User-level Promotions: Now Personalize Rewards for Key User Segments! 

When app stores host more than two million apps, publishers know growth doesn’t come from installs alone. 

App promotions have become the industry’s tried-and-tested way to drive engagement. Easy to launch and reaching millions of users with a single campaign, it’s now a standard in any app marketer’s toolkit.   

But the app marketing initiative assumes everyone responds well to the same offer.  That’s rarely true. A new user, a loyal customer, and someone who has been inactive for weeks are all motivated by different things. 

Someone opening an app for the first time is still evaluating its value. A loyal customer may respond more to recognition than a discount. Someone who hasn’t returned in weeks likely needs a different nudge to re-engage. 

McKinsey & Company noted 71% of consumers expect sharper personalized interactions, while 76% become frustrated when those expectations aren’t met.

For publishers, that means using rewards with intention. The right offer, to the right user, at the right moment will outperform a one-size-fits-all campaign.

adjoe Playtime’s User-level Promotions are built around that simple idea. 

What are User-level Promotions?   

User-level Promotions are hyper-targeted reward campaigns that allow app publishers to create personalized promotions for specific user groups. These campaigns can be based on factors like user behavior, value, or engagement level. 

ULPs run alongside general promotions, adding an extra layer of control and precise targeting that complements broad campaigns.   

With ULP, publishers can personalize rewards depending on their user base targets and optimize engagement by reaching the users most likely to respond.  It also helps increase app engagement and A/B test impact across segments, thereby identifying top users.   

Drive More Value From Your App Promotions

Every app category has different growth priorities. ULP campaigns help publishers influence specific business outcomes, from driving first-time actions to feature adoption or app loyalty.  

You can design rewarded campaigns around the goals that matter for your app and target the right user base.    

With User-level Promotions, publishers can:    

• Bring back dormant/inactive users and reduce churn. 

• Recognize loyal and high-value users with targeted rewards. 

• Encourage users to complete important milestones.

• Test different promotion strategies across user groups. 

• Run targeted campaigns without changing the experience for everyone.

• Make good use of your first-party data and user behavior. 

• Target non-monetized and unengaged users. 

As access to IDFA and third-party tracking becomes more limited, user-level promotions allow publishers to use their own user data, such as subscriber status or high-LTV users, to create targeted reward campaigns without relying on external tracking.      

Real-World Use Cases of Audience Segments   

The next step is understanding where User-level Promotions fit into your app’s lifecycle.

Publishers can start with signals they already have, such as new vs. engaged users, inactive users, subscribers vs. non-subscribers, or users who have reached key milestones.  You can send this data to the adjoe growth team to set up your first ULP campaign.   

Here are some examples on applying ULP campaigns:     

User Segments	Potential Use Cases
User Behaviour	New users. Users who installed but never started playing. Last engaged with your app. Users who completed certain milestones (give them additional rewards)
User Value	Subscribers vs. Non-Subscribers. High-LTV users. Highly engaged users.  Companies with tiered rewards programs – Bronze/Silver/Gold/ other.
Source and User Permissions	Users from a specific source, channel, or network. Users who gave marketing permission vs. those who didn’t.   GEO/Location-based targeting. IDFA vs Non-IDFA users.
User Status	Existing users who took part in a Promotion. Specific set of GAID or IDFA users.

User-level Promotions Across App Verticals

These target segments can be applied in different ways. Let’s look at how ULPs can be applied across different app categories.  

• QSR: Reward first-time orders, bring back inactive diners, or recognize loyal customers with bonus rewards.

• Retail: Target users who abandoned a wishlist or cart with rewards to encourage purchase completion.

• Travel: Reward users who searched but didn’t book, or offer extra rewards to frequent travelers to increase repeat bookings.

• Subscription Apps: Encourage inactive subscribers to return or reward highly engaged users for continued content consumption.

• Fintech: Motivate users to complete key onboarding actions, such as card activation or feature adoption, with targeted rewards. 

Analyze User-level Promotions’ Performance

Compare promoted user segments against non-promoted users to measure the true impact of your campaigns.

Metrics to track:

• Revenue: Measure incremental revenue generated by promoted users.

• Payouts per user: Monitor changes in reward payouts and return on investment.

• ARPDAU: Evaluate the impact on average revenue per daily active user.

• Post-promotion behavior: Track whether users continue engaging after the campaign ends.

• Feature adoption: Monitor key actions such as card activation, first purchase, or feature usage.

• Open rates: Measure whether targeted users return to the app more often.

• Engagement: Track active users, repeat visits, and retention.

• Session length: See whether users spend more time in the app after receiving personalized rewards.

Ready to start your first ULP campaign? Create more personalized reward experiences with Playtime. Launch ULP campaigns through the Playtime SDK.

Contact the adjoe team to learn more.