adjoe Blog
 /  App Monetization  /  Most Used Dating Apps
App Monetization

The Data on Dating Apps: Most Used Dating Apps by Country

The dating app market remains a multibillion-dollar business, although growth has become harder to sustain. Dating apps brought in just over six billion US dollars in revenue in 2025, representing the market’s first small annual decline. Tinder nevertheless remained the world’s most downloaded dating app and the highest-grossing lifestyle app over the 12 months ending March 31, 2026, according to Sensor Tower estimates.

While love must be lucrative for dating app publishers to reach their revenue goals, their users are only monetizable if they’re investing time in the app and not churning. So, let’s look at user behavior in dating apps and investigate love across different latitudes: the US, Germany, France, the UK, and Brazil. Which are the most popular dating apps by country?

Romance Rankings: Most Used Dating Apps by Country

Our team at adjoe decided to further investigate global dating app behavior in 2026, using daily active users estimates across iOS and Android.

With the number of dating apps available for download worldwide, singles are spoiled for choice when it comes to finding their supposed soulmate. But which dating apps attract the largest daily audiences? Here are the top-ranked dating apps by estimated daily active users from H1 2026.

Hinge ranks first for downloads in Germany and France, but third and second respectively by daily active users. Grindr presents the opposite picture in several markets, ranking more strongly by DAU than by downloads. These differences demonstrate why installs alone provide an incomplete picture of dating app growth.

1. Tinder Secures Top Placement for Time Spent

For another year, Tinder received the most impressive placements overall as the most used app. The dating app giant made it to the very top of the table worldwide and in the US, Germany, France, and Brazil, while securing second place in the UK.

Recognized as one of the highest-grossing dating apps globally, Tinder harnesses multiple user engagement mechanisms for its nonpaying and paying users – besides enabling deeper user engagement with its interactive gamified events. Double Date, for example, lets a user and a friend pair up and match with other pairs, turning the typically individual dating experience into a more social and lower-pressure activity.

But Bumble and Hinge also fare well in the rankings. Bumble ranks second worldwide and in Germany, third in the UK and the US, fourth in France, and fifth in Brazil. Hinge ranks third worldwide and in Germany, second in France and the US, seventh in Brazil, and takes the top position in the UK.

Like Tinder, Bumble and Hinge also leverage user engagement strategies beyond the norm of swiping and super-liking. Hinge’s Prompt Feedback feature gives users personalized guidance on making their profile answers more distinctive, while Bumble is offering in-person events as part of its user experience or AI-suggested Profile Guidance to provide actionable feedback on bios and prompts.

Badoo, which is also part of Bumble Inc., shows a particularly strong position in Brazil, where it ranks second by daily active users. It also places fifth worldwide and in Germany, sixth in France, and seventh in the UK. Bumble Inc.’s latest reporting continues to present Badoo as one of its core app businesses.

2. Dating Apps Seek to Become Super Relevant

Beyond the big, renowned names in dating, our index shows us that there are plenty more apps in the sea. Many smaller but significant players are building active audiences by playing the relevance card. They are bringing together specific demographics based on religion, sexuality, lifestyle, relationship preferences, or location.

In contrast to Bumble’s broad user base, various apps in our index, such as Muzz, Feeld, Grindr, and Taimi, bring smaller communities together and drive daily usage by being highly relevant to a more specific number of singles. Muzz ranks tenth in the UK, while Feeld places sixth in both the UK and the US. Taimi, which focuses on LGBTQ+ dating and social connections, ranks eighth in the US.

Grindr achieves one of the most consistent performances outside the three largest global platforms. It ranks fourth worldwide, in the UK, and in the US; third in Brazil; seventh in Germany; and eighth in France.

But what more can these apps promise that the bigger players like Bumble and Tinder can’t? A more personalized in-app experience with which users can enjoy greater value.

Take Muzz. The Muslim dating and marriage app allows users to filter Muslims in their area by sect, ethnicity, prayer levels, and other religious or personal criteria. Feeld, meanwhile, is designed around different forms of relationships and open-minded connections, offering more than 20 sexuality options, more than 15 genders, and more than 15 relationship types.

Local relevance also plays a considerable role. Germany’s top ten includes LOVOO and JOYCE, while France features Meetic, Fruitz, and adopte. Brazil’s ranking includes Inner Circle, Boo, and Jaumo. The worldwide ranking broadens the picture further with Omi, Shaadi.com, and MOMO.

The largest platforms still benefit from global scale. However, the rankings show that smaller apps can build meaningful daily audiences by providing an experience that is particularly relevant to a specific community, intention, or market.

3. In-App Experience Is an Enigma

When it comes to post-pandemic trends, you keep some; you lose some. Many individuals craved human conversation and community during months of social isolation between 2020 and 2022. During this time, app features enabling genuine human connection, such as video chats and voice messaging, were novel and drove high engagement from singles.

Many of the most used dating apps featured in the rankings, such as Hinge, Bumble, Badoo, and OkCupid, continue to position meaningful connections and more personalized matching as important parts of their in-app experiences.

So, as the app market has normalized again following the pandemic, it’s evident that this trend of valuing meaningful connections is here to stay. But it’s not quite as straightforward as that.

A 2025 Forbes Health survey found that 78 percent of respondents sometimes, often, or always felt emotionally, mentally, or physically exhausted by dating apps. Respondents reported spending an average of nearly 51 minutes per day on them. The inability to find a good connection, disappointment, rejection, repetitive conversations, and swiping were among the factors contributing to this fatigue.

This means the bigger product challenge is no longer simply giving users more ways to communicate. Dating apps also need to help users find worthwhile connections without making the experience feel repetitive or exhausting.

There also appears to be an appetite for in-app experiences that move beyond a standard one-to-one swiping model. Breeze, which places less emphasis on extended in-app conversation before a date, ranks fifth in the UK. Feeld appears in both the UK and US rankings, while Paired, an app for couples, ranks seventh in the US. OmeTV, a video-chat platform included in Sensor Tower’s dating category, appears in the worldwide and German top tens.

Your Lowdown on Engagement (without the Ring)

The apps that once helped singles find more ways of interacting with other singles must now address dating-app fatigue, changing user expectations, and pressure on payer growth.

Above all, dating app publishers will need to figure out how to best monetize these singles—especially the nonpaying users—without worsening the fatigue that many already associate with the experience.

Bumble’s first-quarter 2026 results demonstrate the pressure facing the market. Total revenue decreased by 14.1 percent year over year, while its number of paying users fell by 21.1 percent. At the same time, average revenue per paying user increased by 8.9 percent. Generating more revenue from each payer, therefore, does not remove the need to attract, engage, and retain a sufficiently large audience.

To engage nonpaying users, platforms can introduce opt-in reward systems that offer users effective ways to earn access to premium actions, points, or perks. This gives publishers another way to monetize engagement without requiring every active user to commit immediately to a recurring subscription.

We’ve seen more and more dating app publishers tapping into hybrid monetization models—much like the rest of the mobile app ecosystem. From subscription tiers and in-app ads to in-app purchases, dating apps are using all tricks in the book to monetize their apps.

Tinder combines its Plus, Gold, and Platinum subscriptions with purchasable features such as Super Likes and Boosts. Bumble offers Boost, Premium, and Premium+ subscriptions alongside Spotlights and SuperSwipes, while Hinge offers Hinge+ and HingeX subscriptions as well as features such as Roses.

Although the dating app market remains lucrative, its saturation means that publishers must seek ways to drive consistent engagement and provide enough value for users to keep returning. This will play a key role in determining which dating apps come out on top over the next few years.

Engagement can be daily. For months.

Let’s talk