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App Marketing Blog

A range of articles on a range of mobile marketing topics. Our experts break down the complexities of the industry and how adjoe’s products help apps grow their business.
All App Monetization Interviews Loyalty & Retention Mass Appeal Podcast Mobile Gaming User Acquisition
Latest Articles
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Loyalty & Retention
Gamifying Crypto Investments to Drive Loyalty & Acquisition
Artem Saldaev | February 06, 2024 | 2 min read
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App Monetization
User Opt-In: Why Permissions Lead to Better Engagement
Carly Ostasiewski | January 15, 2024 | 5 min read
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App Monetization
How to Build Smart Engagement Programs to Monetize Your App
Sarah Vordermeier | January 10, 2024 | 2 min read
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App Monetization
Ads That Disrupt: Is There Such Thing as Bad Ads?
Nilsu Basar | December 14, 2023 | 6 min read
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Mobile Gaming
Catching Quality & Securing Wins in Your Puzzle Game Strategy
Barbara Szczesniak | December 11, 2023 | 4 min read
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App Monetization
The Mobile App Podcast with Insights from Industry Leaders
Sarah Vordermeier | December 06, 2023 | 4 min read
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App Monetization
IAP Revenue: How Playtime Doesn’t Hurt But Boost It
Nilsu Basar | November 13, 2023 | 4 min read
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App Monetization
Playtime vs Offerwall Campaigns: Why You Can’t Compare Them
Barbara Szczesniak | November 07, 2023 | 4 min read

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App Monetization
Building Human Connection Through Mobile Puzzle Games
September 11, 2024
cover of Episode 17 of Mass Appeal podcast with the guest of the show Diego Kafie, CEO of Playbite
App Monetization
The Symbiotic World Behind Playbite, a Gaming App
August 30, 2024
Image showing the guest of episode 16 of the Mass Appeal podcast – Akshay Krishnaiah, CEO of Beem
App Monetization
Affordable Life for All: The Story of an App with Good Intentions
August 19, 2024
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App Monetization
How Loyalty Programs Can Help Monetize Apps
July 31, 2024
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Mass Appeal Podcast
Re-Engagement Strategies in the Transportation App Vertical
July 15, 2024
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Loyalty & Retention
Loyalty and Customer Engagement Strategies for Restaurant Apps
June 20, 2024
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Mass Appeal Podcast
How to Acquire Subscribers for Your Brand’s App
June 12, 2024
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Mass Appeal Podcast
Cross-Promoting Mobile Games within Your Studio’s Portfolio
May 21, 2024
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Mass Appeal Podcast
Leaders in App Gamification – Why They Knock It Out of the Park
April 26, 2024
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Loyalty & Retention
Unlocking the Power of Rewarded Gaming Experiences in Apps
April 17, 2024
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App Monetization

More App Monetization articles
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App Monetization
Telecom Loyalty: How to Lift Customer Retention with Mobile Games 
September 24, 2024
Mass Appeal podcast tile showing CCO of ZiMAD
App Monetization
Building Human Connection Through Mobile Puzzle Games
September 11, 2024
cover of Episode 17 of Mass Appeal podcast with the guest of the show Diego Kafie, CEO of Playbite
App Monetization
The Symbiotic World Behind Playbite, a Gaming App
August 30, 2024

User Acquisition

More User Acquisition articles
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User Acquisition
Testing and Retesting UA Channels: Why It’s Essential for Growth
September 27, 2024
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User Acquisition
The Woes and Wins of UA for Mobile Games in 2024
September 13, 2024
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Mobile Gaming
Why Advertisers Should Focus on the Women Playing Mobile Games
September 02, 2024

Interviews

More Interviews articles
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Interviews
Expert Interview: The Rewarded Revolution with Maria Golcz
August 05, 2024
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Interviews
User Acquisition Trends with Jacob Krüger
August 18, 2023
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Interviews
Expert Series: New and Unique Rewarded Ads with Evgeny Bagaryakov
March 21, 2023