Sarah Vordermeier

Sarah Vordermeier

Content Writer, Editor & Journalist

I research, read, listen, reflect, write, reevaluate, read some more, publish. I cover the latest developments in adjoe’s products and in the adtech space – from user acquisition to app monetization. And I drink a lot of tea.

Written articles

Browse through interesting articles and words of wisdom here.
young lady sitting on her bed looking down at her phone with decorative icons around her showing she's earned rewards
Rewarded Ads: What Publishers Need to Get Right
young man indoors holding his phone and hot drink with graph showing dropping retention in background
App User Churn: 3 Reasons Why Users Ghost
jacob krüger smiling into camera against a purple background
Interview , Mobile Games
User Acquisition Trends with Jacob Krüger
young bearded man looking down and smiling at his phone
Mobile Games , User Acquisition
How to Supersize Your Hypercasual Game Retention
loyalty programs article
Mobile Data , Mobile Games
Mobile Gaming: Why Loyalty Programs Must Play around with This Revenue Stream
person holding phone by laptop with chart showing ad-based revenue
How to Save the Subscription Economy with Ad-Based Revenue
young man in hat inside playing on his phone
Mobile Data , Mobile Games
German Gaming Market: A Lucrative Landscape?
app monetization trends 2023 with abstract phones, gaming consoles, loyalty apps, timers
Mobile Data , Monetization
App Monetization Trends: 3 Ways to Monetize an App in 2023
two young singles walking on street with dating app icons
Mobile Data , Monetization
The Data on Dating Apps: Most Used Dating Apps by Country
decorative green and navy animation of swirls with code embedded
RTK Query and Leveraging New Libraries
blue image of gamesforum panel with adjoe MD talking
Interview , Mobile Games
Gamesforum: Entertaining New Ad Formats in the State of Mobile Advertising
young brunette woman at airport with suitcase and long coat
Mobile Data , User Acquisition
Top Airline Apps: Your Ticket To App Usage Data and Retention
hands holding a phone showing simulation game mockup
Mobile Games
The Method in the Mundane: Why Do We Like Simulation Games?
featured image of mobile RPG games at adjoe
Mobile Data , Mobile Games
An Ode to Multiplayer Mode: How Role-Playing Games Retain Their Users

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