Fetch Boosts CLTV by 10% with adjoe’s Arcade Solution

Fetch, America’s Rewards App, is the leading platform that helps brands create lifelong consumer relationships with the power of Fetch points.

More than 11 million people use the app each week, who earn rewards every time they submit any receipt. Brands like General Mills, Unilever, Albertsons Cos., and more work with Fetch to deliver personalized media, offers, and rewards to the app’s user base.

With over 11 receipts submitted each day and a robust AI-driven system that captures more than $152 billion worth of customer transactions annually, Fetch has become synonymous with customer-centric omnichannel rewarded experiences.

Despite its market reach, Fetch wanted to better maintain and increase user engagement, customer lifetime value (CLTV), and retention in its app. It also wanted to drive deeper connections and loyalty between users and its 650 partnered brands. 

While its receipt-scanning model was already captivating millions of active users, the Fetch team knew that it needed to introduce new innovative ways to maximize this engagement and enhance the overall user experience. 

In a bid to diversify its engagement strategies and tap into the booming mobile gaming industry, worth $200 billion, Fetch partnered with adjoe to launch Fetch Play.

Fetch Play is a rewarded gaming experience (Arcade) that allows users to earn Fetch Points by playing popular mobile games. Users can choose from a wide array of top gaming titles to earn points by completing in-game milestones and challenges.

This new feature integrates seamlessly into the existing Fetch app, and gives users a smooth and engaging user experience on both Android and iOS devices. By integrating the solution, Fetch users were able to start enjoying diverse ways to earn points – while the Fetch team benefited from an added revenue stream.

In the three months following the launch, Fetch Play delivered staggering results. During this period, 1.5 million engaged Fetch users earned over 10 billion Fetch Points by playing mobile games. That’s the equivalent of $10 million in branded gift cards. This number has since increased to around $25 million in real-world rewards for users to date.

Fetch’s team reported higher retention, a 5% month-over-month increase in app open rates, and a 10% boost in CLTV. These KPIs directly result from users experiencing significant added value from the app’s functionality beyond its original appeal of scanning in-store receipts. With 85% of engaged Fetch Play users continuing to scan their weekly receipts, it’s clear that these mobile games inspire broader engagement within the Fetch ecosystem.

As Fetch continues to develop Fetch Play, its team aims to deliver even more value to users and brands alike, reinforcing its position as America’s premier rewards app. 

Fetch Play exemplifies how strategic partnerships and innovative app features can transform user engagement and brand loyalty. By integrating a user-centric gaming experience, Fetch, in collaboration with adjoe, has not only enhanced its value proposition but also opened new avenues for brands to connect with consumers, ensuring a bright future for the platform and its users.