{"id":15215,"date":"2025-09-24T14:03:35","date_gmt":"2025-09-24T14:03:35","guid":{"rendered":"https:\/\/adjoe.io\/?post_type=glossary&#038;p=15215"},"modified":"2025-10-23T13:16:04","modified_gmt":"2025-10-23T13:16:04","slug":"monthly-active-users-mau","status":"publish","type":"glossary","link":"https:\/\/adjoe.io\/zh-tw\/glossary\/monthly-active-users-mau\/","title":{"rendered":"Monthly Active Users (MAU)"},"content":{"rendered":"\n<div class=\"glossary-description\">\n\t\t<div class=\"glossary-description__wrapper\">\n              <h1 class=\"glossary-description__title\">\n          What are Monthly Active Users (MAU)?\n        <\/h1>\n      \t\t\t<div class=\"glossary-description__icon\"><\/div>\n\t\t\t<div class=\"glossary-description__text\">\n\t\t\t\tMonthly active users (MAU) is a metric that shows how many users are active in their app over a 30-day period. <br> <br> Monthly active users help track an app\u2019s popularity over time, app stickiness, and if a mobile app is successfully acquiring long-term engaged users. <br> <br> It is easy to calculate monthly active users (MAU) when you define which action you&#8217;d like users to complete in order to consider them an active user. <br> <br> These might include opening the app, making an in-app purchase, or in-app events such as creating a profile.\n\t\t\t<\/div>\n\t\t<\/div>\n<\/div>\n\n\n\n<div class=\"glossary-takeaways\">\n\t<div class=\"container\">\n\t\t<div class=\"glossary-takeaways__wrapper\">\n\t\t\t<div class=\"glossary-takeaways__title\">\n\t\t\t\tKey Takeaways\n\t\t\t<\/div>\n\t\t\t<div class=\"glossary-takeaways__text\">\n\t\t\t\t<ul>\n<li aria-level=\"1\"><strong>Monthly Active Users<\/strong> <strong>definition<\/strong>:<\/li>\n<\/ul>\n<p>Monthly Active Users (MAU) is a key metric that track the <strong>number of unique users engaging with the app<\/strong> at least once within a month. It measures user engagement and growth over time.<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Why is monthly active users MAU metric important? <\/strong><\/li>\n<\/ul>\n<p>MAU tracks app user retention and churn rate. <span>Each user is counted only once, even if they are active \/ engaging several times during a month.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Month Active Users Formula:<\/strong><\/li>\n<\/ul>\n<p data-start=\"121\" data-end=\"223\">Calculating MAU = Total number of unique users who interacted with your app at least once during the past 30 days.<\/p>\n<p>&nbsp;<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Are Monthly Active Users Important?<\/strong><\/h2>\n\n\n\n<p>Knowing monthly active users is important for understanding how an app\u2019s user base has changed month over month.&nbsp;<\/p>\n\n\n\n<p>Apps that want to sustainably grow their user base should make sure their marketing efforts result in a steady MAU growth rate. This steady growth can determine an app\u2019s stickiness.<\/p>\n\n\n\n<p>The MAU metric in combination with various other KPIs can be used as a guide to improve an app\u2019s performance over time. For example, it can tell app developers that they need to reevaluate their marketing strategy, pricing, or app design.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Monthly Active User KPI with ARPDAU <\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"708\" src=\"https:\/\/adjoe.io\/app\/uploads\/2023\/09\/how-MAU-influences-DAU-1024x708.png\" alt=\"How Monthly Active Users affect ARPDAU? How to increase monthly active users? Monthly active users definition. What are monthly active users? \" class=\"wp-image-85041\" style=\"width:710px\" srcset=\"https:\/\/adjoe.io\/wp-content\/uploads\/2023\/09\/how-MAU-influences-DAU-1024x708.png 1024w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/09\/how-MAU-influences-DAU-300x207.png 300w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/09\/how-MAU-influences-DAU-768x531.png 768w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/09\/how-MAU-influences-DAU-1536x1062.png 1536w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/09\/how-MAU-influences-DAU.png 1875w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why Should you Monitor Monthly Active Users?