Adtech terms simply explained by our in-house experts

What Are Social Casino Games?

Social casino games are mostly free-to-play games that imitate the gambling experience without offering a real cash payout. These gamers play exclusively with virtual in-app currency.

Social casino game apps either imitate physical casino games, such as blackjack or slot machines, or they introduce a new twist into gameplay. These gamers often don’t need to pay to play; it’s normal to wager virtual bets with the credit they receive after installing the game to start enjoying gameplay.
Key Takeaways
  • Social casino gamers often don’t bet real money; they wager virtual credits
  • Over 50s typically spend the longest time playing casino games
  • These games are expected to generate at least USD 14 billion worldwide by 2027

What Types of Social Casino Games Are There?

The world of social casino games caters to all kinds of gamblers and gamers. The number of subverticals that make up this genre include:

  • Poker
  • Slot machines
  • Casino table games
  • Scratch-and-win lottery tickets
  • Blackjack
  • Bingo
  • Roulette
  • Multiplayer card games
rankings of top social casino games for Android by app usage

We are seeing many top gaming companies in this genre diversifying their title portfolio by incorporating gameplay elements from other gaming genres – such as casual games. This is to maximize user acquisition and monetization efforts and appeal to a much wider user base.

Who Plays Social Casino Games?

Data from the Mobile Games Index 2023 tells us that older demographics – those over 40 years – are the most committed mobile gamers in this vertical. They play for an average of at least 17 minutes per day. The user base is split up pretty evenly between male and female users, with women typically spending roughly 17.8 minutes in social casino gameplay a day and men around 17.2 minutes. 

Social casino gamers in the Americas typically spend the least time in gameplay as opposed to other regions, such as Europe, Asia, Africa, and Oceania.

older lady outdoors smiling and looking down at phone

Why Do People Play These Games?

The two main drivers that push social casino gamers into becoming committed users are the social and competitive elements – being able to connect and compete with players around the world during gameplay. With elements such as a leaderboard, leagues, and tournaments, gamers are compelled to progress and outperform their rivals. This means they spend more and more time in the game perfecting their strategies.

Many social casino gamers have also reported the similarities a social casino game offers to a real gambling experience. These include the aesthetics of a real casino and the excitement while playing. 

How Do Social Casino Games Monetize?

The estimated global value of mobile social casino games is currently around 7.1 billion US dollars. It is estimated to reach 8.3 billion US dollars in 2026. In recent years, this genre has been hailed as one of the top-grossing mobile gaming genres worldwide – after role-playing games, strategy, and match games. 

If there’s something that has remained quite consistent in the social casino gaming market, it’s that social casino gamers are more willing to spend their money on in-app purchases than other gamers. A typical social casino game monetizes almost 70 percent from in-app purchases and 30 percent from in-app advertising. 

pie chart showing how social casino games monetize

Although there are many free-to-play social casino games, titles in this vertical monetize by driving their users to purchase additional credits once the initial credit runs out. This is once they have become engaged and regular players. By upselling credits to these high-retention gamers, the vertical can easily transform from free-to-play to pay-to-play mobile games.


While this gaming vertical might not currently be the highest-grossing mobile gaming vertical out there, there are many areas in which we may well see the vertical growing further. Social casino game developers venturing out and incorporating other subverticals – such as casual games – into gameplay to appeal to a much wider user base. They are also capitalizing on trends such as growing interest in social apps and 5G technology for better multiplayer experiences.

While in-app purchases will continue to make up a lot of revenue generated by this genre worldwide, in-app advertising will gain more traction in monetization strategy, as game hybridization starts to impact the app economy of more social casino games.


What Are Social Casino Games?

These game apps either imitate physical casino games, such as blackjack or slot machines, or they introduce a new twist into gameplay. There are many free-to-play games, where users gamble just for fun, not for a payout. These gamers play exclusively with virtual currency.

Why Do People Play Social Casino Games?

Many gamers are drawn to this gaming genre due to the enticing social gameplay aspect. They also enjoy the entertainment aspect. These games provide the right environment for users to chat and compete with other gamers around the world. Besides this, these kinds of gamers are drawn to the realistic in-game features that imitate a real casino.

What Are the Top Social Casino Gaming Companies?

The top gaming companies in this vertical that have published popular titles include Playtika, Moon Active, Huuuge Games, and Zynga.

How Do Social Casino Games Monetize?

They monetize – like most mobile gaming verticals – through in-app purchases and in-app advertising. But as the competition in the market grows, many app publishers are looking to diversify their monetization stack by introducing more types of advertising into their app. This includes rewarded advertising.

Know the ins and outs of adtech

Visit our blog