Nilsu Basar

Nilsu Basar

Product Marketer, Lifelong Learner

I work on product positioning and messaging. I like to bring complexity down to the basics and identify the right value for the target audience. I’m always curious about what is happening in the market – what comes next. I love reading, thinking, learning.

Written articles

Browse through interesting articles and words of wisdom here.
two young people sat down on ground holding phones with WAVE Exchange logo and publisher and advertiser icons
Programmatic Ads
5 Reasons Why Plugging in to WAVE Exchange Is Better for Business
young woman looking down at her phone with a mockup of a phone and reward icons next to it
Mobile Games , Monetization
Telecom Loyalty: How to Lift Customer Retention with Mobile Games 
young woman with reddish hair lying down inside looking fed up with her phone
Mobile Games , Monetization
Ads That Disrupt: Is There Such Thing as Bad Ads?
young man smiling to the side outdoors holding his phone with decorative icons to represent in app purchases
IAP Revenue: How Playtime Doesn’t Hurt But Boost It
purple background with phone screen showing crypto app wallet with decorative icons around the screen
Mobile Data , Mobile Games
6 Things You Didn’t Know about Your Crypto User Base 
close-up of someone holding a phone with decorative text: you have a new ad mon partner
Mobile Games , Monetization
Signs Your Mobile App Needs a New Ad Monetization Solution
close-up of phone screen showing crypto app with decorative icons of mobile games
Mobile Data , Mobile Games
Play-to-Earn Crypto: How Mobile Games Elevate Interaction with Crypto Apps
robot hand and human hand reaching for mobile ad creatives
Mobile Data , Mobile Games
AI in Creative Management: Why AI Alone Isn’t the Answer
product lead evgeny bagaryakov smiling
Expert Series: New and Unique Rewarded Ads with Evgeny Bagaryakov
maksim butrym crossing arms and looking at camera
Expert Series: Automating Campaign Management with Maksim Butrym
Igor Myrgorodskyi smiling
Interview , User Acquisition
Expert Series: UA Insights with Igor Myrgorodskyi
person with sheets over their head and sunglasses on top
User Acquisition
When Scaling Becomes Scary: How to Enter a New Market
abstract image of hands holding a smartphone with a map of turkey on the screen
Mobile Data , Mobile Games
Mobile Gaming in Turkey: A GEO with a Generation of Gamers
two phone screens with publisher and advertiser app in an engagement loop
Mobile Data , Monetization
Why Playtime Can’t Compete with Other Mobile Ad Formats
abstract image of user acquisition campaigns with Playtime
User Acquisition
5 Ways to Revive and Revolutionize Your User Acquisition Campaigns
UA Insights with Rovio UA Manager
Interview , Mobile Games
User Acquisition Insights with Kentaro Sugiura
CEO Dan Beasley of Viker Games
Interview , Mobile Games
Viker Vows to Create World’s Biggest Cryptocommunity in Mobile Gaming
young man sat down on a gamified dating app
Mobile Data , Monetization
The Meet Group: Meet the (Match)Makers of Gamified Online Dating

Know the ins and outs of adtech

Visit our blog