{"id":96688,"date":"2025-02-07T11:55:22","date_gmt":"2025-02-07T11:55:22","guid":{"rendered":"https:\/\/adjoe.io\/?post_type=glossary&#038;p=96688"},"modified":"2025-06-20T17:07:10","modified_gmt":"2025-06-20T17:07:10","slug":"what-is-a-push-notification","status":"publish","type":"glossary","link":"https:\/\/adjoe.io\/zh-tw\/glossary\/what-is-a-push-notification\/","title":{"rendered":"Push Notification"},"content":{"rendered":"\n<div class=\"glossary-description\">\n\t\t<div class=\"glossary-description__wrapper\">\n              <h1 class=\"glossary-description__title\">\n          What Is a Push Notification?\n        <\/h1>\n      \t\t\t<div class=\"glossary-description__icon\"><\/div>\n\t\t\t<div class=\"glossary-description__text\">\n\t\t\t\tPush notifications are real-time messages sent by apps or websites to a user\u2019s device, even if the user is dormant. These alerts can appear on the lock screen, in the notification center, or on desktop browsers, often containing text, images, or action buttons to drive engagement.\n\t\t\t<\/div>\n\t\t<\/div>\n<\/div>\n\n\n\n<div class=\"glossary-takeaways\">\n\t<div class=\"container\">\n\t\t<div class=\"glossary-takeaways__wrapper\">\n\t\t\t<div class=\"glossary-takeaways__title\">\n\t\t\t\tKey Takeaways\n\t\t\t<\/div>\n\t\t\t<div class=\"glossary-takeaways__text\">\n\t\t\t\t<ul>\n<li>The set up of <strong>push notifications<\/strong> requires infrastructure for segmentation, and security along with reporting.<\/li>\n<li>Metrics like Clickthrough Rate, Retention rates, and Conversion rates explain the success of push notifications.<\/li>\n<li>For retail apps, weekly <strong>push notifications boost retention 2-5x<\/strong>, while daily ones increase it 3-6x.<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why Should You Send Push Notification?<\/h2>\n\n\n\n<p>Initially introduced in iOS 3.0, <strong>push notifications<\/strong> have evolved to include advanced features like personalized tones, badges, and quick actions without opening the app. They are supported across operating systems, including iOS (APNs), Android (FCM), and others.<\/p>\n\n\n\n<p>Push notification plays a vital role in driving app growth by keeping users engaged and encouraging them to return. Re-engaged users typically show higher in-app conversion rates and lower acquisition costs than new users, making push notification an efficient growth strategy.<\/p>\n\n\n\n<p>Push notification help:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Re-engage dormant users<\/li>\n\n\n\n<li>Establish a habit of returning to the app<\/li>\n\n\n\n<li>Bring return users to drive repeat purchases<\/li>\n\n\n\n<li>Getting user attention at the right time with the right messages<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Push Notification Setup: What\u2019s Needed?<\/h2>\n\n\n\n<p>To implement push notifications effectively, you need the right infrastructure for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reporting<\/strong><\/li>\n\n\n\n<li><strong>Scheduling<\/strong><\/li>\n\n\n\n<li><strong>Mobile marketing automation<\/strong><\/li>\n\n\n\n<li><strong>User attribute collection &amp; segmentation<\/strong><\/li>\n\n\n\n<li><strong>Data management<\/strong><\/li>\n\n\n\n<li><strong>Security<\/strong><\/li>\n\n\n\n<li><strong>Cross-platform support<\/strong><\/li>\n<\/ul>\n\n\n\n<p>It\u2019s better to check your team\u2019s bandwidth and market providers to make a decision on whether to build it in-house or outsource them.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Insights About Push Notification<\/h2>\n\n\n\n<p>To measure the success of push notifications, track the right metrics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/adjoe.io\/glossary\/click-through-rate-ctr\/\">Click-through rate<\/a><strong>, <\/strong><a href=\"https:\/\/adjoe.io\/glossary\/app-retention-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">retention rate<\/a><strong>, and conversion rate<\/strong> indicate performance.<\/li>\n\n\n\n<li><strong>Opt-out and uninstall rates<\/strong> reveal what\u2019s not working.<\/li>\n<\/ul>\n\n\n\n<p>For <strong>retail apps<\/strong>, <a href=\"https:\/\/www.mobiloud.com\/blog\/shein-and-temu-push-notifications#:~:text=Data%20shows%20that%20retention%20rates,to%20result%20in%20a%20sale.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">push notifications can significantly impact retention<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Weekly notifications<\/strong> can increase retention rates by <strong>2\u20135x<\/strong>.