{"id":60746,"date":"2023-11-27T15:16:20","date_gmt":"2023-11-27T15:16:20","guid":{"rendered":"https:\/\/adjoe.io\/?post_type=glossary&#038;p=60746"},"modified":"2024-03-06T07:42:28","modified_gmt":"2024-03-06T07:42:28","slug":"what-is-an-offerwall","status":"publish","type":"glossary","link":"https:\/\/adjoe.io\/zh-tw\/glossary\/what-is-an-offerwall\/","title":{"rendered":"Offerwall"},"content":{"rendered":"\n<div class=\"glossary-description\">\n\t\t<div class=\"glossary-description__wrapper\">\n              <h1 class=\"glossary-description__title\">\n          What Is an Offerwall?\n        <\/h1>\n      \t\t\t<div class=\"glossary-description__icon\"><\/div>\n\t\t\t<div class=\"glossary-description__text\">\n\t\t\t\tAn offerwall is an in-app ad unit that mobile developers use to acquire new users and\/or monetize their apps. Offerwall ads show users multiple offers or tasks they can complete in exchange for receiving a reward and earning in-app currency. <br><br>Offerwalls can be used across all app verticals \u2013 although they are a particularly popular ad format in mobile games.\n\t\t\t<\/div>\n\t\t<\/div>\n<\/div>\n\n\n\n<div class=\"glossary-takeaways\">\n\t<div class=\"container\">\n\t\t<div class=\"glossary-takeaways__wrapper\">\n\t\t\t<div class=\"glossary-takeaways__title\">\n\t\t\t\tKey Takeaways\n\t\t\t<\/div>\n\t\t\t<div class=\"glossary-takeaways__text\">\n\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offerwall ads allow users to earn rewards in exchange for completing the tasks displayed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offerwalls enhance an app\u2019s UX, since nonpaying users have a chance to enjoy an app\u2019s premium features<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If publishers want to efficiently monetize their app with an offerwall, they can optimize where the offerwall appears in their app<\/span><\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How Does an Offerwall Work?<\/h2>\n\n\n\n<p>An offerwall ad unit is quite literally a wall of offers. It\u2019s initiated by app users when they are in need of in-app rewards. Whether they need an extra life to survive another level in a game or to purchase a premium in-app feature, users can select an offer or task from an offerwall to complete in exchange for these rewards.&nbsp;<\/p>\n\n\n\n<p>These might be some common examples of tasks users are asked to complete:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>watch a video<\/li>\n\n\n\n<li>reach a certain level in a game<\/li>\n\n\n\n<li>make an <a href=\"https:\/\/adjoe.io\/glossary\/in-app-purchases\/\" target=\"_blank\" rel=\"noreferrer noopener\">in-app purchase<\/a><\/li>\n\n\n\n<li>register an account<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/adjoe.io\/app\/uploads\/2023\/11\/what-is-an-offerwall-1024x676.jpg\" alt=\"abstract image of an offerwall on a phone screen with offers to complete\" class=\"wp-image-61772\" width=\"910\" srcset=\"https:\/\/adjoe.io\/wp-content\/uploads\/2023\/11\/what-is-an-offerwall-1024x676.jpg 1024w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/11\/what-is-an-offerwall-300x198.jpg 300w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/11\/what-is-an-offerwall-768x507.jpg 768w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/11\/what-is-an-offerwall-1536x1014.jpg 1536w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/11\/what-is-an-offerwall-2048x1352.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why Do Publishers Integrate Offerwalls?<\/h2>\n\n\n\n<p>This is how an offerwall works from a user\u2019s perspective \u2013 but how does it work for mobile developers and publishers?<\/p>\n\n\n\n<p>Offerwalls are designed to increase ad revenue and engagement for app publishers. But not all apps are suitable for offerwall integration \u2013 these are particularly suitable:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Apps with a suitable, strong, and valuable in-app currency; the more valuable users think the currency is, the more likely they are to complete tasks in the offerwall<\/li>\n\n\n\n<li>Games which demand higher and longer engagement \u2013 and rewards to progress in gameplay \u2013 such as midcore, RPG, or <a href=\"https:\/\/adjoe.io\/glossary\/what-are-hardcore-mobile-games\/\" target=\"_blank\" rel=\"noreferrer noopener\">hardcore games<\/a>&nbsp;<\/li>\n\n\n\n<li>Apps with nonpaying users: Publishers can then monetize a wider user base of those willing to make in-app purchases and those who aren\u2019t<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Are Offerwalls Good?