{"id":16808,"date":"2025-01-31T12:56:48","date_gmt":"2025-01-31T12:56:48","guid":{"rendered":"https:\/\/adjoe.io\/?post_type=glossary&#038;p=16808"},"modified":"2025-06-20T17:13:27","modified_gmt":"2025-06-20T17:13:27","slug":"mobile-ad-networks","status":"publish","type":"glossary","link":"https:\/\/adjoe.io\/zh-tw\/glossary\/mobile-ad-networks\/","title":{"rendered":"Ad Networks"},"content":{"rendered":"\n<div class=\"glossary-description\">\n\t\t<div class=\"glossary-description__wrapper\">\n              <h1 class=\"glossary-description__title\">\n          What Are Mobile Ad Networks?\n        <\/h1>\n      \t\t\t<div class=\"glossary-description__icon\"><\/div>\n\t\t\t<div class=\"glossary-description__text\">\n\t\t\t\tMobile ad networks provide available ad space in publisher\u2019s apps for advertisers to bid on. These networks aggregate ad inventories from supply sources and match them with demand sources \u2013 advertisers \u2013 looking to purchase ad inventory. <br><br>Ad networks are additionally a tool for advertisers to acquire new users and publishers to monetize their traffic through ad revenue. \n\t\t\t<\/div>\n\t\t<\/div>\n<\/div>\n\n\n\n<div class=\"glossary-takeaways\">\n\t<div class=\"container\">\n\t\t<div class=\"glossary-takeaways__wrapper\">\n\t\t\t<div class=\"glossary-takeaways__title\">\n\t\t\t\tKey Takeaways\n\t\t\t<\/div>\n\t\t\t<div class=\"glossary-takeaways__text\">\n\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile Ad Networks <strong>connect advertisers and publishers<\/strong> to simplify the purchase of ad inventory across diverse networks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Companies use <strong>multiple ad networks<\/strong> to reach a broad range of users<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using various ad networks means a <strong>diversified ad mix<\/strong> for maximizing revenue<\/span><\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Do Mobile Ad Networks Work?<\/strong><\/h2>\n\n\n\n<p>A publisher informs an ad network that ad inventory is available and shares its requirements to fill the ad space.&nbsp;<\/p>\n\n\n\n<p>These requirements could be a floor price (or minimum acceptable bid) for the space and the type of ad space available \u2013 whether it\u2019s a video, <a href=\"https:\/\/adjoe.io\/glossary\/mobile-banner-ads\/\">banner<\/a>, playable ad, or other.&nbsp;<\/p>\n\n\n\n<p>Mobile ad networks help an advertiser grow its app\u2019s user base. When an ad network is notified that ad space is available, advertisers compete to win the space. Ad networks consider multiple factors, such as the price an advertiser can pay and a potential match between the ad and the ad space to decide which advertiser will win the placement and serve its ad to users.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"615\" src=\"https:\/\/adjoe.io\/app\/uploads\/2023\/09\/glossary_ad-network-02-1024x615.png\" alt=\"Mobile ad network - how does it work? diagram showing how ad networks work from advertiser to serving ads\" class=\"wp-image-96047\" style=\"width:910px\" srcset=\"https:\/\/adjoe.io\/wp-content\/uploads\/2023\/09\/glossary_ad-network-02-1024x615.png 1024w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/09\/glossary_ad-network-02-300x180.png 300w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/09\/glossary_ad-network-02-768x462.png 768w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/09\/glossary_ad-network-02-1536x923.png 1536w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/09\/glossary_ad-network-02.png 1875w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Advertising networks can offer various targeting capabilities (some more niche than others) and support a variety of different ad formats, including banner ads, native ads, and <a href=\"https:\/\/adjoe.io\/solutions\/advertise-your-app\/display-ads\/\">video ads<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Are Ad Networks Important?<\/h2>\n\n\n\n<p>Advertising networks act as an intermediary that handles the technical integrations and commercial aspects of buying and selling mobile ad placements.