adjoe Appoints Paul Kwangkeun Park as Country Manager for Korea, Officially Entering the Korean Market

adjoe, a mobile adtech company specializing in monetization and user acquisition, announced its official entry into the Korean market. Paul Kwangkeun Park has been appointed as the new Country Manager, tasked with spearheading adjoe’s growth in Korea.

Before joining adjoe, Paul Kwangkeun Park amassed over a decade of experience in mobile advertising and IT. His previous roles include Head of Sales at Adjust and Client Partner at Twitter, where he managed key accounts in the entertainment, platform, and gaming sectors, driving market growth in Korea. He also served as Head of Sales at FLITTO, successfully securing over 300 clients, including Microsoft and Naver.

“Korea is a strategic market known for its world-class mobile innovation and strong consumer engagement, and adjoe has high expectations for it,” stated Paul Kwangkeun Park. “I am excited to join adjoe at a time when many app developers are actively seeking new monetization strategies. I look forward to introducing adjoe’s unique monetization solutions to Korean app developers and marketers, helping them achieve growth and increase revenue.”

Founded in Hamburg, Germany in 2018, adjoe is part of the applike group. It collaborates with over 500 game studios and 2,000 games globally, reaching more than 750 million users with ads and helping app developers monetize their content.

adjoe’s flagship solution, Playtime, is a rewarded advertising platform where users engage with premium global game ads and receive substantial rewards. This benefits advertisers by attracting higher-quality users and empowers publishers to generate increased revenue from their ad inventory.

adjoe has already built a strong global presence through partnerships with leading mobile companies worldwide, including Yanadoo, Uprise, Springcomms, Playings, Supercent, Voodoo, Fetch, and Homa. The company has experienced explosive growth, more than doubling its revenue annually for the past three years, and is currently a top global contender in offerwall revenue. Building on its success in North America and Europe, adjoe has also been aggressively expanding in Asia since last year.

Recently, adjoe became the first adtech company to receive the ‘Premier Partner Badge’ from AppsFlyer, underscoring its unwavering commitment to quality, transparency, and innovation.

With its rapid growth and global expansion, adjoe is emerging as a next-generation adtech unicorn. Through its entry into the Korean market, adjoe aims to provide domestic partners with more effective and comprehensive solutions for monetization and user acquisition.

Original Press Release: ChosunBiz