How Yanadoo’s Yafit Move App Boosted iOS Revenue by 32.7% After Partnering with adjoe’s Playtime

Yanadoo is no stranger to innovation. As a leader in South Korea’s mobile edtech and lifestyle space, Yanadoo delivers high-impact microlearning content across English education, fitness, self-development, and more.

One of its flagship products is Yafit Move, a Move-To-Earn (M2E) platform that incentivizes physical activity — such as walking and cycling — by awarding mileage points that can be redeemed like cash. By blending gamification with real-world rewards, Yafit Move motivates users to stay active, making fitness both fun and financially rewarding.

Despite its strong user engagement, Yafit Move, like many apps, faced challenges when it came to unlocking new revenue streams.

In a crowded app market, breaking through isn’t just about offering a great product — it’s about making smart moves at the right time. That’s exactly what Yanadoo, one of South Korea’s top learning platforms, did with its fitness app Yafit Move, after integrating adjoe’s Playtime.

Despite their popularity, Yafit Move’s monetization performance — especially on iOS — had hit a ceiling. Traditional ad formats were bringing in stable revenue, but they weren’t driving the kind of growth the team was aiming for.

The app experience was strong. The retention was solid. But the team knew they were leaving revenue on the table.

They needed a monetization solution that didn’t compromise user satisfaction. Something that could blend seamlessly with their app experience — and still make a real impact.

That’s when they discovered adjoe’s Playtime — a rewarded advertising format that monetizes user engagement by rewarding users for discovering and spending time in new apps.

Playtime offered the perfect balance: high-performance monetization without disrupting the user journey. For iOS in particular — a notoriously difficult space for monetization — this was a breakthrough.

• Results:

  • 5.5% increase in overall revenue

  • iOS revenue soars 32.7 percent

  • 15x increase in iOS ARPDUs over traditional methods

  • 10x increase in iOS ad revenue

Building on this achievement, Yanadoo plans to continue its growth and global expansion by aggressively introducing various monetization technologies while maintaining a strong focus on user experience. In May 2025, Yanadoo will also integrate Playtime to the Android version of Yafit Move App to further strengthen their revenue model.