How to Maximize your Playtime Revenues
Rewarded ad formats have seen impressive growth over the past year. adjoe’s own time-based rewarded ad unit, Playtime has even seen an increase of over 400% in monetization revenues over the past 12 months as more and more publishers integrate the new format.
With the shift towards a more diverse monetization strategy, ensuring you are making the most out of your implementation of Playtime is key when maximizing revenue and user engagement.
Here are the 5 best practices for publishers to benefit from the power of Playtime.
- Make Playtime visible.
To maximize revenue, add Playtime where your users are. Placements found on the home screen and in the in-app store are among the most effective as users intuitively go to these pages when seeking additional resources in an app. By showing placements in high traffic areas publishers are able to increase the exposure of the format leading to a higher percentage of users opening Playtime. This translates to more than 30% of revenue coming from such placements.
2. Show Playtime at the right time.
In addition to a static home screen or in-store placement making Playtime available when the user is in need of currency can also be a powerful tool. Publishers can show Playtime in-between levels to support extending gameplay or when a user runs low on currency as a pop-up. These additional placements can help increase your ARPDAU by giving users more opportunities to earn as well as engage users who have a direct need for more currency.
Showing different placements in various stages of the user’s journey drives higher revenues as each provides incremental revenue. This is due to the fact that some players are more receptive to the format at different stages of their gameplay. For example, we have seen that some users prefer to engage with Playtime exclusively when they are running low on currency as opposed to when they are viewing the homepage placement and vice versa.
3. Increase opt-in rates by sharing the value of the Playtime format.
Playtime gathers a GDPR and CCPA compliant user opt-in, which provides users with both a secure reward experience and personalized gaming offers. Publishers can maximize user opt-in rates by ensuring that the value of the format is clear to their users. This can be done by adding an optional landing page that enlightens users about the value of sharing their data and enabling app usage tracking for continuous time-based rewards.
Users who clearly understand what their data will be used for and how it will improve their user experience, drive higher opt-in rates and revenues for publishers as more users make it into the adjoe experience.
4. Give your users the power of choice.
IAP isn’t for everyone and neither are ads but empowering the user to choose the most effective monetization method for them, allows publishers to earn for every user and not just the 5% who spend in the app.
What drives Playtime’s success is its ability to give users a sense of what it’s like to be a paying user, which increases user engagement in an app. From the revenue perspective, publishers earn as much, if not more for a Playtime user than they would if they made an IAP. This allows Playtime to not only drive more revenue per user but also pushes the users further in the publisher’s app by keeping them engaged.
Rewarded ads also help scale IAP revenues. According to Marketing Dive, the inclusion of rewarded formats increases the likelihood of IAP by 4.5x as users are given a taste of what it feels like to be a paying user. This makes formats like Playtime an asset to drive extended gameplay, increase ARPDAU, and payer rates.
5. Offer promotions for incremental growth.
Once you have the perfect placement and your users are hooked, promotions can help boost a publisher’s revenue during select time periods. Double rewards weekends have been proven to increase activity in the publisher app as users are able to rapidly earn rewards through the Playtime format. This gives users a chance to progress faster or purchase more items during the promotional time period while publishers benefit from higher revenue.
By sending users notifications to inform them of reward promotions, publishers are able to increase engagement as well as the number of new users opening the format, which drives long-term growth. The combination of promotion and notification has led to an increase of 2–3x more revenue for publishers during the promotional periods.
Learn more about how the successful implementation of Playtime grew partner revenues and engagement rates.