adjoe’s Playtime Drives 4.3M+ LINE POINTS Redemptions

LINE is one of the most influential mobile platforms in the Taiwan market, shaping how users communicate, consume content, and use rewards every day. To increase the role of LINE POINTS and deepen in-app activity, LINE Taiwan partnered with adjoe to add Playtime Offerwall as a new mission-based reward surface.

Within this setup, users can earn LINE POINTS by progressing in mobile games. The integration gives LINE Taiwan an additional, interactive way to promote LINE POINTS: instead of only rewarding one-time actions, users are encouraged to install games and stay active through ongoing milestones that continuously trigger rewards.

LINE in the Taiwan market wanted an incentive model that would keep users engaged with LINE POINTS over the long term while adding a gamified mission format that people would return to regularly. At the same time, the model needed to create clear value for game partners by directing quality traffic and measurable engagement to their titles.

A core requirement was trust. The reward system had to be easy to understand, transparent in how rewards are earned, accurately tracked, and instantly redeemable so that users stay confident and motivated throughout their gameplay.

To achieve this, LINE in the Taiwan market placed the Playtime Offerwall directly inside the LINE POINTS mission hub. Users who already visit the missions section to earn LINE POINTS now find a dedicated space where they can discover games, install them, and start collecting additional rewards.

The journey is straightforward: users enter Playtime from the mission center, select a recommended game, download it, and begin playing. LINE POINTS are granted when players reach defined gameplay milestones such as new levels, cleared stages, or unlocked achievements. Once a milestone is confirmed, LINE POINTS are issued immediately.

Reward levels scale with engagement, and incentives can reach several thousand TWD per user. All tracking is handled in line with global privacy standards, including GDPR. By moving from a single interaction to milestone-based progression, Playtime turns LINE POINTS earning into an ongoing achievement cycle and gives LINE Taiwan a new way to promote LINE POINTS that feels active rather than static.

Since launch, Playtime has quickly become a high-traffic entry point within LINE POINTS in the Taiwan market. Around 300,000 daily active users now access the Playtime Offerwall. In the first month alone, the integration drove more than 40,000 new game downloads. In total, over 4.3 million LINE POINTS have already been issued through Playtime missions.

For LINE, this shift is visible in how users behave. LINE POINTS circulate faster, as people return frequently to complete missions and advance to new milestones. Sessions inside LINE are becoming longer and more goal-oriented, replacing short, passive visits with focused, mission-driven use.

Game partners also benefit. Instead of receiving only an initial install, they gain users who spend more time in their titles and show sustained involvement. Together, LINE  and adjoe have built a gamified value loop around LINE POINTS that turns ad-funded activity into active participation and frequent redemptions—with LINE clearly in the lead and adjoe supporting with Playtime technology and operations.

LINE plans to further expand reward-based interaction in the Taiwan market with Playtime as an important part of its LINE POINTS strategy. The game catalog will be widened with more high-retention titles so users have more choice and more reasons to stay engaged.

The collaboration is also exploring more personalized reward paths and cross-game mission progress, allowing players to move across several games while keeping their LINE POINTS progression. Over time, similar Playtime mechanics may appear in additional LINE surfaces—such as content areas or sticker-related channels—so that users can encounter LINE POINTS missions in more places and partners can benefit from a broader range of high-intent traffic.