&nbsp;<\/p>\n\n\n\n<p>A key benefit from both an advertiser and publisher perspective is that both parties save time and money through working with mobile ad networks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Benefits of Ad Networks for Publishers<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>help publishers secure buyers for ad space&nbsp;<\/li>\n\n\n\n<li>give access to quality and well-targeted ads that advertisers want to pay premium prices for<\/li>\n\n\n\n<li>unlock additional ad inventory to ensure a <a href=\"https:\/\/adjoe.io\/glossary\/ad-fill-rate\/\">high fill rate<\/a>&nbsp;<\/li>\n\n\n\n<li>diversify their ad mix and maximize revenue quickly<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Benefits of Ad Networks for Advertisers<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>provide an opportunity for advertisers to reach users&nbsp;<\/li>\n\n\n\n<li>help advertisers find inventory that fits their audience and budget<\/li>\n\n\n\n<li>help optimize advertisers\u2019 reach, campaign placement, user engagement, and installs by serving their ads to their target demographic<\/li>\n\n\n\n<li>simplify buying \u2013 advertisers can purchase ad inventory from multiple publishers through a single interface, making the process more efficient<\/li>\n\n\n\n<li>connect advertisers to supply directly (usually though a direct integration with publishers)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What Is the Difference between Ad Network and DSP?<\/h2>\n\n\n\n<p>The key differences between an ad network and <a href=\"https:\/\/adjoe.io\/glossary\/demand-side-platform-dsp\/\" target=\"_blank\" rel=\"noreferrer noopener\">DSP<\/a> are as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An ad network aggregates ad inventory from various publishers with whom it works directly via an SDK integration and contract. The ad network then directly sells this inventory to advertisers.&nbsp;<\/li>\n\n\n\n<li>DSPs on the other hand can only connect with publishers through an <a href=\"https:\/\/adjoe.io\/glossary\/what-is-an-ad-exchange\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad exchange<\/a>.&nbsp;<\/li>\n\n\n\n<li>An ad network has control over how ads are served and rendered through the SDK integration; intermediaries serve ads on behalf of a DSP.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/adjoe.io\/app\/uploads\/2023\/09\/glossary_ad-network-03-1024x680.png\" alt=\"Mobile ad network definition, glossary - list of differences between an ad network and DSP\" class=\"wp-image-96053\" style=\"width:910px\" srcset=\"https:\/\/adjoe.io\/wp-content\/uploads\/2023\/09\/glossary_ad-network-03-1024x680.png 1024w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/09\/glossary_ad-network-03-300x199.png 300w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/09\/glossary_ad-network-03-768x510.png 768w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/09\/glossary_ad-network-03-1536x1021.png 1536w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/09\/glossary_ad-network-03.png 1875w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How Do You Choose the Best Ad Network?<\/h2>\n\n\n\n<p>Before selecting the ideal advertising networks to work with, advertisers and publishers should consider various factors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The ad network\u2019s reach \u2013 especially within a particular vertical<\/li>\n\n\n\n<li>If an ad network offers machine learning optimizations for better targeting \u2013 this affects how the ad network can match ads to target audiences<\/li>\n\n\n\n<li>The ad formats offered \u2013 from display, <a href=\"https:\/\/adjoe.io\/glossary\/what-are-playable-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">playables<\/a>, <a href=\"https:\/\/adjoe.io\/glossary\/mobile-interstitial-ad\/\">interstitials<\/a>, or banner ads<\/li>\n<\/ul>\n\n\n\n<p>Another way to choose the best mobile ad network is to find indices online, which rank the best mobile ad networks out there, based on various factors, such as best ad networks for Android or iOS, highest-retention ad networks, and best ad networks for vertical and region.<\/p>\n\n\n\n<p>Here\u2019s a list of the ad network rankings developers should take a look at:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.appsflyer.com\/resources\/reports\/performance-index\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Appsflyer Index<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.singular.net\/blog\/singular-roi-index-2024\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Singular ROI Index<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.businessofapps.com\/ads\/mobile-ad-network\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Business of Apps Top Mobile Ad Networks<\/a><\/li>\n<\/ul>\n\n\n\n<p>Finding a suitable mobile ad network usually means running a test with various ad networks to see which networks tick the most boxes and deliver the best performance metrics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Being able to identify a suitable <strong>mobile ad network<\/strong> based on the criteria listed above, app developers will be able to reach a wider, ideally, higher-quality \u2013 range of users for their apps or generate greater revenue with their available ad space.