<\/h2>\n\n\n\n<p>Mobile offeralls offer advertisers and publishers several benefits, which is why they are commonly used as an ad solution. Here are the key reasons why offerwall ad units are so popular in the industry:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. To Enhance UX<\/h3>\n\n\n\n<p>Since users can choose whether they want to opt in to <a href=\"https:\/\/adjoe.io\/blog\/playtime-vs-offerwall-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">offerwall campaigns<\/a>, which means that this ad format doesn\u2019t disrupt the in-app experience. Offerwalls in fact enhance an app\u2019s UX, since nonpaying users have a chance to enjoy an app\u2019s premium features.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. To Boost Conversion Rates<\/h3>\n\n\n\n<p>Offerwalls are among the only formats that show more than one ad at the same time. This increases the chances that a user will find an offer suitable for them and convert.&nbsp;<\/p>\n\n\n\n<p>Many publishers want to ensure that their users are not disrupted when enjoying the app. This is why offerwall designs are made to match the look and feel of the app they are integrated into. They <a href=\"https:\/\/adjoe.io\/glossary\/a-b-testing-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B test<\/a> to discover the best designs to ensure offers are more likely to convert.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/adjoe.io\/app\/uploads\/2023\/11\/benefits-of-an-offerwall-1024x676.jpg\" alt=\"abstract phone screen listing benefits of offerwall ad campaigns around it\" class=\"wp-image-61773\" width=\"910\" srcset=\"https:\/\/adjoe.io\/wp-content\/uploads\/2023\/11\/benefits-of-an-offerwall-1024x676.jpg 1024w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/11\/benefits-of-an-offerwall-300x198.jpg 300w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/11\/benefits-of-an-offerwall-768x507.jpg 768w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/11\/benefits-of-an-offerwall-1536x1014.jpg 1536w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/11\/benefits-of-an-offerwall-2048x1352.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. To Boost Ad Revenue<\/h3>\n\n\n\n<p>Offerwalls allow publishers, as previously mentioned, to monetize their nonpaying users, and thereby increase ad revenue. Users acquired through offerwalls typically generate higher revenue by making in-app purchases or engaging with other ad formats.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. To Lift IAP Revenue&nbsp;<\/h3>\n\n\n\n<p>It\u2019s not just ad revenue that increases when publishers integrate offerwalls; users are also <a href=\"https:\/\/adjoe.io\/blog\/how-playtime-boosts-iap-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\">more likely to make an in-app purchase<\/a>. Once nonpaying users can use their rewards to get a taste of an app with its premium features, they\u2019re often more willing to pay for the features with their hard cash.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. To Scale an App \u2013 with Quality Users<\/h3>\n\n\n\n<p>Advertisers benefit from offerwalls in numerous ways. Not only can they showcase their app inside an offerwall \u2013 they can enhance the visibility of their app in this wall of offers.&nbsp;<\/p>\n\n\n\n<p>Users who opt into offerwalls are typically users who want to progress in the game, meaning that gaming advertisers can count on offerwalls delivering them high-quality users with high <a href=\"https:\/\/adjoe.io\/glossary\/app-retention-rate\/\">retention rates<\/a>. Session durations for these gamers are longer because of offerwall ads because when users need coins, they can retrieve them from offerwall tasks and get back to playing.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Do You Monetize with an Offerwall?<\/h2>\n\n\n\n<p>Offerwalls mainly monetize with a cost per action (CPA) or CPE (cost per engagement) model.&nbsp;&nbsp;<\/p>\n\n\n\n<p>These models also benefit advertisers: If an advertiser knows its users well and can predict which completed level or action may convert their user into a loyal one, then they can focus some of their UA budgets to pay only for users who will complete the given level\/action.