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Demand Director – GCR (f/m/d)

Advertiser Sales

Full-time

Beijing

adjoe is a leading mobile ad platform developing cutting-edge advertising and monetization solutions that take our app partners’ business to the next level. Our unique ad unit Playtime has made us one of the fastest-growing ad platforms and top-ranking user acquisition sources for app publishers worldwide (ranked #1 for growth in the AppsFlyer Index). Over the last 5 years, adjoe has grown revenues, expanded into new territories (US, APAC, EMEA), and in 2024 we achieved Unicorn status.

Home to an advanced tech stack, powerful financial backing from Europe’s leading media conglomerate Bertelsmann, and a long-term growth mindset, adjoe is part of the applike group ecosystem. A hub of disruption and thought leadership in the app economy, with a driven and dynamic workforce to be reckoned with. Be the next tech-driven, ambitious leader to join our growing teams!

About the Role

As the Director of Demand – GCR, you will be the primary architect of adjoe’s advertiser growth in mainland China, Taiwan, and Hong Kong. You are a strategic business owner responsible for the regional P&L and a critical bridge between the local market and our Global Product/HQ teams. You will ensure that adjoe’s unique rewarded solutions and programmatic offerings are localized and prioritized to dominate the GCR mobile ecosystem.

What you will do

High-Level Client Relationship Building: Act as the primary executive contact for adjoe’s most strategic partners. Build and nurture long-term relationships with C-level executives at the top 100 gaming and non-gaming “whales” in GCR.

China Demand Strategy: Develop and execute a comprehensive go-to-market strategy tailored to the GCR ecosystem, focusing on the shifting UA landscape for export gaming and domestic apps.P&L & Operational Management: Full accountability for the GCR demand business P&L. Oversee daily sales operations, pipeline hygiene, and team KPIs to ensure aggressive revenue targets are met.

Product Roadmap & HQ Collaboration: Act as the “Voice of GCR” for the Product team. Identify local market needs and work closely with HQ in Germany to outline product priorities and roadmap enhancements.

Market Presence: Partner with the Marketing team to elevate adjoe’s brand through thought leadership, industry events (e.g., ChinaJoy), and executive networking.

Team Leadership: Lead, mentor, and scale the GCR Demand Sales team, fostering a culture of high performance and accountability.

Who you are

Experience: 10+ years in AdTech/Mobile UA, with a deep understanding of the GCR export market.

Leadership: 4+ years of experience in people management and managing complex P&L structures.

Relationship Mastery: Proven track record of building trust and closing deals with C-suite stakeholders at major mobile publishers.

Communication: Fluent in both Mandarin and English (essential for collaboration with global offices).

Strategic Mindset: Ability to translate market trends into actionable product requirements and business growth.

中文

职位简介作为

大中华区需求侧负责人 (Director of Demand – GCR)，您将是 adjoe 在中国大陆、台湾和香港地区广告主增长的核心架构师。您不仅是销售领导者，更是负责该地区 P&L (损益) 的战略业务负责人，以及连接本地市场与德国总部 (HQ) 及产品团队的关键桥梁。您将确保 adjoe 独特的激励广告解决方案和程序化产品能够实现本地化，并在大中华区移动生态系统中占据主导地位。

您将负责：

高层客户关系构建： 担任 adjoe 最具战略意义合作伙伴的主要高管联系人。与大中华区前 100 强游戏及非游戏类“大鲸鱼”客户的 C-level 高管建立并维护长期深度的合作关系。

大中华区需求增长策略： 制定并执行针对 GCR 生态系统量身定制的市场进入策略 (GTM)，重点关注出海游戏及国内应用的买量 (UA) 环境变化。

P&L 与日常运营管理： 全面负责大中华区需求端业务的损益。监督日常销售运营、销售漏斗管理及团队 KPI，确保实现激进的收入增长目标。

产品路线图与总部协作： 担任产品团队的“大中华区之声”。识别本地市场需求，并与德国总部密切合作，规划产品优先级及路线图演进。

市场影响力提升： 与市场团队合作，通过行业深度内容、行业盛会（如 ChinaJoy）及高层社交活动提升 adjoe 的品牌知名度。

团队领导： 领导、指导并扩张大中华区需求侧销售团队，培养高效且富有责任感的团队文化。

您具备以下资质

行业经验： 10 年以上 AdTech/移动买量 (UA) 经验，对大中华区出海市场有深厚理解。

领导能力： 4 年以上团队管理经验，具备管理复杂 P&L 架构的实战经验。

关系拓展： 在头部移动发行商中拥有深厚的高管层 (C-suite) 资源，具备卓越的“破冰”与结案能力。

语言能力： 母语级中文水平，且英语流利（需作为日常工作语言与总部沟通）。