Satoshi and Litoshi
Bitcoin Aliens began its crypto journey by establishing its first online crypto rewards platform in 2014. Its first website was designed to entice visitors every few minutes with crypto rewards in exchange for viewing ads.
Since then, Co-Founder Daniel Bainbridge has extended his crypto ventures beyond the web to create various crypto reward technologies as well as crypto reward apps.
After a few months of decreasing eCPMs, which resulted in a drop in revenue, Bitcoin Aliens sought to diversify its revenue streams beyond its traditional monetization mix.
Peter Bainbridge, the other Co-Founder of Bitcoin Aliens, had experience with offerwalls and was attracted to adjoe’s compelling ad unit Playtime, which rewards users every few minutes for the time they spend and events they complete playing third-party games.
Bainbridge saw Playtime as a win–win, as users are able to earn currency immediately and consistently, while publishers earn from the first moment of gameplay.
In order to increase revenue and diversify the rewarded experience, the company integrated Playtime into both the Free Litecoin and Free Bitcoin Cash apps.
Bainbridge hoped Playtime would offer users a fun, fast, and easy way to keep users hyperengaged while building an engagement loop between the publisher and advertiser apps.
Playtime has proven to become an incremental revenue source by increasing Bitcoin Aliens’ revenue by 70 to 80%. This is thanks to what Bainbridge describes as Playtime’s “natural way of hooking users in.”
adjoe has now grown to represent 30% of Bitcoin Aliens’ overall revenue. With Playtime’s integration, Bitcoin Aliens is also still able to work alongside its monetization partners – without the threat of cannibalizing revenues.
Playtime has also become the number-one source for earning cryptocurrencies in the apps; the number of rewards paid out has increased by 10%.
As the number of crypto investors continues to grow, Bitcoin Aliens hopes to extend its crypto offerings.
With many currencies on the horizon and users’ desire to continue earning, we can be sure that new projects and new currencies will emerge within the catalog of its apps.
adjoe is excited to expand its partnership into Bitcoin Aliens’ upcoming app, which will develop a platform for users to earn Ethereum.
