{"id":53940,"date":"2023-09-15T14:02:48","date_gmt":"2023-09-15T14:02:48","guid":{"rendered":"https:\/\/adjoe.io\/?post_type=glossary&#038;p=53940"},"modified":"2023-10-25T07:34:40","modified_gmt":"2023-10-25T07:34:40","slug":"demand-side-platform-dsp","status":"publish","type":"glossary","link":"https:\/\/adjoe.io\/zh-tw\/glossary\/demand-side-platform-dsp\/","title":{"rendered":"Demand-Side Platform (DSP)"},"content":{"rendered":"\n<div class=\"glossary-description\">\n\t\t<div class=\"glossary-description__wrapper\">\n              <h1 class=\"glossary-description__title\">\n          What Is a Demand-Side Platform?\n        <\/h1>\n      \t\t\t<div class=\"glossary-description__icon\"><\/div>\n\t\t\t<div class=\"glossary-description__text\">\n\t\t\t\tA demand-side platform (DSP) in mobile advertising is a programmatic adtech platform that helps advertisers to buy ad inventory from a wide range of publishers. Mobile DSPs automate this process of buying ad space \u2013 and make it faster, more cost-effective, and efficient for advertisers to set up and manage campaigns.\n\t\t\t<\/div>\n\t\t<\/div>\n<\/div>\n\n\n\n<div class=\"glossary-takeaways\">\n\t<div class=\"container\">\n\t\t<div class=\"glossary-takeaways__wrapper\">\n\t\t\t<div class=\"glossary-takeaways__title\">\n\t\t\t\tKey Takeaways\n\t\t\t<\/div>\n\t\t\t<div class=\"glossary-takeaways__text\">\n\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">DSPs automate the process of buying ad space for advertisers\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">DSPs give access to multiple sources in one place and one dashboard, with which advertisers can plan and track campaigns across multiples sources<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With DSPs, UA managers reduce the time and energy they spend on manually working with and contacting hundreds of publishers<\/span><\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Does a DSP Work<\/strong><strong>?<\/strong><\/h2>\n\n\n\n<p>Advertisers working with a demand-side platform upload their ad creatives and set up targeting and a budget for their campaigns. These ad creatives might be for ad formats such as playable, native, banner, or video ads, for example.&nbsp;<\/p>\n\n\n\n<p>Publishers make their ad inventory available to advertisers on a DSP via <a href=\"https:\/\/adjoe.io\/glossary\/what-is-an-ad-exchange\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad exchanges<\/a> and supply-side platforms. These platforms offer an <a href=\"https:\/\/adjoe.io\/glossary\/ad-impressions\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad impression<\/a> to the DSP, which then searches through its list of publishers for a suitable fit for the ad and its targeting and bids on that ad space.<\/p>\n\n\n\n<p>After advertisers compete with each other for the space, the DSP sends the winning ad with a bid price to an ad exchange or an SSP. If an ad exchange and\/or mediation platform decides that the ad from this DSP is the best option for a specific ad request, a mobile end user will then see the winning ad shown in the publisher\u2019s app. This entire process happens in real time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/adjoe.io\/app\/uploads\/2023\/09\/How-does-a-DSP-work-1024x569.jpg\" alt=\"diagram showing how DSPs work in six steps\" class=\"wp-image-56446\" width=\"910\" srcset=\"https:\/\/adjoe.io\/wp-content\/uploads\/2023\/09\/How-does-a-DSP-work-1024x569.jpg 1024w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/09\/How-does-a-DSP-work-300x167.jpg 300w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/09\/How-does-a-DSP-work-768x427.jpg 768w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/09\/How-does-a-DSP-work-1536x853.jpg 1536w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/09\/How-does-a-DSP-work-2048x1138.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What Are the Differences between an SSP and DSP?<\/h2>\n\n\n\n<p>The greatest difference between an <a href=\"https:\/\/adjoe.io\/glossary\/\" target=\"_blank\" rel=\"noreferrer noopener\">SSP<\/a> and DSP is that they come into play at different stages of the programmatic process. Both are just as important as the other and would not work without the other component connected.<\/p>\n\n\n\n<p>Unlike a demand-side platform that allows advertisers to buy ad inventory, a supply-side platform is used by publishers to connect their inventory to ad exchanges and sell it to advertisers at defined costs.&nbsp;<\/p>\n\n\n\n<p>A DSP must plug into an SSP (usually through an ad exchange) in order to enable an advertiser to bid on a publisher\u2019s inventory.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Are DSPs Important?<\/strong><\/h2>\n\n\n\n<p>Advertisers enjoy multiple benefits when they work with a demand-side platform. These include the following.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Greater Reach and Scalability<\/h3>\n\n\n\n<p>With DSPs, advertisers can reach a wide range of publishers and ad inventory simultaneously from one single solution. This would otherwise be impossible. Not only does this bring advertisers greater reach, those that consider brand safety their top priority can carefully select where they want their ads to be served to maintain a positive brand image among their users.