Back
Nastya Ignatenko

Nastya Ignatenko

Programmatic Product Lead

Nastya likes driving products that don’t just change the tech industry but disrupt it – and that’s where she has 8+ years of experience (in MarTech and adtech). Now a Programmatic Product Lead at adjoe, her team’s mission is to maximize ad revenue for publishers with adjoe’s transparent bidding-only solution.

Written articles

Browse through interesting articles and words of wisdom here.
young man sitting down looking at his phone with decorative image of CMP screen
Monetization , Programmatic Ads
Why WAVE’s Built-In Free CMP Saves Publishers Time and Money
April 10, 2024
close-up of hands touching a phone screen
Medium Rectangle Ads (MREC)
January 05, 2024
two young women indoors smiling at a phone screen
Fill Rate
November 06, 2023
close-up of hands holding a phone with decorate icons surrounding it
Demand-Side Platform (DSP)
September 15, 2023
phone with finger touching the screen with decorative icons showing DSP and SSP
Supply-Side Platform (SSP)
August 21, 2023
a young man looking into a phone with decorative ad exchange icons
Ad Exchange
August 10, 2023
hands holding a phone
In-App Bidding
July 11, 2023
a women holding up a phone and icons representing a waterfall bidding structure
Waterfall Bidding
May 22, 2023
an elderly woman and younger woman outside sat down looking at a phone screen
Cost Per Mille (CPM)
March 29, 2023
two young women looking down at a phone
Ad Impressions
February 22, 2023
young man inside looking down at his phone
Installs per Mille (IPM)
August 16, 2022

Know the ins and outs of adtech

Visit our blog