Huuuge Games Celebrates 96% Increase in US Installs

Huuuge Games is an international free-to-play games developer and publisher with a mission to empower billions of people to play together. Its vision is to transform mobile gaming into a massively social experience. Due to the successes of its gaming portfolio, Huuuge Games has over 965,000 DAUs.

After the successful launch of Huuuge Games’ immensely popular match-3 title Traffic Puzzle on the adjoe network, Senior User Acquisition Manager Katarzyna Buławieniec was eager to further scale the number of high-quality installs coming in.

With the holiday season approaching, adjoe expected an increase in activity across its Playtime ad unit, which would create a major growth opportunity for advertisers like Huuuge Games.

For a select time period over the winter holidays, adjoe offers advertisers the opportunity to lock in a coveted spotlight position on its Playtime ad unit. Playtime continuously rewards users in the in-app currency of the publisher’s app for the time they spend and the events they complete when playing third-party games like Traffic Puzzle.

Featured campaigns in the holiday-boosted Spotlight would have first dibs on new platform users at a premium price. Users are driven to these campaigns due to their visibility and the promise of extra rewards.

adjoe analyzed user and network data of the top-performing match-3 games to create a comprehensive bidding strategy for Traffic Puzzle’s target demographics. This resulted in a bid that would guarantee Traffic Puzzle’s placement within the top-five gaming offers for female users in the US, above the age of 25, using an OS version of 9 or above.

The holiday-boosted spotlight campaign resulted in a 96% install uplift on the adjoe network in the US for Traffic Puzzle. adjoe was thus able to meet Huuuge Games’ ROAS and retention goals – with some numbers even surpassing their expectations.

Traffic Puzzle was namely able to exceed its retention goals by 19% on Day 1, 60% on Day 7, and 89% on Day 30. Huuuge Games found that adjoe was its top-performing partner for Day 30 ROAS and even produced 1.5× higher Day 30 retention than other partners.

The app also saw its payer rate almost double, and the number of organic installs dramatically increased during this period. According to AppsFlyer data and Huuuge Games, Traffic Puzzle saw an impressive increase in organic installs in the US during the spotlight time frame, thanks to growth coming from the adjoe network.

As Huuuge Games continues to solidify its presence as a global leader in publishing and game development, we can expect many new gaming experiences to come.

adjoe plans to further expand its relationship with Huuuge Games by exploring new promotions, focusing on new user demographics, testing new apps, and even targeting new GEOs.