{"id":97156,"date":"2025-02-14T10:32:31","date_gmt":"2025-02-14T10:32:31","guid":{"rendered":"https:\/\/adjoe.io\/?post_type=glossary&#038;p=97156"},"modified":"2025-11-06T16:10:15","modified_gmt":"2025-11-06T16:10:15","slug":"what-is-churn-rate","status":"publish","type":"glossary","link":"https:\/\/adjoe.io\/zh-tw\/glossary\/what-is-churn-rate\/","title":{"rendered":"Churn Rate"},"content":{"rendered":"\n<div class=\"glossary-description\">\n\t\t<div class=\"glossary-description__wrapper\">\n              <h1 class=\"glossary-description__title\">\n          What Is Churn Rate?\n        <\/h1>\n      \t\t\t<div class=\"glossary-description__icon\"><\/div>\n\t\t\t<div class=\"glossary-description__text\">\n\t\t\t\tChurn rate is a key metric that measures the percentage of users who stop using the product or the app over a specific time period. For app publishers, churn rate represents the percentage of users who stop using the app, uninstall it, or discontinue their subscriptions within a given timeframe.\n\t\t\t<\/div>\n\t\t<\/div>\n<\/div>\n\n\n\n<div class=\"glossary-takeaways\">\n\t<div class=\"container\">\n\t\t<div class=\"glossary-takeaways__wrapper\">\n\t\t\t<div class=\"glossary-takeaways__title\">\n\t\t\t\tKey Takeaways\n\t\t\t<\/div>\n\t\t\t<div class=\"glossary-takeaways__text\">\n\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Churn rate<\/strong> is typically measured at 1 day, 7 days, 30 days, and 1 year after users first install the app.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most users tend to uninstall apps 3 days after the install. 30-day churn rate can reach up to 98% depending on the app vertical.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Churn rate<\/strong> analysis is usually done by cohorts to get reasons for early, and late churn, which if tackled correctly improve early and long-tail churn.<\/span><\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why is Churn Rate Important?<\/h2>\n\n\n\n<p>A high churn rate can highlight challenges such as a subpar user experience, limited engagement, or ineffective onboarding. Businesses always aim to stay below their industry&#8217;s average churn rate to ensure steady growth and long-term sustainability.<\/p>\n\n\n\n<p>Tracking churn rate enables app publishers to&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pinpoint areas for improvement<\/li>\n\n\n\n<li>Enhance the user experience, and&nbsp;<\/li>\n\n\n\n<li>Implement strategies to retain users<\/li>\n\n\n\n<li>Optimize Customer Acquisition Cost (CAC)<\/li>\n<\/ul>\n\n\n\n<p>Reducing churn rate ultimately boosts revenue and ensures an app\u2019s long-term success.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Calculate Churn Rate?<\/h2>\n\n\n\n<p>As mentioned earlier, churn rate is measured at multiple time periods \u2013 from 1 day to 1 year \u2013 after users first install the app. Typically 1 day, 30 day and Annual churn rates are the most important.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"797\" height=\"1024\" src=\"https:\/\/adjoe.io\/app\/uploads\/2025\/02\/Churn-Rate-Formula-1-797x1024.jpg\" alt=\"Churn rate formula:  churn rate formula: (users at the beginning of the day - users at the end of the day)\/users at the beginning of the day * 100\" class=\"wp-image-97272\" style=\"width:710px\" srcset=\"https:\/\/adjoe.io\/wp-content\/uploads\/2025\/02\/Churn-Rate-Formula-1-797x1024.jpg 797w, https:\/\/adjoe.io\/wp-content\/uploads\/2025\/02\/Churn-Rate-Formula-1-233x300.jpg 233w, https:\/\/adjoe.io\/wp-content\/uploads\/2025\/02\/Churn-Rate-Formula-1-768x987.jpg 768w, https:\/\/adjoe.io\/wp-content\/uploads\/2025\/02\/Churn-Rate-Formula-1-1195x1536.jpg 1195w, https:\/\/adjoe.io\/wp-content\/uploads\/2025\/02\/Churn-Rate-Formula-1-1593x2048.jpg 1593w, https:\/\/adjoe.io\/wp-content\/uploads\/2025\/02\/Churn-Rate-Formula-1.jpg 1875w\" sizes=\"auto, (max-width: 797px) 100vw, 797px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>So, let\u2019s say you have 10,000 users at the start of the day, and by the end of the day, only 6,000 users remain. The 1-day churn rate would be calculated as follows:<\/p>\n\n\n\n<p><strong>[(10,000 &#8211; 6,000) \/ 10,000] * 100 = 40%<\/strong> <strong>1 day churn rate<\/strong> <\/p>\n\n\n\n<p>You should also calculate the churn rate for different cohorts.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1707917872812\"><strong class=\"schema-faq-question\"><strong>What Is a Good Churn Rate?<\/strong><\/strong> <p class=\"schema-faq-answer\">An annualized churn rate of anywhere between four and seven percent is the norm. A \u201cgood\u201d churn rate for your app should align with your specific goals, and it should also be within the industry. Anything lower than your industry average is considered a good churn rate.<br\/><br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1707917896473\"><strong class=\"schema-faq-question\"><strong>What Are the Reasons for User Churn?<\/strong><\/strong> <p class=\"schema-faq-answer\">Some of the most common reasons include poor in-app onboarding, excessive notifications or <a href=\"https:\/\/adjoe.io\/blog\/google-guidelines-on-disruptive-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">ads<\/a>, lack of value, and better alternatives.