Walking into Success: Inside the Growth of Macadam

Episode #22 of the Mass Appeal podcast

This week, Benjamin Daudignac, co-founder and CEO of Macadam, joins Tommy to share the story behind the app that pays you to walk. Launched in 2022, Macadam has become a global hit, with over 5 million users in countries like France, Spain, and the US. Benjamin reveals the secrets behind the app’s rapid success, from gamification strategies to its sticky community-building features. This episode will break the app down to explain how Macadam encourages users to stay active while fostering connections, rewarding movement, and expanding internationally.

What’s the Topic?

From the initial idea to tackling challenges in user engagement, Ben shares the strategies that have propelled Macadam to the top of its category. From this episode, you’ll learn:

• How Benjamin’s entrepreneurial journey led him to start Macadam
• Why gamification is key to keeping users engaged
• How the app’s new Map feature is enhancing community-building
• The balance between effective push notifications and user satisfaction
• Stories of user feedback driving app innovations
• Macadam’s future expansion plans

What to Listen Out for

Learn how the app uses gamification, feedback, and new features to keep users active and connected. The episodes answers questions like:

• Why Benjamin chose Barcelona as his base for entrepreneurship
• How Macadam’s global leaderboards encourage friendly competition
• What were the biggest challenges Benjamin faced in launching and scaling the app
• How user feedback shapes Macadam’s roadmap
• What’s next for Macadam as it expands across new markets