Top 10 App Monetization Platforms to Prioritize in 2025

Mobile app monetization keeps maturing: bidders compete in real‑time auctions, SDK footprints shrink, and privacy rules force every network to justify the data it collects. 

Below you’ll find the ten platforms that matter most right now, arranged to help you choose a future-proof revenue engine for your app.

TL;DR

• adjoe: Only SDK that unites rewarded ads with ML‑driven programmatic demand, lifting revenue, sessions, user experience, and loyalty at once.
• AppLovin MAX: First‑price auction across 25 + networks and DSPs, with no‑code A/B controls.
• Unity LevelPlay: Drag‑and‑drop in Unity; real‑time bidding and A/B testing baked in, moving to bidding‑only.
• AdPushup: Lightweight, plug-and-play monetization that boosts revenue with minimal code.
  
• Google AdMob: Largest global demand pool, open‑bidding marketplace, and one‑click Firebase revenue analytics.
  
• InMobi: Privacy‑ready UnifID plus rewarded, carousel and native ad formats; strong in APAC and LATAM.
  
• Liftoff (Vungle): ROAS‑optimised ML buying paired with polished rewarded and interstitial video.
  
• Mintegral: Target‑ROAS bidding and in‑house playables localised for rapid APAC expansion.
  
• Moloco: Deep‑learning bidder prices each impression in real time.
  
• Chartboost: Gamer‑centric network with Amazon Fire adapter, refreshed offerwall and high‑engagement playables.

Methodology

We started with every mobile‑ad SDK that shipped a public release between July 2024 and July 2025. Each candidate had to:

• support real‑time bidding or first‑price auctions, 
• publish clear GDPR/CCPA wording, 
• keep its base package under 5 MB. 

Survivors were scored on five publisher‑centric pillars—demand scale, creative toolkit, performance levers (ROAS/CPA/tROAS etc.), update cadence, and real‑world lift proven by case studies. The ten best made this list. All figures below come from publicly available release notes, product pages, or success stories.

1. adjoe: Playtime & adjoe Ads

adjoe’s Playtime unit rewards users for every minute they keep a promoted title open or every milestone they reach. That single elevated ad experience pushed lifestyle publisher Macadam to +15 % eCPM and +30 % ARPDAU and helped loyalty leader Fetch bump daily opens 5 % and CLTV 10 %. The SDK is a lean ≈2 MB drop‑in, GDPR/CCPA‑ready, and works with any mainstream mediation. 

Backing it up is adjoe Ads, a real‑time bidder that ingests Playtime’s first‑party session signals, runs conversion‑probability models in milliseconds, and feeds multi‑layer fraud filters (device, VPN, behavioural) before bidding. An exclusive partner network of 500 + studios supplies high‑quality, game‑centric inventory, and dedicated account managers proactively tune campaigns. The result is premium CPMs, high fill rates, and a built‑in loyalty loop; advantages no other network here combines in one SDK.

2. AppLovin MAX

MAX is a first‑price, unified auction that pits 25 + SDK networks and 20 + in‑app bidders against one another, plus Google DV360 demand via AppLovin Exchange. Publishers can A/B floors or disable a bidder on the fly in the no‑code Experiments panel, then stream raw bid logs to S3 for deep price‑curve analysis.

For teams that enjoy customization, MAX comes with handles: SparkLabs delivers bespoke creative tests, while automated CPM tuning keeps waterfalls tidy even as you scale into new geos. One thing to watch‑out for: the company’s closed ecosystem can lock marketers into AppLovin’s own creative stack.

3. Unity LevelPlay (IronSource)

LevelPlay lives inside the Unity Editor, so setup is drag‑and‑drop. You get real‑time bidding and segmented waterfalls side‑by‑side, plus visual A/B testing that one studio says cut optimization time in half. Unity has publicly committed to a 100 % in‑app‑bidding rollout by end‑2025, signalling the sunset of manual waterfall setups. 

It also comes with granular segmentation—device, geo, cohort depth—making LevelPlay optimizable without leaving their engine. However, the ease of setup and customization comes with rev‑share that eats into margins.

4. AdPushup

AdPushup delivers three super lightweight monetization options: a one-line AdMob adapter, a full SDK wrapper with smart mediation, and plug-and-play VAST tags for OTT and gaming.

With Google-certified tech, pre-vetted demand, and ~150 kB integrations, it boosts revenue without bloating the app. Transparent reporting, flexible paths, and cross-platform support make AdPushup a developer-friendly, performance-first partner.

