{"id":53500,"date":"2023-08-07T16:20:51","date_gmt":"2023-08-07T16:20:51","guid":{"rendered":"https:\/\/adjoe.io\/?post_type=glossary&#038;p=53500"},"modified":"2023-10-25T07:36:30","modified_gmt":"2023-10-25T07:36:30","slug":"puzzle-games-mobile","status":"publish","type":"glossary","link":"https:\/\/adjoe.io\/zh-tw\/glossary\/puzzle-games-mobile\/","title":{"rendered":"Puzzle Games"},"content":{"rendered":"\n<div class=\"glossary-description\">\n\t\t<div class=\"glossary-description__wrapper\">\n              <h1 class=\"glossary-description__title\">\n          What Are Puzzle Games?\n        <\/h1>\n      \t\t\t<div class=\"glossary-description__icon\"><\/div>\n\t\t\t<div class=\"glossary-description__text\">\n\t\t\t\tPuzzle games are a genre of mobile games that encourage players to test and improve their problem-solving skills. <br><br>There are various subgenres of mobile puzzle games \u2013 the most popular include match-3, word, brain, and board games. The mobile gaming genre attracts over 12 billion downloads every year and is expected to bring in over 19 billion downloads by 2027.\n\t\t\t<\/div>\n\t\t<\/div>\n<\/div>\n\n\n\n<div class=\"glossary-takeaways\">\n\t<div class=\"container\">\n\t\t<div class=\"glossary-takeaways__wrapper\">\n\t\t\t<div class=\"glossary-takeaways__title\">\n\t\t\t\tKey Takeaways\n\t\t\t<\/div>\n\t\t\t<div class=\"glossary-takeaways__text\">\n\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Women tend to engage for longer on a daily basis with puzzle games<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The bulk of revenue from these games comes from in-app purchases<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In-app advertising for puzzle games will grow by 60+% by 2027<\/span><\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Who Typically Plays Mobile Puzzle Games?<\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Who is the typical puzzle gamer? As you can imagine, they\u2019re quite different to your classic RPG gamer. According to the <a href=\"https:\/\/adjoe.io\/mobile-games-index\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mobile Games Index 2023<\/a>, those over 50 years old spend the most time per day in mobile puzzle games \u2013 17.6 minutes. This age group is closely followed by those in their 30s and 40s, who play an average of 16.7 minutes per day.<\/p>\n\n\n\n<p>Women tend to dedicate more time to playing these games than men \u2013 at 17.6 minutes compared with 16.1 minutes, respectively. The region with the most committed gamers in this genre, according to the Index, is Africa, where the average daily app usage for these games is at 17.7 minutes, with Asia ranked second-highest, and Europe ranked third-highest.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/adjoe.io\/app\/uploads\/2023\/08\/puzzle-game-demographics-1024x530.jpg\" alt=\"hands holding a phone with icons showing demographic data for puzzle games\" class=\"wp-image-53507\" width=\"910\" srcset=\"https:\/\/adjoe.io\/wp-content\/uploads\/2023\/08\/puzzle-game-demographics-1024x530.jpg 1024w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/08\/puzzle-game-demographics-300x155.jpg 300w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/08\/puzzle-game-demographics-768x397.jpg 768w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/08\/puzzle-game-demographics-1536x795.jpg 1536w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/08\/puzzle-game-demographics-2048x1059.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Which Are the Top Puzzle Games?<\/h2>\n\n\n\n<p>As it stands, the top games this year for Android devices based on time spent in the game are as follows:<br><br>1. <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.bigfishgames.mergetalesgoog\" target=\"_blank\" rel=\"noreferrer noopener\">EverMerge: Merge 3 Puzzle<\/a> \u2013 Big Fish Games<\/p>\n\n\n\n<p>2. <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.dreamgames.royalmatch\" target=\"_blank\" rel=\"noreferrer noopener\">Royal Match<\/a> \u2013 Dream Games, Ltd.