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Nilsu Basar

Nilsu Basar

Product Marketer, Lifelong Learner

I work on product positioning and messaging. I like to bring complexity down to the basics and identify the right value for the target audience. I’m always curious about what is happening in the market – what comes next. I love reading, thinking, learning.

Written articles

Browse through interesting articles and words of wisdom here.
close-up of someone holding a phone with decorative text: you have a new ad mon partner
Mobile Games , Monetization
Signs Your Mobile App Needs a New Ad Monetization Solution
Nilsu Basar
September 06, 2023
close-up of phone screen showing crypto app with decorative icons of mobile games
Mobile Data , Mobile Games
Play-to-Earn Crypto: How Mobile Games Elevate Interaction with Crypto Apps
Nilsu Basar
August 16, 2023
robot hand and human hand reaching for mobile ad creatives
Mobile Data , Mobile Games
AI in Creative Management: Why AI Alone Isn’t the Answer
Nilsu Basar
August 10, 2023
product lead evgeny bagaryakov smiling
Expert Series , Interview
Expert Series: New and Unique Rewarded Ads with Evgeny Bagaryakov
Nilsu Basar
March 21, 2023
maksim butrym crossing arms and looking at camera
Expert Series , Interview
Expert Series: Automating Campaign Management with Maksim Butrym
Nilsu Basar
February 20, 2023
Igor Myrgorodskyi smiling
Expert Series , Interview
Expert Series: UA Insights with Igor Myrgorodskyi
Nilsu Basar
February 02, 2023
image of Ibrahim Akcali at Unico Studio - case study
Interview , User Acquisition
User Acquisition Insights with Ibrahim Akcali
Nilsu Basar
December 02, 2022
person with sheets over their head and sunglasses on top
User Acquisition
When Scaling Becomes Scary: How to Enter a New Market
Nilsu Basar
October 24, 2022
scary image of zombie holding phone from grave
Mobile Games , Monetization
Death to Ads That Disrupt: Is Google Redefining the Mobile Experience?
Nilsu Basar
October 24, 2022
abstract image of hands holding a smartphone with a map of turkey on the screen
Mobile Data , Mobile Games
Mobile Gaming in Turkey: A GEO with a Generation of Gamers
Nilsu Basar
September 22, 2022
two phone screens with publisher and advertiser app in an engagement loop
Mobile Data , Monetization
Why Playtime Can’t Compete with Other Mobile Ad Formats
Nilsu Basar
July 11, 2022
abstract image of user acquisition campaigns with Playtime
User Acquisition
5 Ways to Revive and Revolutionize Your User Acquisition Campaigns
Nilsu Basar
May 05, 2022
UA Insights with Rovio UA Manager
Interview , Mobile Games
User Acquisition Insights with Kentaro Sugiura
Nilsu Basar
April 29, 2022
CEO Dan Beasley of Viker Games
Interview , Mobile Games
Viker Vows to Create World’s Biggest Cryptocommunity in Mobile Gaming
Nilsu Basar
March 29, 2022
young man sat down on a gamified dating app
Mobile Data , Monetization
The Meet Group: Meet the (Match)Makers of Gamified Online Dating
Nilsu Basar
March 24, 2022

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