Playtime Drives 3× More User Engagement for KakaoPage

KakaoPage, operated by Kakao Entertainment, is one of South Korea’s leading digital content platforms. With approximately 3.5 million monthly active users, KakaoPage enables audiences to discover, rent, and purchase immersive webtoons and web novels. 

KakaoPage’s reward ecosystem is Cash, an in-app currency that users earn to unlock new chapters and additional content.    

KakaoPage had tried various offerwall advertising solutions to encourage users to earn rewards, return frequently, and spend more time engaging with its webtoon content.

Kakao Entertainment recognised they needed a reward advertising solution that matched its users’ behavior and preferences. This was largely due to decision fatigue from multiple rewards that did not resonate with the user. 

They needed a technology that could increase user engagement in their rewards program and drive frequent app visits.  

Most importantly, they wanted to encourage consumption of webtoons and web novels, with more episodes unlocked leading to sustainable incremental revenue.  

Kakao Entertainment integrated adjoe Playtime across its webtoon platforms KakaoPage and Kakao Webtoon, and its music streaming service, Melon.

Recognizing that users who actively engage with entertainment content are also likely to enjoy mobile gaming, KakaoPage saw strong potential in a game-based reward experience. 

With its portfolio of high-quality, globally popular mobile games, Playtime was a natural fit to address KakaoPage’s challenge. 

Playtime offered Kakao Entertainment users an incremental way to earn rewards through gaming and redeem them on its platform. This drove them to consume more content in their app portfolio.   

Since the Playtime integration, KakaoPage has strengthened engagement for its reward program. Within the first two months, Playtime outperformed existing offerwalls, driving 3× more users to play and earn rewards compared to traditional multi-reward offerwalls.

The initial adoption turned into deeper engagement. Among users who earned at least one KakaoPage reward, Playtime users earned 1.9× more rewards per user than other offerwalls. 

This high level of engagement and offer completion directly drove 42% higher ad revenue per engaged user compared to former solutions. 

As a game-based reward and engagement solution, Playtime was naturally a strong fit for Kakao Entertainment’s audience.  Through its selection of premium mobile games, users could play games they were already interested in and earn rewards. 

Kakao Entertainment will continue to build on adjoe Playtime’s strong performance, exploring new ways to enhance the rewards experience across KakaoPage and its wider content ecosystem. 

With more ways for users to play, earn, and redeem, supported by promotions such as 2× and 3× reward events, the focus will remain on driving repeat engagement, strengthen retention, and creating sustainable ad revenue.