&nbsp;<\/p>\n\n\n\n<p>With the growing popularity of <a href=\"https:\/\/adjoe.io\/blog\/programmatic-advertising-kpis\/\" target=\"_blank\" rel=\"noreferrer noopener\">programmatic advertising<\/a>, it remains to be seen whether the technologies ad networks offer can offer app developers solutions to advertise or <a href=\"https:\/\/adjoe.io\/solutions\/monetize-your-app\/playtime\/\" target=\"_blank\" rel=\"noreferrer noopener\">monetize their apps<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQs<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1648536448546\"><strong class=\"schema-faq-question\">What Are Mobile Ad Networks?<\/strong> <p class=\"schema-faq-answer\"><br\/>Mobile advertising networks aggregate ad space supply from publishers and developers and match it with advertiser demand.<br\/><br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1648575513393\"><strong class=\"schema-faq-question\">Why Are Mobile Ad Networks Important?<\/strong> <p class=\"schema-faq-answer\"><br\/>Working with a mobile ad network saves you time and money as both an advertiser and publisher. For instance, ad networks mean that publishers don\u2019t have to negotiate with each advertiser when it comes to their ad spaces. <br\/><br\/>Not only that, ad networks ensure that technical and commercial matters are taken care of, such as enabling integrations for the supply side, as well as transactions between parties.<br\/><br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1648575646761\"><strong class=\"schema-faq-question\">What\u2019s the Difference between Ad Network and DSP?<\/strong> <p class=\"schema-faq-answer\"><br\/>The most significant difference between these two, is that the ad network holds the ads for the publisher and sells them directly to the advertisers. A DSP can only connect with publishers indirectly through an ad exchange.<br\/>An ad network also controls how it renders and serves ads thanks to <a href=\"https:\/\/docs.adjoe.io\/rewarded-solutions\" target=\"_blank\" rel=\"noreferrer noopener\">SDK integrations<\/a>. A DSP uses intermediaries to serve ads inside an app.<br\/><br\/><\/p> <\/div> <\/div>\n","protected":false},"author":11,"featured_media":56648,"menu_order":0,"template":"","ppma_author":[45],"class_list":["post-16808","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile Ad Network 101: Definition, How it Works, Benefits &amp; More | adjoe<\/title>\n<meta name=\"description\" content=\"Discover what mobile ad networks are, why they\u2019re important &amp; how to pick the right mobile ad network. 2025 latest glossary for mobile ad network.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adjoe.io\/zh-tw\/glossary\/mobile-ad-networks\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" 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Are Mobile Ad Networks?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"<br\/>Mobile advertising networks aggregate ad space supply from publishers and developers and match it with advertiser demand.<br\/><br\/>","inLanguage":"zh"},"inLanguage":"zh"},{"@type":"Question","@id":"https:\/\/adjoe.io\/zh-tw\/glossary\/mobile-ad-networks\/#faq-question-1648575513393","position":2,"url":"https:\/\/adjoe.io\/zh-tw\/glossary\/mobile-ad-networks\/#faq-question-1648575513393","name":"Why Are Mobile Ad Networks Important?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"<br\/>Working with a mobile ad network saves you time and money as both an advertiser and publisher. For instance, ad networks mean that publishers don\u2019t have to negotiate with each advertiser when it comes to their ad spaces. <br\/><br\/>Not only that, ad networks ensure that technical and commercial matters are taken care of, such as enabling integrations for the supply side, as well as transactions between parties.<br\/><br\/>","inLanguage":"zh"},"inLanguage":"zh"},{"@type":"Question","@id":"https:\/\/adjoe.io\/zh-tw\/glossary\/mobile-ad-networks\/#faq-question-1648575646761","position":3,"url":"https:\/\/adjoe.io\/zh-tw\/glossary\/mobile-ad-networks\/#faq-question-1648575646761","name":"What\u2019s the Difference between Ad Network and DSP?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"<br\/>The most significant difference between these two, is that the ad network holds the ads for the publisher and sells them directly to the advertisers. A DSP can only connect with publishers indirectly through an ad exchange.<br\/>An ad network also controls how it renders and serves ads thanks to <a href=\"https:\/\/docs.adjoe.io\/rewarded-solutions\" target=\"_blank\" rel=\"noreferrer noopener\">SDK integrations<\/a>. 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