Games in QSR Apps: Give Users More for Daily Brand Engagement

How do you connect with consumers when they don’t intend to purchase from you every day? What will compel them to come back and make a purchase?

Industry experts in the QSR space are claiming that loyalty solutions have become stagnant. Customers are now more adept at managing their spending and expect loyalty programs to offer a meaningful hook and value exchange. Without these, businesses will struggle to win them over. 

Quick service restaurants (QSRs) especially face challenges in attracting loyal app users. Brand engagement is typically limited to the brief moments when users want to eat or place an order – and that’s in the best-case scenario.

This is why nine in ten businesses are planning to invest in new customer loyalty technology to improve their customers’ experience by 2027. We anticipate that many will turn to in-app gamification to engage their app users.

QSR Games Deliver Repeat Engagement

Users are deal-driven. They want value and options when saving money. They’ll always look for the best deals and customer service in the market, making the QSR space highly competitive. 

This is why QSR brands are now considering a new value exchange with their customers. They want to meet QSR customers where they are – on their smartphones – and are looking to incorporate mobile games into their apps. 

Why mobile games? The average smartphone user spends at least 20 minutes every day playing mobile games.

Not only that – younger mobile-first audiences expect brands to continuously reinvent themselves and deliver fresh in-app content. Fast-dining businesses must expand their digital presence to meet these evolving consumer demands.

That’s where adjoe Arcade comes in. It helps to ensure that QSR brands keep their in-app experiences innovative and intuitive – and worth coming back for.

Arcade integrates mobile games into QSR apps, enabling brands to seamlessly and continuously connect with consumers. These games naturally increase point collection, sales, app engagement, and visit frequency. 

QSR games don’t only keep customers inside the app longer. They strengthen and solidify their connection with a QSR brand on a daily basis. It’s a trend happening all across the industry with Chipotle becoming the official launch partner of Street Fighter 6 and KFC joining forces with Diablo IV.

adjoe Arcade Enhances Sales and Transaction Value

QSR businesses want to be cash-positive and don’t want to give away too much of their margin. 

That’s why adjoe Arcade ensures that its loyalty point accrual system comes at zero cost to partnered QSR businesses. Their loyalty points go into consumer’s pockets – and from there back into their brand. 

Before you wonder where revenue does come from, it’s best to understand how Arcade works.

The loyalty solution comes as a neat, seamless white-label UX integration designed to enhance user engagement and diversify an app’s UX.

Arcade’s user journey unfolds as follows:

1. A customer views an in-app teaser promoting the Arcade in-app gaming experience.
2. The customer clicks on the teaser and is brought to a customized,  branded Arcade page. They see a list of popular mobile games and how many loyalty points they can earn per game.
3. The customer selects a game and begins to earn points as they engage with the game.
4. The customer receives their loyalty points in their wallet inside the brand’s app.
5. The customer redeems the loyalty points at their next visit, and re-interacts with the brand, either in-store or in-app.

Arcade enables users to earn enough points to justify placing a high-value order at their favorite fast-dining brand. They might alternatively become a heavier user than before because brand recall is stronger. 

As a result, the customizable loyalty solution results in higher sales volumes, five-percent higher transaction values, and greater customer foot traffic. Brands generate revenue because all rewards are funded by advertising revenue from mobile gaming partners. Fast-dining businesses retain the remaining amount as profit.

Outcompete with The Element of Exclusivity

Besides offering real business value, Arcade offers exclusivity in that it’s only available to app users, not to every customer. 

This means that it will drive more installs, greater mobile adoption, and integrate with users’ daily lives – whether they’re on their commute, watching TV, or waiting for an appointment. 

QSR brands working with Arcade recognize that integrating games in QSR apps not only refreshes the customer experience but also compels customers to engage with the brand in a nontransactional manner.

The solution’s popularity and success lies in its customizable and personalized design. QSR apps can customize the UI as they want to enable a native look. Customers therefore feel as though they’re interacting with their favorite brand the entire time they earn points.

That’s not all, though. Instead of a one-size-fits-all game, Arcade delivers a personalized gaming experience, “handpicked” for each customer based on their tastes. This approach means Arcade transforms every gaming experience into a more meaningful and higher-quality brand interaction and perception.

A Loyalty Solution That Costs Nothing But Delivers a Lot

So, how do QSR businesses keep their in-app offering and CX fresh enough for their customers to either become heavier or more loyal users? They give them a reason to come back repeatedly that requires very little effort but plenty of reward.

It’s important to give QSR consumers the chance to be loyal in a way that’s more than about buying food on-site at a particular time of day. Daily brand engagement should equally be rewarded.

That’s why adjoe Arcade empowers customers – wherever they are – to interact with quality brands that are keen to forge deeper and more meaningful connections.