize Your App
January 10, 2024
decorative image of mass appeal podcast logo with young man crossing his arms
App Monetization
The Mobile App Podcast with Insights from Industry Leaders
December 06, 2023
young lady sitting on bed looking at her phone with decorative icons around her showing rewards
App Monetization
Rewarded Ads: What Publishers Need to Get Right
September 26, 2023
young man holding his phone and hot drink with graph showing dropping retention in background
App Monetization
App User Churn: 3 Reasons Why Users Ghost
September 15, 2023
close-up of someone holding a phone with decorative text: you have a new ad mon partner
App Monetization
Signs Your Mobile App Needs a New Ad Monetization Solution
September 06, 2023
jacob krüger smiling into camera against a purple background
Interviews
User Acquisition Trends with Jacob Krüger
August 18, 2023
three young people sat on their phones smiling and looking at their phone screens
ARPDAU
August 03, 2023
young man in a hat sat down relaxed looking at his phone screen
Hardcore Games
July 19, 2023
loyalty programs article
App Monetization
Mobile Gaming: Why Loyalty Programs Must Use This Revenue Stream
June 26, 2023
person holding phone by laptop with chart showing ad-based revenue
App Monetization
How to Save the Subscription Economy with Ad-Based Revenue
May 22, 2023
young man in hat inside playing on his phone
Mobile Gaming
German Gaming Market: A Lucrative Landscape?
March 29, 2023
two young singles walking on street with dating app icons
App Monetization
The Data on Dating Apps: Most Used Dating Apps by Country
February 14, 2023
young asian man sitting down and playing mobile strategy game
Strategy Games
January 25, 2023

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