Mobile Gamers of Korea 2025

Step into Korea’s Market Prepared

South Korea stands out as a powerhouse in the mobile gaming industry, with a rapidly evolving market full of opportunity.

This report, crafted by adjoe, Statista, and Airbridge, dives into what makes South Korea’s mobile gaming landscape a standout. With insights into user behavior and growth opportunities by vertical, it brings you a closer look at the market that can be extremely rewarding – if you know how to play it right.

What’s Inside?

We designed this report to help you understand
Korea’s Mobile Landscape
Explore the regulatory specificities, demographics, and smartphone usage patterns shaping South Korea’s mobile gaming industry.
Player Preferences
Discover the most popular genres among South Korean players, and how much time and money they’re ready to spend on them.
Top 100 Benchmark
Discover the most popular genres among South Korean players, and how much time and money they’re ready to spend on them.
Market Growth
Understand the genres and players driving Korea’s mobile gaming, and get access to growth predictions until 2028 to find your own niche within this landscape.
two people, intently looking at their phones, possibly playing a mobile game, in a relaxed environment }}

Methodology

The Mobile Gamers of Korea 2025 report is based on first-party data from over 306,000 apps, gathered by adjoe, with insights into the top performing verticals between 2018 and 2028. We analyzed daily app usage and spending, player demographics, and overall market trends.

In collaboration with Statista and Airbridge, this report includes industry forecasts until 2028, giving you a clear view of current and expected download volumes, revenue trends, and monetization opportunities you can’t access anywhere but South Korea.

About adjoe

adjoe is a leading mobile ad platform that is committed to challenging the industry status quo. By creating market-changing technologies and engaging ad formats – from unique in-app monetization solutions to our own marketplace adjoe Exchange – we ensure app developers and publishers unlock new ways to exceed their UA and revenue goals. Backed by both applike group and Bertelsmann, the company has secured €100 million in funding to continue pushing the mobile adtech industry forward and help apps achieve their next revenue milestone.

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About Statista

Statista’s mission is to enable its clients and customers to make the best decisions. The company’s Digital Market Insights presents the most recent figures on markets of the digital economy. Key figures are based on extensive analyses from 150+ countries, 60+ markets, and detailed forecasts up to 2027.

About Airbridge

Airbridge is a global Mobile Measurement Partner (MMP) providing real-time, cross-platform insights across mobile, web, PC, and console with over 300 metrics for user acquisition, engagement, and monetization. Trusted by top game publishers like Nexon and Webzen, Airbridge offers essential tools, including fraud protection, deep linking, unlimited raw data export, and predictive LTV insights—all accessible through unified dashboards and backed by exceptional support.

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