Glossary

Adtech terms simply explained by our in-house experts
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A
A/B Testing
Active User Rate (AUR)
Ad Exchange
Ad Impressions
Ad Inventory
Ad Networks
ARPDAU
Attribution
B
Banner Ads
Bid Rate
Board Games
C
Casual Games
Churn Rate
Click-Through Rate (CTR)
Cost Per Install (CPI)
Cost Per Mille (CPM)
Cost per View (CPV)
D
Daily Active Users (DAU)
Demand-Side Platform (DSP)
E
Effective Cost Per Mille (eCPM)
F
Fill Rate
H
Hardcore Games
Hybridcasual Games
Hypercasual Games
I
Idle Games
In-App Bidding
In-App Events
In-App Purchases (IAP)
Installs per Mille (IPM)
Interstitial Ad
L
Lifetime Value (LTV)
M
Medium Rectangle Ads (MREC)
Mobile Measurement Partner (MMP)
Monthly Active Users (MAU)
O
Offerwall
OpenRTB
P
Playable Ads
Postbacks
Push Notification
Puzzle Games
R
Retention Rate (RR)
Return on Ad Spend (ROAS)
Rewarded Video
Role-Playing Games (RPG)
S
Simulation Games
Social Casino Games
Software Development Kit (SDK)
Strategy Games
Supply-Side Platform (SSP)
V
Viewability
W
Waterfall Bidding
Win Rate

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