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Barbara Szczesniak

Barbara Szczesniak

Product Marketer & Ex-User Acquisition Enabler

Barbara has taken 4 years of talking to mobile game advertisers about their UA struggles and successes and transformed this into product marketing insights to support the growth of adtech products that mobile marketing really needs.

Written articles

Browse through interesting articles and words of wisdom here.
a crowd of people in white clothing looking down at their phones
User Acquisition
Scaling An App: How to Enter a New Market
Barbara Szczesniak
March 28, 2024
two young women laughing and looking at their phones
User Acquisition
App Rewarding Psychology: How to Reward App Users
Barbara Szczesniak
March 19, 2024
young woman sat on a sofa looking at her phone with decorative elements around her
Idle Games
Barbara Szczesniak
Barbara Szczesniak
February 14, 2024
young woman inside on an armchair looking and smiling at her phone with a decorate line chart of mobile gamer seasonality in the background
Mobile Data , Mobile Games
How to Leverage Mobile Gamer Seasonality in Your UA Strategy
Barbara Szczesniak
December 21, 2023
decorative image with an abstract phone screen showing a puzzle game
Mobile Data , User Acquisition
Catching Quality & Securing Wins in Your Puzzle Game Strategy
Barbara Szczesniak
December 11, 2023
woman with brunette hair outdoors holding her phone and looking down at it with decorative simulation game elements
Simulation Games
Barbara Szczesniak
Barbara Szczesniak
December 04, 2023
young man smiling outside holding his phone with decorative RPG game elements in the frame
Role-Playing Games (RPG)
Barbara Szczesniak
Barbara Szczesniak
December 04, 2023
midshot of young woman holding her phone with headphones in and decorative offerwall elements
Offerwall
Barbara Szczesniak
Barbara Szczesniak
November 27, 2023
young woman with dark hair looking down and smiling at her phone with decorative gaming icons around the image
Hybridcasual Games
Barbara Szczesniak
Barbara Szczesniak
November 07, 2023
midshot of young woman with short hair looking down at phone with decorative element showing playtime offerwall
Monetization , User Acquisition
Playtime vs Offerwall Campaigns: Why You Can’t Compare Them
Barbara Szczesniak
November 07, 2023
blond woman with long hair smiling into camera
Interview , Monetization
Expert Series: Navigating In-App Bidding with Anastasia Ignatenko
Barbara Szczesniak
August 22, 2023

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