&nbsp;<\/p>\n\n\n\n<p>With DSP targeting functionalities and audience insights, advertisers can make steps to ensure they are buying quality at scale across the globe and increase their ROI and <a href=\"https:\/\/adjoe.io\/blog\/intro-to-ua-kpis\/\" target=\"_blank\" rel=\"noreferrer noopener\">user acquisition KPIs<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Greater Efficiency&nbsp;<\/h3>\n\n\n\n<p>Demand-side platforms ensure UA managers can reduce the time and energy they spend on manually working with and contacting hundreds of publishers to advertise their app. It would be rare to find an advertiser these days still doing this. Instead, with DSPs, these teams can set up campaigns quickly and manage them across multiple inventories. What the mobile DSP does is analyzes the ad impression on offer, takes budget into account \u2013 all in real time.&nbsp;<\/p>\n\n\n\n<p>This automation therefore not only delivers time savings, which can be shifted toward activities with high impact \u2013 such as segmenting users more effectively.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Campaign Management in Real Time<\/h3>\n\n\n\n<p>Another reason for advertisers to use mobile DSPs is they ensure campaign performance can be managed and monitored in real time \u2013 through a dashboard. A DSP can capture data about users that advertisers can leverage to optimize targeting and ad creatives \u2013 for example.&nbsp;<\/p>\n\n\n\n<p>This means that advertisers can act quickly to optimize or pause their campaigns based on their performance while they\u2019re running instead of waiting for them to end. This saves them money in the long run.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/adjoe.io\/app\/uploads\/2023\/10\/example-of-DSP-benefits-1024x720.jpg\" alt=\"mockup of DSP dashboard showing how campaigns can easily be optimized as campaigns are still running\" class=\"wp-image-59036\" width=\"910\" srcset=\"https:\/\/adjoe.io\/wp-content\/uploads\/2023\/10\/example-of-DSP-benefits-1024x720.jpg 1024w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/10\/example-of-DSP-benefits-300x211.jpg 300w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/10\/example-of-DSP-benefits-768x540.jpg 768w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/10\/example-of-DSP-benefits-1536x1080.jpg 1536w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/10\/example-of-DSP-benefits-2048x1440.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Demand-side platforms empower app advertisers to manage and monitor their ad campaigns efficiently \u2013 in real time. This means that they can carry out optimizations without spending unnecessary budget or maximizing the success of these campaigns.&nbsp;<\/p>\n\n\n\n<p>Advertisers can achieve greater reach, user quality and impact to grow their app with more efficient ad campaigns, allowing user acquisition teams to focus on other important tasks in their everyday work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">FAQs<\/h3>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1681207001782\"><strong class=\"schema-faq-question\">What Is a Demand-Side Platform?<\/strong> <p class=\"schema-faq-answer\">A DSP helps advertisers buy ad inventory from a wide range of publishers. DSPs automate this process of buying ad space \u2013 and make it faster, more cost-effective, and efficient for advertisers to set up and manage campaigns.<br\/><br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1684739997985\"><strong class=\"schema-faq-question\">How Does a Demand-Side Platform Work?<\/strong> <p class=\"schema-faq-answer\">Publishers make their ad inventory available to advertisers on a DSP via ad exchanges and supply-side platforms. These platforms offer ad space to the DSP, which then searches through its list of publishers for a suitable fit for the ad and its targeting and bids on that impression. After advertisers compete with each other for the space, the DSP sends the winning ad with a bid price to an ad exchange or an SSP.<br\/><br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1684740031834\"><strong class=\"schema-faq-question\">What Are the Benefits of a DSP?<\/strong> <p class=\"schema-faq-answer\">Advertisers working with a DSP enjoy greater efficiency, quality, and scalability with their campaign management. They also win greater reach and user quality for their app, as they\u2019re able to select multiple publishers to work with at once \u2013 and, more importantly, the right publishers to work with.<br\/><br\/><\/p> <\/div> <\/div>\n","protected":false},"author":25,"featured_media":56444,"menu_order":0,"template":"","ppma_author":[46],"class_list":["post-53940","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Demand-Side Platform: What Is a DSP in Adtech? | adjoe<\/title>\n<meta name=\"description\" content=\"Find out the characteristics of a demand-side platform in mobile advertising. 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