Who’s on the Mobile Games Guestlist?
We weren’t sure if the mobile gaming industry in 2021 would match the explosive growth seen back in 2020. But with competition for developers to deliver on revenue, retention, and rankings stronger than ever, adjoe and Statista are giving you a global guide to games in the mobile ecosystem. With it, you can benchmark your app’s performance against the world’s most engaging mobile games – by vertical and region.
While we keep this report short (and sweet), you can discover which titles and categories are best at keeping their gameplay sessions long.
While we keep this report short (and sweet), you can discover which titles and categories are best at keeping their gameplay sessions long.
METHODOLOGY
Rankings: Why Look at Time Spent?
Time spent in apps has long been a key metric for adjoe. That’s because when we look at time spent in mobile games, we know this heavily influences retention rates, user engagement, and ad revenue – among other important KPIs.
When we talk about the rankings in the Mobile Games Index, we mean the top Android gaming apps in terms of time users spend in them. adjoe uses its first-party data to identify the apps with the highest numbers of installs. It then converts this into the rankings you see here by daily app usage.
When we talk about the rankings in the Mobile Games Index, we mean the top Android gaming apps in terms of time users spend in them. adjoe uses its first-party data to identify the apps with the highest numbers of installs. It then converts this into the rankings you see here by daily app usage.
Data set taken from:
01/4/2021
–
01/2/2022
What’s the Story with Categories?
Five categories, five GEOs, five age groups, and different genders – we explore how much time users really spend in mobile games. Find out who’s engaging most with each mobile gaming category to visualize the game faces behind the screens.
Hypercasual
Casual
Midcore
Hardcore
Social Casino
Time Spent by GEO
Europe
6.7
min
APAC
7.2
min
LATAM
5.8
min
North America
5.4
min
Africa
6.6
min
Time Spent by Gender
6.4
min
Female
6.2
min
Male
Time Spent by Age
0-19
20-29
30-39
40-49
50+
Time Spent by GEO
Europe
23.7
min
APAC
21.0
min
LATAM
18.8
min
North America
15.0
min
Africa
26.0
min
Time Spent by Gender
22.8
min
Female
19.0
min
Male
Time Spent by Age
0-19
20-29
30-39
40-49
50+
Time Spent by GEO
Europe
18.0
min
APAC
16.4
min
LATAM
14.1
min
North America
15.4
min
Africa
17.5
min
Time Spent by Gender
17.5
min
Female
15.1
min
Male
Time Spent by Age
0-19
20-29
30-39
40-49
50+
Time Spent by GEO
Europe
19.7
min
APAC
16.5
min
LATAM
13.9
min
North America
18.1
min
Africa
13.8
min
Time Spent by Gender
15.4
min
Female
17.4
min
Male
Time Spent by Age
0-19
20-29
30-39
40-49
50+
Time Spent by GEO
Europe
19.9
min
APAC
21.4
min
LATAM
12.9
min
North America
11.4
min
Africa
17.1
min
Time Spent by Gender
16.9
min
Female
16.2
min
Male
Time Spent by Age
0-19
20-29
30-39
40-49
50+
Map the Apps: Top Titles by GEO
We looked at data from a grand total of over 10,000 titles from 85 million users around the world and aggregated this data, so you can compare top placements on a global scale.
Industry Insights from Statista
Let’s now pass on the baton to Statista. The next part of our Mobile Games Index builds on Statista’s primary research, bottom-up modeling, market data from third-party sources, and their very own Statista Global Consumer Survey.
Here, their analysts focus on three different streams of revenue: revenue from in-app purchases (IAP), advertising, and paid apps. They also investigate the number of mobile game downloads and provide their own forecasts for the coming years.
Here, their analysts focus on three different streams of revenue: revenue from in-app purchases (IAP), advertising, and paid apps. They also investigate the number of mobile game downloads and provide their own forecasts for the coming years.
Mobile Games: Forecasting the Financials
Last year was another big year – a multibillion-dollar-revenue year – for mobile gaming. When it comes to app monetization, in-app purchases and in-game advertising are unmistakably the two most dominant sources of revenue for mobile games. Looking into the future, revenue is set to climb by 20 percent between now and 2025.