<br\/><br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1707917927765\"><strong class=\"schema-faq-question\"><strong>How to Reduce Churn Rate?<\/strong><\/strong> <p class=\"schema-faq-answer\">There\u2019s no one singular way to resolve all issues. The first step is to analyse by cohorts to find the churn reasons and then make appropriate changes to the onboarding and user experience.<br\/><br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1739358294054\"><strong class=\"schema-faq-question\"><strong>What\u2019s the Difference Between Churn Rate and <a href=\"https:\/\/splitmetrics.com\/glossary\/abandonment-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Abandonment Rate<\/a>?<\/strong><\/strong> <p class=\"schema-faq-answer\">Abandonment rate is the percentage of users who stopped using the app after 1 usage. Churn rate is calculated at various timelines across a year.<br\/><br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1739358301090\"><strong class=\"schema-faq-question\"><strong>What\u2019s the Difference Between Churn Rate and <a href=\"https:\/\/adjoe.io\/glossary\/app-retention-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Retention Rate<\/a>?<\/strong><\/strong> <p class=\"schema-faq-answer\">Churn rate and retention rate are opposites. Churn rate tells you how many users stopped using the app after a certain time period, while retention rate tells us how many users continued using the app after the same time period.<\/p> <\/div> <\/div>\n","protected":false},"author":56,"featured_media":97171,"menu_order":0,"template":"","ppma_author":[172],"class_list":["post-97156","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is Churn Rate? Definitions, Examples, and Calculation 2026<\/title>\n<meta name=\"description\" content=\"What is churn rate and why it matters? How to calculate churn rate? 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A \u201cgood\u201d churn rate for your app should align with your specific goals, and it should also be within the industry. Anything lower than your industry average is considered a good churn rate.<br\/><br\/>","inLanguage":"zh"},"inLanguage":"zh"},{"@type":"Question","@id":"https:\/\/adjoe.io\/zh-tw\/glossary\/what-is-churn-rate\/#faq-question-1707917896473","position":2,"url":"https:\/\/adjoe.io\/zh-tw\/glossary\/what-is-churn-rate\/#faq-question-1707917896473","name":"What Are the Reasons for User Churn?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Some of the most common reasons include poor in-app onboarding, excessive notifications or <a href=\"https:\/\/adjoe.io\/blog\/google-guidelines-on-disruptive-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">ads<\/a>, lack of value, and better alternatives.<br\/><br\/>","inLanguage":"zh"},"inLanguage":"zh"},{"@type":"Question","@id":"https:\/\/adjoe.io\/zh-tw\/glossary\/what-is-churn-rate\/#faq-question-1707917927765","position":3,"url":"https:\/\/adjoe.io\/zh-tw\/glossary\/what-is-churn-rate\/#faq-question-1707917927765","name":"How to Reduce Churn Rate?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"There\u2019s no one singular way to resolve all issues. The first step is to analyse by cohorts to find the churn reasons and then make appropriate changes to the onboarding and user experience.<br\/><br\/>","inLanguage":"zh"},"inLanguage":"zh"},{"@type":"Question","@id":"https:\/\/adjoe.io\/zh-tw\/glossary\/what-is-churn-rate\/#faq-question-1739358294054","position":4,"url":"https:\/\/adjoe.io\/zh-tw\/glossary\/what-is-churn-rate\/#faq-question-1739358294054","name":"What\u2019s the Difference Between Churn Rate and Abandonment Rate?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Abandonment rate is the percentage of users who stopped using the app after 1 usage. Churn rate is calculated at various timelines across a year.<br\/><br\/>","inLanguage":"zh"},"inLanguage":"zh"},{"@type":"Question","@id":"https:\/\/adjoe.io\/zh-tw\/glossary\/what-is-churn-rate\/#faq-question-1739358301090","position":5,"url":"https:\/\/adjoe.io\/zh-tw\/glossary\/what-is-churn-rate\/#faq-question-1739358301090","name":"What\u2019s the Difference Between Churn Rate and Retention Rate?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Churn rate and retention rate are opposites. Churn rate tells you how many users stopped using the app after a certain time period, while retention rate tells us how many users continued using the app after the same time period.","inLanguage":"zh"},"inLanguage":"zh"}]}},"_links":{"self":[{"href":"https:\/\/adjoe.io\/zh-tw\/wp-json\/wp\/v2\/glossary\/97156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adjoe.io\/zh-tw\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/adjoe.io\/zh-tw\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/adjoe.io\/zh-tw\/wp-json\/wp\/v2\/users\/56"}],"version-history":[{"count":0,"href":"https:\/\/adjoe.io\/zh-tw\/wp-json\/wp\/v2\/glossary\/97156\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adjoe.io\/zh-tw\/wp-json\/wp\/v2\/media\/97171"}],"wp:attachment":[{"href":"https:\/\/adjoe.io\/zh-tw\/wp-json\/wp\/v2\/media?parent=97156"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/adjoe.io\/zh-tw\/wp-json\/wp\/v2\/ppma_author?post=97156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}