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In App Advertising (IAA)
June 10, 2025
GAID
June 03, 2025
A woman looking at her phone
Cost per View (CPV)
March 04, 2025
closeup of hands tapping a phone screen with churn rate decorative elements
Churn Rate
February 14, 2025
Black woman looking at her phone
Push Notification
February 07, 2025
close up of person holding a phone with decorative items: advertiser, publisher, ad network
Ad Networks
January 31, 2025
two young men looking down and smiling at a phone screen
Monthly Active Users (MAU)
September 24, 2024
a women holding up a phone and icons representing a waterfall bidding structure
Waterfall Bidding
September 24, 2024
close-up of person holding a phone with ad elements and dollar signs
Ad Inventory
September 11, 2024
close up of person holding phone and tapping it
Win Rate
September 03, 2024
a young man and young woman looking at their phones
Daily Active Users (DAU)
August 30, 2024
closeup of hands tapping a phone screen with bid rate decorative elements
Bid Rate
August 05, 2024
young woman drinking and looking down at her phone
Retention Rate (RR)
July 26, 2024
young man on his phone with playable ad elements around him
Playable Ads
July 16, 2024
two young people sitting on a couch playing mobile games
Mobile Board Games
May 27, 2024
close up of hands holding a phone with decorative elements around it
Viewability
May 14, 2024
young woman with dark hair looking down at her phone
Attribution
April 09, 2024
close-up of hands holding a phone
Rewarded Video
March 28, 2024
two young people looking over a phone
Banner Ads
March 28, 2024
young woman sat on a sofa looking at her phone with decorative elements around her
Idle Games
February 14, 2024
close-up of hands touching a phone screen
Medium Rectangle Ads (MREC)
January 05, 2024
two young women outdoors smiling and looking at a phone
Active User Rate (AUR)
January 05, 2024
woman outdoors holding her phone and looking down at it with decorative simulation game elements
Simulation Games
December 04, 2023
young man smiling outside holding his phone with decorative RPG game elements in the frame
Role-Playing Games (RPG)
December 04, 2023
midshot of young woman holding her phone with headphones in and decorative offerwall elements
Offerwall
November 27, 2023
decorative image showing closeup of hands holding a phone with interstitial ad elements
Interstitial Ad
November 27, 2023
young man outside looking down at his phone
In-App Events
November 21, 2023
young woman looking down and smiling at her phone with decorative gaming icons around the image
Hybridcasual Games
November 07, 2023
two young women indoors smiling at a phone screen
Fill Rate
November 06, 2023
hands holding a smartphone with mobile A/B testing icons
A/B Testing
November 01, 2023
young person looking up at their phone
Click-Through Rate (CTR)
October 30, 2023
close-up of hand holding a phone with decorative sdk elements
Software Development Kit (SDK)
October 24, 2023
closeup of person using their phone with decorative icons to do with real-time bidding
OpenRTB
September 18, 2023
close-up of hands holding a phone with decorate icons surrounding it
Demand-Side Platform (DSP)
September 15, 2023
young man in hat with glasses looking down at his phone
Lifetime Value (LTV)
September 04, 2023
phone with finger touching the screen with decorative icons showing DSP and SSP
Supply-Side Platform (SSP)
August 21, 2023
middle-aged man wearing a shirt in an office looking at his phone
In-App Purchases (IAP)
August 10, 2023
a young man looking into a phone with decorative ad exchange icons
Ad Exchange
August 10, 2023
a young woman looking down at her phone with puzzle game icon in the background
Puzzle Games
August 07, 2023
three young people sat on their phones smiling and looking at their phone screens
ARPDAU
August 03, 2023
asian lady outdoors looking down at her mobile phone
Social Casino Games
August 02, 2023
young man in a hat sat down relaxed looking at his phone screen
Hardcore Games
July 19, 2023
hands holding a phone
In-App Bidding
July 11, 2023
young lady holding a phone and touching her screen with icons for campaign A and campaign B
Mobile Measurement Partner (MMP)
May 25, 2023
young woman looking up at her phone smiling
Casual Games
May 17, 2023
young woman outside looking down at her phone on the street
Postbacks
March 30, 2023
an elderly woman and younger woman outside sat down looking at a phone screen
Cost Per Mille (CPM)
March 29, 2023
young man with a hat on and headphones looking at his phone screen with eye icon
Effective Cost Per Mille (eCPM)
March 24, 2023
person holding smartphones
Return on Ad Spend (ROAS)
March 23, 2023
two young women looking down at a phone
Ad Impressions
February 22, 2023
lady holding a smartphone with 2 hands with dollar sign icons
Cost Per Install (CPI)
January 31, 2023
young asian man sitting down and playing mobile strategy game
Strategy Games
January 25, 2023
young person on a sofa with a dog on their lap looking at their phone while playing a game
Hypercasual Games
December 08, 2022
young man inside looking down at his phone
Installs per Mille (IPM)
August 16, 2022