Club Vegas Hits #1 in DE Google Play Store

two phones on top of each other showing bagelcode app
Club Vegas
in DE Google Play Store
of paid acquisition from adjoe
UA channel in December

In 2012 a modest team of five people established what is now known as the multinational gaming company Bagelcode.

Since then, Bagelcode has expanded to a company with offices in Seoul, London, Tel Aviv, and Dnipro – and it has become a major player in the social casino market with over 40 million downloads globally.


As it becomes more competitive to acquire social casino gamers, Bagelcode sought to scale its Club Vegas user base beyond its core English-speaking markets to expand its global presence.

Media Buyer for Club Vegas, Julian Bacquet, therefore decided to look to adjoe for identifying new markets and developing a comprehensive strategy to scale its user base.


adjoe’s ad unit Playtime rewards users in the in-app currency of the publisher’s app for their time spent and events completed playing third-party games like Bagelcode’s Club Vegas.

Playtime uses predictive algorithms – through its user opt-in to analyze adjoe’s first-party data and create targeted campaigns based on a user’s profile. The use of post-install data allows Bagelcode to further identify and then optimize campaigns based on which user profiles have delivered the highest ROAS.

By combining all data points, Bagelcode can develop a comprehensive bidding strategy that achieves its ROAS goals while scaling each campaign. This gives Bagelcode the greatest insights when competing in the highly competitive social casino vertical.

two phone screens overlapping showing Club Vegas app from bagelcode and how users earn rewards


adjoe identified Germany as an attractive market for Bagelcode to begin focusing on. Bagelcode was able to develop a more granular approach when scaling Club Vegas in the German market with the help of adjoe analytics.

adjoe analyzed post-install event trends by user ages, genders, operating systems, as well as the sources that drove the highest rates of depositors in order to grow Bagelcode’s user base. This allowed Bagelcode to create a granular bidding strategy and to scale sources with the highest ROAS even further.

adjoe soon after became Bagelcode’s largest channel in Germany, delivering approximately 75% of all paid installs. Three weeks after optimizing its approach, Club Vegas became the number-one social casino game in the German Google Play Store.

Since launching Bagelcode’s first Club Vegas campaign, Bagelcode has expanded its strategy beyond its core US market to acquire users in CA, UK, AU, JP, DE, and many other countries. This expansion of Bagelcode’s strategy resulted in a swift increase in ad spend, with spend even doubling in some months. This placed adjoe as one of the top user acquisition channels for Bagelcode in those months.

Club Vegas Becomes the #1 Social Casino Game in the German Play Store.
phone screen with Club Vegas app on the screen
Looking Forward

As Bagelcode continues to expand globally, you can expect to see Club Vegas continue to top Play Store charts and new games introduced in early 2021.

adjoe is already analyzing and developing strategies to help Bagelcode expand and enter new markets.

image of Julian Bacquet from Bagelcode
“adjoe became an important channel for us through its granular targeting, its ability to find engaged users, and its sizeable inventory – also in non-US markets. It will be one of the first acquisition channels for our future games.”
Julian Bacquet, Media Buyer, Bagelcode

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