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Nilsu Basar

Nilsu Basar

Product Marketer, Lifelong Learner

Nilsu works on product positioning and messaging. She likes to bring complexity down to the basics and identify the right value for the target audience. She’s always curious about what is happening in the market – what comes next. Nilsu loves reading, thinking, learning.
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Written articles

Browse through interesting articles and words of wisdom here.
close up of person holding a phone with decorative items: advertiser, publisher, ad network
Ad Networks
January 31, 2025
robot hand and human hand reaching for mobile ad creatives
Mobile Gaming
AI Ad Creatives: Why AI Alone Isn’t the Answer
July 10, 2024
laptop on table showing playtime dashboard
App Monetization
Integrate New Ad Formats without Revenue Cannibalization
April 11, 2024
young woman with reddish hair lying down inside looking fed up with her phone
App Monetization
Ads That Disrupt: Is There Such Thing as Bad Ads?
December 14, 2023
decorative image showing closeup of hands holding a phone with interstitial ad elements
Interstitial Ad
November 27, 2023
young man smiling outdoors holding his phone with decorative icons to represent in app purchases
App Monetization
IAP Revenue: How Playtime Doesn’t Hurt But Boost It
November 13, 2023
purple background with phone screen showing crypto app wallet with decorative icons around it
Mobile Gaming
6 Things You Didn’t Know about Your Crypto User Base 
October 20, 2023
close-up of someone holding a phone with decorative text: you have a new ad mon partner
App Monetization
Signs Your Mobile App Needs a New Ad Monetization Solution
September 06, 2023
close-up of phone screen showing crypto app with decorative icons of mobile games
App Monetization
Play-to-Earn Crypto: How Games Drive Interaction with Crypto Apps
August 16, 2023
young lady holding a phone and touching her screen with icons for campaign A and campaign B
Mobile Measurement Partner (MMP)
May 25, 2023
product lead evgeny bagaryakov smiling
Interviews
Expert Series: New and Unique Rewarded Ads with Evgeny Bagaryakov
March 21, 2023
maksim butrym crossing arms and looking at camera
Interviews
Expert Series: Automating Campaign Management with Maksim Butrym
February 20, 2023
Igor Myrgorodskyi smiling
Interviews
Expert Series: UA Insights with Igor Myrgorodskyi
February 02, 2023
UA Insights with Rovio UA Manager
Interviews
User Acquisition Insights with Kentaro Sugiura
April 29, 2022
CEO Dan Beasley of Viker Games
Interviews
Viker Vows to Create World’s Biggest Cryptocommunity in Mobile Gaming
March 29, 2022
young man sat down on a gamified dating app
App Monetization
The Meet Group: Meet the (Match)Makers of Gamified Online Dating
March 24, 2022

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