<\/p>\n\n\n\n<p>3. <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.playrix.fishdomdd.gplay\" target=\"_blank\" rel=\"noreferrer noopener\">Fishdom<\/a> \u2013 Playrix<\/p>\n\n\n\n<p>4. <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.inspiredsquare.jupiter\" target=\"_blank\" rel=\"noreferrer noopener\">2248 &#8211; Number Puzzle Game<\/a> \u2013 Inspired Square FZE<\/p>\n\n\n\n<p>5. <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=net.peakgames.toonblast\" target=\"_blank\" rel=\"noreferrer noopener\">Toon Blast<\/a> \u2013 Peak<\/p>\n\n\n\n<p>6. <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.gimica.mixblox\" target=\"_blank\" rel=\"noreferrer noopener\">Mix Blox<\/a> \u2013 Gimica GmbH<\/p>\n\n\n\n<p>7. <a href=\"https:\/\/play.google.com\/store\/search?q=woodoku&amp;c=apps\" target=\"_blank\" rel=\"noreferrer noopener\">Woodoku &#8211; Block Puzzle Games<\/a> \u2013 Tripledot Studios Limited<\/p>\n\n\n\n<p>8. <a href=\"https:\/\/play.google.com\/store\/search?q=magic+jigsaw+puzzle&amp;c=apps\" target=\"_blank\" rel=\"noreferrer noopener\">Magic Jigsaw Puzzles<\/a> &#8211; Game HD \u2013 ZiMAD<\/p>\n\n\n\n<p>9.<a href=\"https:\/\/play.google.com\/store\/search?q=gemdoku+wood+block+puzzle&amp;c=apps\" target=\"_blank\" rel=\"noreferrer noopener\"> Gemdoku: Wood Block Puzzle<\/a> \u2013 Unico Studio<\/p>\n\n\n\n<p>10. <a href=\"https:\/\/play.google.com\/store\/search?q=X2%20Blocks%3A%202048%20Number%20Games&amp;c=apps\" target=\"_blank\" rel=\"noreferrer noopener\">X2 Blocks: 2048 Number Games<\/a> \u2013 Inspired Square FZE<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Do You Monetize Puzzle Games?<\/h2>\n\n\n\n<p>By knowing who their target audience is, puzzle game developers will be able to understand how to market the game successfully and improve their <a href=\"https:\/\/adjoe.io\/blog\/app-monetization-trends-adjoe\/\">monetization strategy<\/a>.\u00a0<\/p>\n\n\n\n<p>As it stands, the bulk of revenue generated by this genre globally comes from <a href=\"https:\/\/adjoe.io\/glossary\/in-app-purchases\/\">in-app purchases<\/a> (IAPs); however, by 2027, the gap in revenue generated by IAPs and in-app advertising closes up significantly. In fact, growth for in-app ads for mobile puzzle games is set to grow by 62 percent in four years; IAPs are set to grow by 26 percent in comparison.<\/p>\n\n\n\n<p>Going by these numbers, it\u2019s clear that this genre will benefit from a blended approach to monetization between now and the end of the decade.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/adjoe.io\/app\/uploads\/2023\/08\/how-do-puzzle-games-monetize-users-1024x707.jpg\" alt=\"bar charts showing hybrid monetization revenue for puzzle games\" class=\"wp-image-53512\" width=\"910\" srcset=\"https:\/\/adjoe.io\/wp-content\/uploads\/2023\/08\/how-do-puzzle-games-monetize-users-1024x707.jpg 1024w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/08\/how-do-puzzle-games-monetize-users-300x207.jpg 300w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/08\/how-do-puzzle-games-monetize-users-768x530.jpg 768w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/08\/how-do-puzzle-games-monetize-users-1536x1060.jpg 1536w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/08\/how-do-puzzle-games-monetize-users-2048x1414.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Mobile puzzle games attract audiences from around the world \u2013 and as data suggests, the most committed audiences are women and those over 50s. This demographic tends to dedicate more than 17 minutes to daily gameplay.