adjoe is the #1 Rewarded Ad Network: AppsFlyer Performance Index 2025

adjoe is proud to be recognized in the AppsFlyer Performance Index 17th edition, the industry’s trusted benchmarking report for mobile app marketing.

Across North America, EMEA, and APAC, adjoe has emerged as the #1 rewarded ad network globally, in the AppsFlyer Performance Index 2025. It has gained the highest-volume ranks among rewarded ad networks across iOS and Android globally. 

In this edition, adjoe secured 41 major category rankings and a top-6 position among media sources in the Global iOS Gaming Power Ranking. 

This recognition reflects the trust placed in adjoe as the leading rewarded ad network to drive attributed installs, retention, and meaningful user engagement.

Key Highlights: adjoe in AppsFlyer Performance Index

Global iOS Power Rankings #6

adjoe ranks #6 globally for all gaming categories on iOS, with Top-3 placements in casual games, match, puzzle games, and casino games.

The rewarded Playtime and Arcade solutions offer deeper engagement to users and reduce churn. Higher engagement leads to more meaningful installs, which factor into the quality benchmarks.

Regional Dominance

Android and iOS rankings show top-3 in APAC, LATAM, and North America for key categories like casual and match gaming, confirming strong regional market presence. 

In APAC, adjoe ranks top-3 in the iOS SSOT Gaming Index for Japan and Korea, all within 18 months of launching our efforts in Japan.

Recent collaborations like adjoe x LINE in Taiwan show how adjoe’s tech and reward solutions integrate into massive app vertices. Recent data shows it drove 300,000+ daily active users accessing the Playtime offerwall.

Snippet from the AppsFlyer Performance Index: 

Rewarded platforms also gained ground…but it was adjoe that shined, rising six spots in the power ranking and one in the volume ranking, to hit #12 and #10 (for Android and iOS), respectively.”

adjoe was also named the AppsFlyer Premier Partner in 2025, signaling adjoe meeting of high standards in measurement, mobile attribution, and integration quality.

adjoe Rankings Breakdown 🏅

iOS Rankings

adjoe Ranks #6 Globally for All Gaming Categories for iOS:

1. adjoe on iOS Casual Gaming 

adjoe dominates in the top 3 in casual gaming globally, across all regions. 

•  Top #3 APAC  
•  Top #3 LATAM
•  Top #3 North America  

2. iOS Match Games

In match games, adjoe dominates as the top #3 ad network globally on the iOS SSOT power ranking.

•  #3 Global 
•  #3 North America

3. iOS Puzzle Games

adjoe ranks #2 on puzzle games based on iOS power ranking, ahead of other major networks, including Unity and Meta ads. 

•  #2 North America

This can be seen in case studies like Hello Town, which drove over 1.1M high-quality installs globally, boosting puzzle game engagement and retention through rewarded Playtime campaigns.

adjoe Top Rankings: Android  

adjoe ranks #12 globally for All Gaming Categories for Android, with top #3 in the APAC region for various categories. 

1. Casual Gaming 

• #3 APAC
• #4 North America
• #7 Global
• #10 LATAM
• #13 EMEA 

👉 adjoe is top-3 in APAC and top-5 in North America for the casual gaming category, power ranking.   

2. Match Gaming 

• #3 APAC, Japan & Korea
• #4 North America 
• #5 Global

👉 adjoe secured top-3 in APAC and Top-5 across major regions for match gaming category.

3. Puzzle Games 

• #6 LATAM
• #9 Global
• #10 North America

👉 Strong mid-tier global and regional presence for puzzle games. 

4. Simulation Games 

• #6 North America
• #10 Global

👉 adjoe ranks top #6 in the North American simulation games category by power ranking.

5. Hypercasual Gaming

• #6 North America by volume.
• #9 EMEA
• #10 LATNAM by volume.

👉 adjoe is #6 in North America for hypercasual gaming on Android and top-10 globally by volume ranking.

6. Tabletop Gaming

• #9 Global
• #7 North America 

👉 adjoe ranks top 10 across all tracked regions for the tabletop gaming category by volume. adjoe claims #5 in North America tabletop gaming for Android in the power rankings.  

From the adjoe Leadership

Earlier this year, AppsFlyer named adjoe a Premier Partner, recognizing how far we’ve taken our focus on clean, high-quality traffic at scale,” said Jonas Thiemann, CEO & Co-Founder at adjoe. Since then, we’ve expanded our publisher network further across the globe, in our 3 core regions: North America, APAC, and EMEA.  

Seeing this reflected in 41 rankings, with adjoe ranking as the biggest rewarded network by volume on both iOS and Android, confirms that our approach delivers consistent and tangible results for advertisers.   

Next, we’re focused on growing our base of premium, world-class publishers, using data and AI to optimise every rewarded experience for each user, and evolving our products and dashboards based on what our customers share with us.”

Massive thank you from the adjoe team!

adjoe’s #1 global ranking as a rewarded ad network in the AppsFlyer Performance Index is a validation of both scale and quality, and the collaboration and trust we share across the ecosystem. 

We’re incredibly grateful for the support of our clients and partners who continue to push boundaries and help us deliver exceptional results together.

As we look ahead to 2026, we’re excited to continue building alongside you, expanding premium publisher relationships, advancing data-driven optimization, and delivering rewarded experiences for your app growth. 

Looking to partner with us? Contact the adjoe team to get started! 

FAQs

1. What is the AppsFlyer Performance Index, and why is it important? 

AppsFlyer, the Modern Marketing Cloud, is the industry’s trusted, data-driven benchmark for evaluating the performance of mobile media sources. It serves as a report card for advertisers and marketers looking to identify the most effective partners in user acquisition and engagement. 

The 2025 edition marks the Index’s 10th anniversary and reflects one of the most comprehensive analyses to date. 

2. How is the AppsFlyer index calculated, and what are the data points? 

The AppsFlyer Index analyzes billions of attributed installs across thousands of apps and dozens of media sources to measure performance.

The 2025 edition of the AppsFlyer Modern Marketing Cloud analyzed 16.2 billion installs from 39K apps across 88 media sources, ranking them on power (user quality) and volume (total installs). Android and iOS, the index covers gaming and non-gaming categories across up to 22 verticals and 11 regions.

3. How’s adjoe named the best rewarded ad platform by AppsFlyer Performance Index?

adjoe achieved the highest install volume among rewarded ad networks globally on both iOS and Android in the 2025 Index. It secured 41 spots across major gaming categories globally. 

It’s Playtime and Arcade solutions reward users for in-app engagement, driving strong retention, lifetime value, and meaningful user interactions.

4. Which adjoe rankings stand out in the 2025 AppsFlyer Performance Index?

adjoe is recognized as the best Rewarded Ad Network globally, dominating key categories across iOS and Android. adjoe leads in rewarded ads across all major regions and dominates key gaming categories:

• adjoe is top-3 in APAC for Android Casual & Match Gaming, and Top-5 in North America.
• adjoe secured 41 spots in major categories overall.
• Top-3 placements in iOS Casual & Match Gaming globally and in North America.
• #2 iOS Puzzle Games in North America, leading in user engagement and retention.

Learn more about adjoe Playtime and how to scale your app. For partnerships or queries, please reach out to the adjoe team.