<\/p>\n\n\n\n<p>If publishers want to efficiently monetize their app with an offerwall, they can optimize where the offerwall appears in their app. Homepages are, of course, the best places for an ad placement. These placements increase overall player engagement and users because this is where the most traffic is.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/adjoe.io\/app\/uploads\/2024\/01\/offerwall-placements-1024x676.jpg\" alt=\"mockup of phone screen showing a visible offerwall placement in the home page of an app\" class=\"wp-image-64576\" width=\"910\" srcset=\"https:\/\/adjoe.io\/wp-content\/uploads\/2024\/01\/offerwall-placements-1024x676.jpg 1024w, https:\/\/adjoe.io\/wp-content\/uploads\/2024\/01\/offerwall-placements-300x198.jpg 300w, https:\/\/adjoe.io\/wp-content\/uploads\/2024\/01\/offerwall-placements-768x507.jpg 768w, https:\/\/adjoe.io\/wp-content\/uploads\/2024\/01\/offerwall-placements-1536x1014.jpg 1536w, https:\/\/adjoe.io\/wp-content\/uploads\/2024\/01\/offerwall-placements-2048x1352.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Having said that, offerwalls aren\u2019t a foolproof monetization solution for a number of reasons<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Users tend to find offerwall campaigns less relevant and personalized, meaning it is sometimes difficult to retain these users.<\/li>\n\n\n\n<li>Each offer has limited space for creatives, which discourages users from being able to find out more about the advertised app \u2013 without first heading to an app store. This decreases conversion rate and restricts publishers from maximizing revenues for their ad space.<\/li>\n\n\n\n<li>Users are often overwhelmed by the volume of offerwall tasks. This can result in <a href=\"https:\/\/adjoe.io\/blog\/user-churn-why-users-are-ghosting-you\/\" target=\"_blank\" rel=\"noreferrer noopener\">users churning<\/a> before completing an offer.<\/li>\n\n\n\n<li>Offerwalls allow all kinds of apps to advertise in them. Users may therefore associate an app with spammy or low-quality offers, leading to a loss of trust and brand safety.<\/li>\n<\/ul>\n\n\n\n<p>There are, however, other <a href=\"https:\/\/adjoe.io\/blog\/the-state-of-rewarded-ads-leverage-them-or-leave-them\/\" target=\"_blank\" rel=\"noreferrer noopener\">rewarded ad units<\/a> out there that have been designed to counter these shortcomings.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Advertisers benefit from offerwalls in that they deliver installs \u2013 however, they should still monitor post-install metrics to see whether the installs won have resulted in quality audiences.&nbsp;<\/p>\n\n\n\n<p>Publishers who have an in-app economy and want to integrate an offerwall ad unit should make sure they\u2019re showing offerwalls in a nondisruptive but visible way to users that won\u2019t be alienated by them \u2013 especially, nonpaying users, who the app won\u2019t otherwise be able to monetize easily.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1681207001782\"><strong class=\"schema-faq-question\">What Is an Offerwall?<\/strong> <p class=\"schema-faq-answer\">An offerwall is an in-app ad unit used to acquire new users and\/or monetize their apps. Offerwall ads show users multiple offers or tasks they can complete in exchange for receiving a reward and earning in-app currency.<br\/><br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1684739997985\"><strong class=\"schema-faq-question\">Why Do Publishers Integrate Offerwalls?<\/strong> <p class=\"schema-faq-answer\">The ultimate purpose of this rewarded ad unit is to extend session lengths \u2013 and therefore lift engagement \u2013 and ad revenue. This is why publishers often integrate offerwalls in their apps.<br\/><br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1684740031834\"><strong class=\"schema-faq-question\">How Do You Monetize with an Offerwall?<\/strong> <p class=\"schema-faq-answer\">Offerwalls mainly monetize with a cost per action (CPA) or CPE (cost per engagement) model.<\/p> <\/div> <\/div>\n","protected":false},"author":22,"featured_media":61771,"menu_order":0,"template":"","ppma_author":[54],"class_list":["post-60746","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Offerwall: Definition, Benefits, Role in Ad Mon | adjoe<\/title>\n<meta name=\"description\" content=\"What are offerwall ads? 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