&nbsp;<\/p>\n\n\n\n<p>While this genre has predominantly looked to IAPs as a source for monetization up until now, industry forecasts have shown that in-app ads will gain more traction as a revenue stream and should therefore be looked at more closely by puzzle game developers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">FAQs<\/h3>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1681207001782\"><strong class=\"schema-faq-question\">What Are Puzzle Games?<\/strong> <p class=\"schema-faq-answer\">Mobile puzzle games encourage players to test and improve their problem-solving skills. There are various subgenres of puzzle games \u2013 the most popular include match-3, word, brain, and board games.<br\/><br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1684739997985\"><strong class=\"schema-faq-question\">Who Plays Puzzle Games?<\/strong> <p class=\"schema-faq-answer\">Those over 50 years old spend the most time per day in these games \u2013 17.6 minutes. Women tend to dedicate more time to playing puzzle games than men \u2013 at 17.6 minutes compared with 16.1 minutes, respectively. The region with the most committed gamers in this genre, according to the Index, is Africa, where the average daily app usage for these games is at 17.7 minutes.<br\/><br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1684740031834\"><strong class=\"schema-faq-question\">What Are the Top Puzzle Games?<\/strong> <p class=\"schema-faq-answer\">The top-three Android mobile games in this genre currently include EverMerge: Merge 3 Puzzle by Big Fish Games; Royal Match by Dream Games, Ltd; and Fishdom by Playrix.<br\/><br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1691424535308\"><strong class=\"schema-faq-question\">How Do You Monetize a Puzzle Game?<\/strong> <p class=\"schema-faq-answer\">The bulk of revenue generated by these games globally comes from in-app purchases. However, by 2027, the gap in revenue generated by IAPs and in-app advertising closes up significantly. Therefore, looking at the data, it\u2018s clear that hybrid monetization models will be key for this genre moving forward.<\/p> <\/div> <\/div>\n","protected":false},"author":29,"featured_media":53515,"menu_order":0,"template":"","ppma_author":[70],"class_list":["post-53500","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile Puzzle Games: Demograhics, Monetization | adjoe<\/title>\n<meta name=\"description\" content=\"What are mobile puzzle games? 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Discover the top puzzle games globally, who engages with them for longest & their main revenue streams here.","breadcrumb":{"@id":"https:\/\/adjoe.io\/zh-tw\/glossary\/puzzle-games-mobile\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/adjoe.io\/zh-tw\/glossary\/puzzle-games-mobile\/#faq-question-1681207001782"},{"@id":"https:\/\/adjoe.io\/zh-tw\/glossary\/puzzle-games-mobile\/#faq-question-1684739997985"},{"@id":"https:\/\/adjoe.io\/zh-tw\/glossary\/puzzle-games-mobile\/#faq-question-1684740031834"},{"@id":"https:\/\/adjoe.io\/zh-tw\/glossary\/puzzle-games-mobile\/#faq-question-1691424535308"}],"inLanguage":"zh","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adjoe.io\/zh-tw\/glossary\/puzzle-games-mobile\/"]}]},{"@type":"ImageObject","inLanguage":"zh","@id":"https:\/\/adjoe.io\/zh-tw\/glossary\/puzzle-games-mobile\/#primaryimage","url":"https:\/\/adjoe.io\/wp-content\/uploads\/2023\/08\/puzzle-games-glossary.jpg","contentUrl":"https:\/\/adjoe.io\/wp-content\/uploads\/2023\/08\/puzzle-games-glossary.jpg","width":2435,"height":1550,"caption":"a young woman looking down at her phone with puzzle game icon in the background"},{"@type":"BreadcrumbList","@id":"https:\/\/adjoe.io\/zh-tw\/glossary\/puzzle-games-mobile\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adjoe.io\/zh-tw\/"},{"@type":"ListItem","position":2,"name":"Glossaries","item":"https:\/\/adjoe.io\/zh-tw\/glossary\/"},{"@type":"ListItem","position":3,"name":"Puzzle Games"}]},{"@type":"WebSite","@id":"https:\/\/adjoe.io\/zh-tw\/#website","url":"https:\/\/adjoe.io\/zh-tw\/","name":"adjoe","description":"Advertising Technologies to