Dallas-based publisher PlayToWin Mobile was founded back in 2011. After working very closely with lottery players for several years, the publisher wanted to gain insights into various gaming industries as well as user retention and engagement – with rewards-based models.
In late 2021, PlayToWin Mobile used its new extensive expertise in both gaming and rewards industries to launch its rewarded app Boints, which has seen rapid growth in a very short period of time. Boints users have already received over two million US dollars’ worth of rewards.
After finding that offerwalls occasionally deter users and lead to a negative user experience, PlayToWin Mobile strove to find an entirely different approach to rewarding its users. The publisher wanted to simplify and enhance the reward-earning process – and focus on long-term user engagement to generate ad revenue. Not only that, the US publisher also sought out a rewards model that would enable users to instantly earn rewards and thus instantly experience the true value of Boints after installing the app.
With traditional offerwalls, it might take users days to complete an action. That’s more than enough time for them to lose interest. To convert new users quickly into earning users, PlayToWin Mobile needed a compelling solution that offered a premium and persuasive points-earning experience. If users were able to earn quickly, they’d be able to see the value of the app just as quickly.
Upon integrating Playtime into its app, PlayToWin Mobile would therefore establish a way for users to earn quickly and enjoy instant gratification. So, besides a high retention and engagement rate, the publisher would be able to generate revenue for every user making an install – not just the ones completing a certain action, like in offerwalls.
How did Playtime go down? Playtime became PlayToWin Mobile’s largest ad revenue stream and top monetization partner, representing 40 percent of its overall revenue. After implementing this ad platform, the publisher increased its ad revenue by 52 percent. And, as the publisher expected, ARPDAU is now actually twice as high with Playtime compared with other offerwalls.
And that’s not all. If we look at user engagement, PlayToWin Mobile found that their Boints users responded very well to Playtime. A single Boints user that engages with Playtime typically earns twice as many rewards in comparison with nonengaged users. The publisher saw a 31-percent uplift in app opens, a 460-percent increase in the number of rewards given to users, and a 26-percent boost in daily active users. This resulted in a retention rate that is 125-percent higher than other offerwalls. It’s therefore a no-brainer for the publisher to prioritize showing Playtime to their users first.
Currently, PlayToWin Mobile is active in the United States and Canada, but it fully intends on launching its business into more Tier 1 and Tier 2 countries this year. Projects in the pipeline include focusing on varied rewarded-app experiences, improving in-app features involving teams and leaderboard elements, and creating a real community of users. As for the progression in the partnership between adjoe and PlayToWin Mobile, the publisher plans to continue using Playtime in these new GEOs and apps to drive their newly acquired users into the compelling Boints experience.