Sarah Vordermeier

Sarah Vordermeier

Content Writer, Editor & Journalist

Sarah researches, reads, listens, reflects, writes, reevaluates, reads some more, and publishes. With 7 years of writing experience and 2+ years in adtech, she covers the latest developments in adjoe’s products and in the adtech space, with a focus on monetization and app loyalty/retention. And she drinks a lot of tea.

Written articles

Browse through interesting articles and words of wisdom here.
two young men looking down and smiling at a phone screen
Monthly Active Users (MAU)
a women holding up a phone and icons representing a waterfall bidding structure
Waterfall Bidding
close-up of person holding a phone with ad elements and dollar signs
Ad Inventory
close up of person holding phone and tapping it
Win Rate
a young man and young woman looking at their phones
Daily Active Users (DAU)
young woman drinking and looking down at her phone
Retention Rate (RR)
young man on his phone with playable ad elements around him
Playable Ads
two young people sitting on a couch playing mobile games
Board Games
close up of hands holding a phone with decorative elements around it
Viewability
three young people sat on their phones smiling and looking at their phone screens
ARPDAU
young man in a hat sat down relaxed looking at his phone screen
Hardcore Games
young asian man sitting down and playing mobile strategy game
Strategy Games