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Nastya Ignatenko

Nastya Ignatenko

Programmatic Product Lead

Nastya likes driving products that don’t just change the tech industry but disrupt it – and that’s where she has 8+ years of experience (in MarTech and adtech). Now a Programmatic Product Lead at adjoe, her team’s mission is to maximize ad revenue for publishers with adjoe’s transparent bidding-only solution.

Written articles

Browse through interesting articles and words of wisdom here.
a women holding up a phone and icons representing a waterfall bidding structure
Waterfall Bidding
September 24, 2024
close-up of hands touching a phone screen
Medium Rectangle Ads (MREC)
January 05, 2024
two young women indoors smiling at a phone screen
Fill Rate
November 06, 2023
close-up of hands holding a phone with decorate icons surrounding it
Demand-Side Platform (DSP)
September 15, 2023
phone with finger touching the screen with decorative icons showing DSP and SSP
Supply-Side Platform (SSP)
August 21, 2023
a young man looking into a phone with decorative ad exchange icons
Ad Exchange
August 10, 2023
hands holding a phone
In-App Bidding
July 11, 2023
an elderly woman and younger woman outside sat down looking at a phone screen
Cost Per Mille (CPM)
March 29, 2023
two young women looking down at a phone
Ad Impressions
February 22, 2023
young man inside looking down at his phone
Installs per Mille (IPM)
August 16, 2022