Outperform","publisher":{"@id":"https:\/\/adjoe.io\/zh-tw\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adjoe.io\/zh-tw\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh"},{"@type":"Organization","@id":"https:\/\/adjoe.io\/zh-tw\/#organization","name":"adjoe","url":"https:\/\/adjoe.io\/zh-tw\/","logo":{"@type":"ImageObject","inLanguage":"zh","@id":"https:\/\/adjoe.io\/zh-tw\/#\/schema\/logo\/image\/","url":"https:\/\/adjoe.io\/app\/uploads\/2021\/10\/adjoe-logo-RGB-01-4.png","contentUrl":"https:\/\/adjoe.io\/app\/uploads\/2021\/10\/adjoe-logo-RGB-01-4.png","width":1184,"height":325,"caption":"adjoe"},"image":{"@id":"https:\/\/adjoe.io\/zh-tw\/#\/schema\/logo\/image\/"}},{"@type":"Question","@id":"https:\/\/adjoe.io\/zh-tw\/glossary\/puzzle-games-mobile\/#faq-question-1681207001782","position":1,"url":"https:\/\/adjoe.io\/zh-tw\/glossary\/puzzle-games-mobile\/#faq-question-1681207001782","name":"What Are Puzzle Games?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Mobile puzzle games encourage players to test and improve their problem-solving skills. There are various subgenres of puzzle games \u2013 the most popular include match-3, word, brain, and board games.<br\/><br\/>","inLanguage":"zh"},"inLanguage":"zh"},{"@type":"Question","@id":"https:\/\/adjoe.io\/zh-tw\/glossary\/puzzle-games-mobile\/#faq-question-1684739997985","position":2,"url":"https:\/\/adjoe.io\/zh-tw\/glossary\/puzzle-games-mobile\/#faq-question-1684739997985","name":"Who Plays Puzzle Games?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Those over 50 years old spend the most time per day in these games \u2013 17.6 minutes. Women tend to dedicate more time to playing puzzle games than men \u2013 at 17.6 minutes compared with 16.1 minutes, respectively. The region with the most committed gamers in this genre, according to the Index, is Africa, where the average daily app usage for these games is at 17.7 minutes.<br\/><br\/>","inLanguage":"zh"},"inLanguage":"zh"},{"@type":"Question","@id":"https:\/\/adjoe.io\/zh-tw\/glossary\/puzzle-games-mobile\/#faq-question-1684740031834","position":3,"url":"https:\/\/adjoe.io\/zh-tw\/glossary\/puzzle-games-mobile\/#faq-question-1684740031834","name":"What Are the Top Puzzle Games?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The top-three Android mobile games in this genre currently include EverMerge: Merge 3 Puzzle by Big Fish Games; Royal Match by Dream Games, Ltd; and Fishdom by Playrix.<br\/><br\/>","inLanguage":"zh"},"inLanguage":"zh"},{"@type":"Question","@id":"https:\/\/adjoe.io\/zh-tw\/glossary\/puzzle-games-mobile\/#faq-question-1691424535308","position":4,"url":"https:\/\/adjoe.io\/zh-tw\/glossary\/puzzle-games-mobile\/#faq-question-1691424535308","name":"How Do You Monetize a Puzzle Game?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The bulk of revenue generated by these games globally comes from in-app purchases. However, by 2027, the gap in revenue generated by IAPs and in-app advertising closes up significantly. Therefore, looking at the data, it\u2018s clear that hybrid monetization models will be key for this genre moving forward.","inLanguage":"zh"},"inLanguage":"zh"}]}},"_links":{"self":[{"href":"https:\/\/adjoe.io\/zh-tw\/wp-json\/wp\/v2\/glossary\/53500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adjoe.io\/zh-tw\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/adjoe.io\/zh-tw\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/adjoe.io\/zh-tw\/wp-json\/wp\/v2\/users\/29"}],"version-history":[{"count":0,"href":"https:\/\/adjoe.io\/zh-tw\/wp-json\/wp\/v2\/glossary\/53500\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adjoe.io\/zh-tw\/wp-json\/wp\/v2\/media\/53515"}],"wp:attachment":[{"href":"https:\/\/adjoe.io\/zh-tw\/wp-json\/wp\/v2\/media?parent=53500"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/adjoe.io\/zh-tw\/wp-json\/wp\/v2\/ppma_author?post=53500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}