young woman outdoors looking down and smiling at her phone

User Acquisition

Every mobile user acquisition team needs a bold new strategy to grow their app and outgrow their competition. Use our expert- and data-driven insights to inspire your next plan of action.
All App Monetization Interviews Loyalty & Retention Mass Appeal Podcast Mobile Gaming Programmatic Ads User Acquisition
Related Articles
Title image showing contributors to the article on UA challenges of mobile game marketing
User Acquisition
The Woes and Wins of UA for Mobile Games in 2024
September 13, 2024
Woman playing mobile games
Mobile Gaming
Why Advertisers Should Focus on the Women Playing Mobile Games
September 02, 2024
closeup of person holding phone
Programmatic Ads
Why DSPs Should Prioritize Direct Access to Top Publisher Inventory
August 28, 2024
picture of maria golsz smiling into camera against purple adjoe background
Interviews
Expert Interview: The Rewarded Revolution with Maria Golcz
August 05, 2024
young woman on an armchair smiling at her phone with a decorate line chart in the background
Mobile Gaming
How to Leverage Mobile Gamer Seasonality in Your UA Strategy
August 02, 2024
young woman looking down and smiling at phone with incremental traffic graph in the background
User Acquisition
Incremental Traffic: What to Do When Traditional UA Channels Stall
July 17, 2024
young man smiling into camera against purple of Mass Appeal podcast tile
Mass Appeal Podcast
Re-Engagement Strategies in the Transportation App Vertical
July 15, 2024
robot hand and human hand reaching for mobile ad creatives
Mobile Gaming
AI Ad Creatives: Why AI Alone Isn’t the Answer
July 10, 2024