<\/li>\n\n\n\n<li><strong>Daily notifications<\/strong> can boost retention rates by <strong>3\u20136x<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Best Practices for Push Notifications 2025<\/h2>\n\n\n\n<p>Push notifications are a powerful tool to boost user engagement when implemented strategically. By focusing on personalization, timing, and relevance, app developers can create meaningful interactions that keep users active without overwhelming them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Send Notifications at the Right Time<\/h3>\n\n\n\n<p>This way, notifications are relevant and less likely to be ignored. For example, a food delivery app notifying users about dinner deals during the evening is far more engaging than sending it at odd hours. Understanding user habits and time zones is critical for effective timing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"417\" src=\"https:\/\/adjoe.io\/app\/uploads\/2025\/02\/Push-Notifications-Tips-Timing-1-1024x417.png\" alt=\"Push notification on iphone\" class=\"wp-image-96737\" style=\"width:710px\" srcset=\"https:\/\/adjoe.io\/wp-content\/uploads\/2025\/02\/Push-Notifications-Tips-Timing-1-1024x417.png 1024w, https:\/\/adjoe.io\/wp-content\/uploads\/2025\/02\/Push-Notifications-Tips-Timing-1-300x122.png 300w, https:\/\/adjoe.io\/wp-content\/uploads\/2025\/02\/Push-Notifications-Tips-Timing-1-768x313.png 768w, https:\/\/adjoe.io\/wp-content\/uploads\/2025\/02\/Push-Notifications-Tips-Timing-1-1536x626.png 1536w, https:\/\/adjoe.io\/wp-content\/uploads\/2025\/02\/Push-Notifications-Tips-Timing-1-2048x834.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. Don&#8217;t Send Too Many (or Too Few)<\/h3>\n\n\n\n<p>Overloading users with push notifications can lead to frustration, increased opt-outs, or even app uninstalls. Limit the frequency of notifications and use analytics to determine what works best for your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Make Each Message Meaningful<\/h3>\n\n\n\n<p>Generic notifications rarely capture attention. Personalized messages, based on user behavior, preferences, and location, can make users feel valued. Here\u2019s an example. We\u2019ve also seen that using emojis in push notifications increases reaction rates by 20%.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"413\" src=\"https:\/\/adjoe.io\/app\/uploads\/2025\/02\/Push-Notifications-Tips-Personalized-Messages-1-1024x413.png\" alt=\"Push notification on iphone\" class=\"wp-image-96742\" style=\"width:710px\" srcset=\"https:\/\/adjoe.io\/wp-content\/uploads\/2025\/02\/Push-Notifications-Tips-Personalized-Messages-1-1024x413.png 1024w, https:\/\/adjoe.io\/wp-content\/uploads\/2025\/02\/Push-Notifications-Tips-Personalized-Messages-1-300x121.png 300w, https:\/\/adjoe.io\/wp-content\/uploads\/2025\/02\/Push-Notifications-Tips-Personalized-Messages-1-768x310.png 768w, https:\/\/adjoe.io\/wp-content\/uploads\/2025\/02\/Push-Notifications-Tips-Personalized-Messages-1-1536x619.png 1536w, https:\/\/adjoe.io\/wp-content\/uploads\/2025\/02\/Push-Notifications-Tips-Personalized-Messages-1-2048x826.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. Make Notifications Interactive<\/h3>\n\n\n\n<p>Interactive notifications, such as action buttons or quick replies, make it easier for users to engage without opening the app. For example, a retail app can allow users to \u201cPlay games to earn more discounts\u201d or \u201cBuy Now\u201d directly from the notification.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1738922457352\"><strong class=\"schema-faq-question\"><strong>What Is the Average Click-Through Rate for Push Notifications Compared to Emails?<\/strong><\/strong> <p class=\"schema-faq-answer\">Push notifications are at least <a href=\"https:\/\/reckless.agency\/blog\/email-vs-push-notifications-vs-in-app-messaging-which-has-the-highest-engagement-2\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">10x better than email notifications<\/a> to bring return app users, especially for clickthrough rates.<br\/><br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1738922475783\"><strong class=\"schema-faq-question\"><strong>What Should We Not Do for Push Notifications?<\/strong><\/strong> <p class=\"schema-faq-answer\">a. Don\u2019t send long messages<br\/>b. Don\u2019t replace email with push notifications<br\/>c. Keep long-form messages on other channels like email, SMS and in-app<br\/><br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1738922526957\"><strong class=\"schema-faq-question\"><strong>Are Push Notifications GDPR Compliant?<\/strong><\/strong> <p class=\"schema-faq-answer\">Sending push notifications requires receiving user consent and app developers need to ensure that they are compliant with this and the other requirements. One of the easiest ways to make this happen is by giving an option to opt-in and opt-out for consent<\/p> <\/div> <\/div>\n","protected":false},"author":56,"featured_media":96707,"menu_order":0,"template":"","ppma_author":[172],"class_list":["post-96688","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Push Notification: Definition, Benefits, and Uses | adjoe 2025<\/title>\n<meta name=\"description\" content=\"Learn what push notification is, how it works &amp; boosts user engagement, app growth, &amp; retention. 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