How Bravestars Tapped into Exclusive, Loyal Users in the Ultra-Competitive Hybrid Monetization UA Market

Founded in 2013, Bravestars first made its mark with TV game show-inspired titles for Android and iOS, including Who Wants to Be a Millionaire, Arena 100, Guess The Word by Pics, and Road to Olympia. They performed strongly, reaching high positions in the charts.

Building on this early success, Bravestars expanded its ambitions beyond its home market and shifted its focus toward global growth. Since then, the company has steadily grown its international presence, reaching new milestones through a portfolio of high-quality mobile games.

Today, Bravestars has generated more than 13 million lifetime downloads worldwide and built a diverse portfolio featuring multiple hit titles, each with more than 1M downloads, including Yarn Fever! Unravel Puzzle, Save The Pets, and Snake Puzzle: Slither to Eat.

Acquiring users who stay engaged and generate long-term value remains a key challenge for UA teams.

In 2026, Bravestars delivered strong acquisition results across several titles. Yarn Fever! Unravel Puzzle, for example, has reached nearly 1 million downloads since launch and consistently ranked among the top 120 free iOS games in the US between January and March 2026.

Yet traditional UA channels still depend heavily on traffic from other casual gaming apps. With dozens of programmatic networks competing for the same audiences, acquisition costs rise while it becomes harder to secure users with strong retention.

Bravestars therefore needed additional channels that could reach high-quality users beyond the usual acquisition pool and support stronger long-term LTV.

To scale beyond traditional UA channels, Bravestars partnered with adjoe.

adjoe combines native placements with proprietary targeting and reward logic to connect games with users more likely to stay engaged. Its continuous reward model follows a game’s typical LTV curve, encouraging players to keep progressing over time rather than rewarding only the initial install.

Through direct SDK integrations with major consumer apps and loyalty platforms worldwide, including Fetch, Nectar, and LINE, adjoe gives advertisers access to audiences beyond the usual mobile gaming ecosystem.

Within these apps, users discover relevant games and earn rewards as they play and progress.

adjoe’s proprietary algorithm adapts the reward journey to a game’s LTV curve, placing rewards around meaningful in-game milestones. This helps encourage sustained gameplay, stronger retention, and higher-value engagement over time while supporting Bravestars’ ROAS goals.

adjoe drove a 13% lift in D30 ROAS and a 14% increase in D7 retention..

Exclusive inventory helped Bravestarsreach high-quality users beyond traditional UA channels. The alignment between adjoe’s reward progression curve and the product’s LTV curve supports stronger ROAS, retention, and long-term user value. 

With a growing portfolio and an expanding international presence, Bravestars is continuing to scale its titles across global markets.

As its UA strategy evolves, the company is focused on combining new acquisition opportunities with data-driven optimisation to strengthen retention and increase long-term player value.

Building on the results achieved so far, Bravestars plans to continue working with adjoe to scale across APAC and other key markets, reaching new audiences through exclusive supply and rewarded acquisition.