On average, apps switching to AdPushup’s monetization stack see a 25–30% lift in revenue over basic AdMob setups.

5. Google AdMob

AdMob remains the comfort blanket of ad tech: familiar UI, strict brand‑safety guardrails, and an open‑bidding roster that now tops 50 demand partners. Link to Firebase and impression‑level revenue auto‑logs to BigQuery, making LTV cohorts a one‑click job. 

If predictability and Google‑grade compliance matter more than precise levers, AdMob is still a reliable stop. Bear in mind: non‑Open‑Bidding networks still fall back to a waterfall, adding latency.

6. InMobi

Need reach outside North America? InMobi’s UnifID pipes alternative IDs like LiveRamp and ID5 into every bid request, preserving addressability across APAC and LATAM’s post‑IDFA landscape. Publishers get rewarded video, carousel, native and rich‑media units.

Combined, the identity layer and flexible formats let dev teams monetise diverse audiences without losing sleep over privacy flags. Coverage for non‑gaming verticals, however, can be patchy in Tier‑1 markets.

7. Liftoff (Vungle)

Liftoff’s Accelerate, powered by the new Cortex ML stack, buys the impressions likely to hit your tROAS or CPA goal—no manual setting required. On the supply side, the re‑branded Vungle SDK keeps its reputation for lag‑free rewarded and interstitial video and now supports in‑app bidding across major mediations. 

For UA teams chasing purchase‑heavy cohorts and devs who want video that just works, Liftoff offers a balanced menu of performance tricks and polished creatives. Downside: CPAs can spike without granular analytics controls.

8. Mintegral

Mintegral’s Target‑ROAS bidding lets marketers optimize installs toward day‑0 or day‑7 payback, covering IAA, IAP, or hybrid models. Its Playturbo creative studio cranks out drag‑and‑drop playables, and the network just ranked top 3 globally in AppsFlyer’s 17th Performance Index. 

Result: APAC‑ready demand, interactive ads that localize fast, and a bidding model that keeps spend glued to revenue. Caveat: US publishers sometimes flag policy concerns around Chinese ownership and a clunky creative‑upload flow.

9. Moloco

Moloco’s SDK bidder runs 8–10 neural‑net inferences on every request and scans  billion opportunities a day, deciding in milliseconds whether to bid. New re‑engagement models, launched June 2025, are already posting ROAS and CPA improvements for beta adopters. 

If your growth team lives and dies by predictive data science, Moloco offers an AI workhorse that’s tough to out‑model. Scale can taper on niche traffic, and there’s still no offerwall option for deeper engagement.

10. Chartboost

Chartboost keeps its gamer DNA but now reaches Amazon Fire OS via a native Amazon Publisher Services adapter, so you can monetise iOS, Android and Fire from one dashboard. A refreshed offerwall joins rewarded video and playables, all backed by transparent real‑time reporting that helps studios turn session loops into steady cash.

For game teams that want Fire traffic without custom builds—and love seeing exactly where their money comes from—Chartboost still punches above its weight. Be prepared, though, for a sparse support desk and occasional fraud‑spike clean‑ups.

Monetization Partner Must-Haves in  2025

Real‑time auctions (not waterfalls)
If a network still relies on static waterfalls, you’re waiting seconds (and losing bids) while higher CPMs go elsewhere. The highest‑performing networks now offer first‑price or true RTB auctions for the majority of impressions, reducing the latency and missed bids inherent in static waterfalls.

Machine‑learning bidding
Leading bidders (e.g., adjoe Ads, AppLovin MAX) set a price on each impression with real‑time models.

Privacy‑safe IDs built‑in.
Whether it’s UnifID, PAIR, or hashed first‑party IDs, top networks ship an ID layer that complies with GDPR/CCPA and the post‑IDFA world.

Lightweight core SDKs (≈ ≤ 5 MB).
The primary package from most leaders now fits inside five megabytes; extra adapters can add weight, but a heavy core is a red flag.

Choose a partner that ticks all of these boxes and you capture the rest of the untapped headroom of your monetization strategy that you still leave on the table.

You’re Ready to Monetize Your App

The app monetization field is anything but stable or slow-paced: privacy rules shift, bid dynamics change, and new ad units pop up as if overnight. Partnering with an app monetization platform that moves as fast as the market itself will allow you to continuously release surplus ARPDAU margin instead of reaching for yesterday’s revenue ceiling. 

The ten platforms above monetize effectively; your best bet is among them.