Best Practices for Scaling App Revenue with Playtime 

Publishers should be making ongoing in-app optimizations to maximize ad revenue and engagement. 

From in-app promotions, notifications, and technical updates to personalization initiatives – each recommendation is about focusing on those incremental product enhancements and attention to detail. 

But app monetization managers must also think about the bigger picture – about how to attract a greater quantity and quality of traffic to Playtime. Scaling app revenue requires continuously reviewing initiatives that deliver on these goals.

This is how our seasoned app growth managers at adjoe are working with top publishers to scale their revenue.

Drive More Users to Engage with Playtime

It’s true what they say: Out of sight, out of mind. 

High-visibility Playtime placements – especially, in an app’s home page – drive up to 50 percent more traffic to Playtime’s in-app gaming experience. 

Adding further placements throughout an app’s UX, including CTAs and pop-up banners, increases the likelihood that users will naturally find the Playtime experience when they want to earn rewards.

To throw in another cliche, first impressions count. When publishers give users a welcome bonus when they interact with the Playtime experience for the first time, they experience a significant increase in active user rate of up to 100 percent.

Our growth managers recommend our partners implement these simple in-app optimizations, among others, to first of all maximize user reach with almost minimal effort – before they go on to generate maximum revenue from this volume of users. 

Enhance the Quality of Your Users

Scaling app revenue is only possible when publishers find the right audience to scale with.

That’s why a robust user acquisition strategy focusing on a quality user demographic is an integral part of Playtime’s effective app monetization. 

Playtime’s power is that its users – mobile gamers – are the high-quality high-retention ones advertisers pay more for. And this demographic is wider than most people think; there are more than 2.2 billion mobile gamers worldwide. 

Publishers can continuously be sure that they are attracting new quality app users by working with adjoe’s growth managers, who regularly monitor user segmentation by sources (channel, network, source ID). 

Tracking this information helps publishers identify which sources have been most successful at delivering users of a certain quality – and confirms that they are connecting with the right audiences.

Sharing information about sources is easy. All publishers need to do is enable their app development team to share this network and channel information to the Playtime SDK via adjoe’s growth managers. 

https://example.com/example?user_id={user_uuid}&sid={sid}&point_amount={coin_amount}&points={currency}&trans_uuid={trans_uuid}&ua_network={ua_network}&ua_channel={ua_channel}&playtime_placement={placement}&custom_id={publisher_sub_id1}

Publishers who share and monitor this critical information can continuously optimize their UA and monetization strategy with confidence, while knowing that their app is attracting quality monetizable traffic.

Scaling App Revenue Is About Quality and Quantity

There’s no one-size-fits-all solution to scaling app revenue, but opening up an app experience to more users is critical, along with various in-app optimizations. 

In a landscape where every app optimization is incremental, and the list of recommendations seems endless, adjoe’s growth managers constantly monitor which results drive the most impressive results – without compromising on the quality of app users.