Nilsu Basar

Nilsu Basar

Product Marketer, Lifelong Learner

Nilsu works on product positioning and messaging. She likes to bring complexity down to the basics and identify the right value for the target audience. She’s always curious about what is happening in the market – what comes next. Nilsu loves reading, thinking, learning.

Written articles

Browse through interesting articles and words of wisdom here.
laptop on table showing playtime dashboard
Mobile Data , Monetization
Integrate New Ad Formats without Revenue Cannibalization
two young people sat down holding phones with WAVE Exchange logo and publisher and advertiser icons
Programmatic Ads
5 Reasons Why Plugging in to WAVE Exchange Is Better for Business
young woman looking down at her phone with a mockup of a phone and reward icons next to it
Mobile Games , Monetization
Telecom Loyalty: How to Lift Customer Retention with Mobile Games 
young woman with reddish hair lying down inside looking fed up with her phone
Mobile Games , Monetization
Ads That Disrupt: Is There Such Thing as Bad Ads?
decorative image showing closeup of hands holding a phone with interstitial ad elements
Interstitial Ad
young man smiling outdoors holding his phone with decorative icons to represent in app purchases
Monetization
IAP Revenue: How Playtime Doesn’t Hurt But Boost It
purple background with phone screen showing crypto app wallet with decorative icons around it
Mobile Data , Mobile Games
6 Things You Didn’t Know about Your Crypto User Base 
close up of person holding a phone with decorative items: advertiser, publisher, ad network
Ad Networks
close-up of someone holding a phone with decorative text: you have a new ad mon partner
Mobile Games , Monetization
Signs Your Mobile App Needs a New Ad Monetization Solution
close-up of phone screen showing crypto app with decorative icons of mobile games
Mobile Data , Mobile Games
Play-to-Earn Crypto: How Games Drive Interaction with Crypto Apps
robot hand and human hand reaching for mobile ad creatives
Mobile Data , Mobile Games
AI in Creative Management: Why AI Alone Isn’t the Answer
young lady holding a phone and touching her screen with icons for campaign A and campaign B
Mobile Measurement Partner (MMP)
product lead evgeny bagaryakov smiling
Interview
Expert Series: New and Unique Rewarded Ads with Evgeny Bagaryakov
maksim butrym crossing arms and looking at camera
Interview
Expert Series: Automating Campaign Management with Maksim Butrym
Igor Myrgorodskyi smiling
Interview , User Acquisition
Expert Series: UA Insights with Igor Myrgorodskyi
abstract image of hands holding a smartphone with a map of turkey on the screen
Mobile Data , Mobile Games
Mobile Gaming in Turkey: A GEO with a Generation of Gamers
UA Insights with Rovio UA Manager
Interview , Mobile Games
User Acquisition Insights with Kentaro Sugiura
CEO Dan Beasley of Viker Games
Interview , Mobile Games
Viker Vows to Create World’s Biggest Cryptocommunity in Mobile Gaming
young man sat down on a gamified dating app
Mobile Data , Monetization
The Meet Group: Meet the (Match)Makers of Gamified Online Dating

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