<\/h2>\n\n\n\n<p>Monitoring monthly active users will provide app developers with the bigger picture of their app\u2019s health if they couple it up with other metrics, such as <a href=\"https:\/\/adjoe.io\/glossary\/what-is-arpdau\/\" target=\"_blank\" rel=\"noreferrer noopener\">ARPDAU<\/a>. But note that these performance KPIs and benchmarks will vary between geos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">MAU for User Acquisition Managers<\/h3>\n\n\n\n<p>If an app is heavily investing in acquiring users but is not seeing this translate into long-term monthly active user metric (MAU) growth, the app may not be acquiring users from its target audience. In such instances, user acquisition managers should optimize their <a href=\"https:\/\/adjoe.io\/solutions\/advertise-your-app\/\" target=\"_blank\" rel=\"noreferrer noopener\">UA strategy<\/a> and evaluate their channels to see which drive the highest <a href=\"https:\/\/adjoe.io\/solutions\/advertise-your-app\/\" target=\"_blank\" rel=\"noreferrer noopener\">user retention<\/a>.<\/p>\n\n\n\n<p>In addition to challenges finding the right channels, reevaluating an app\u2019s UX and UI could also help increase the number of users that app retains. Optimizing the user onboarding process or integrating more native ads will help increase the number of your app\u2019s long-term users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">For App Monetization Managers<\/h3>\n\n\n\n<p>Monitoring demographic growth as well as revenue associated with that growth is essential to ensure an app\u2019s user base has a healthy month-over-month growth. Note that both <a href=\"https:\/\/adjoe.io\/solutions\/monetize-your-app\/playtime\/\">app monetization<\/a> potential and revenue for monthly active users from Tier 1 is considerably different than monthly active users in Tier 2.\u00a0<\/p>\n\n\n\n<p>If an app\u2019s MAU and monthly revenue growth doesn\u2019t align with what its monetization managers expect, then it\u2019s time to reevaluate things such as an <a href=\"https:\/\/adjoe.io\/blog\/app-monetization-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">app\u2019s monetization strategy<\/a>.<\/p>\n\n\n\n<p>Finally, to boost revenue, an app may need to re-engage its users. One solution is to send them push notifications or reminders to drive them further into the app. It\u2019s also worth considering <a href=\"https:\/\/adjoe.io\/blog\/the-state-of-rewarded-ads-leverage-them-or-leave-them\/\" target=\"_blank\" rel=\"noreferrer noopener\">rewarded solutions<\/a>, which create a compelling reason for them to return to an app.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Does <strong>MAU have Limitations<\/strong>? <\/h2>\n\n\n\n<p>MAU can\u2019t measure immediate progress and will not be useful for recently launched apps.&nbsp;<\/p>\n\n\n\n<p>Besides this, a 30-day time period is also limiting. It measures a user base on a month-to-month basis, so app developers can\u2019t pick up on daily changes to an app\u2019s performance.&nbsp;<\/p>\n\n\n\n<p>If they need a more precise measurement, <a href=\"https:\/\/adjoe.io\/glossary\/daily-active-users-dau\/\" target=\"_blank\" rel=\"noreferrer noopener\">daily active users<\/a> would be more appropriate. Especially, if an app expects its user base to interact with the app every day.&nbsp;<\/p>\n\n\n\n<p>Despite this, monthly active users is a fundamental metric to monitor in the app economy because it\u2019s one of the first indications of how big an app really is.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"708\" src=\"https:\/\/adjoe.io\/app\/uploads\/2024\/09\/monthly-active-users-on-major-apps-1024x708.png\" alt=\"Number of monthly active users for facebook, spotify, uber mothly active users. Monthly active users statistics for big apps - How to increase MAU?\" class=\"wp-image-85263\" style=\"width:720px\" srcset=\"https:\/\/adjoe.io\/wp-content\/uploads\/2024\/09\/monthly-active-users-on-major-apps-1024x708.png 1024w, https:\/\/adjoe.io\/wp-content\/uploads\/2024\/09\/monthly-active-users-on-major-apps-300x207.png 300w, https:\/\/adjoe.io\/wp-content\/uploads\/2024\/09\/monthly-active-users-on-major-apps-768x531.png 768w, https:\/\/adjoe.io\/wp-content\/uploads\/2024\/09\/monthly-active-users-on-major-apps-1536x1062.png 1536w, https:\/\/adjoe.io\/wp-content\/uploads\/2024\/09\/monthly-active-users-on-major-apps.png 1875w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Increase MAU (Monthly Active Users) in 2026?<\/strong><\/h2>\n\n\n\n<p>If a team of app developers has identified an issue with their app regarding churn or stickiness, it needs to know how to increase monthly active users.\u00a0App developers should invest in paid user acquisition or grow organically and, generally speaking, have a two-pronged approach:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>to work on strategies for engaging new users \u2013 through paid and organic channels, such as <a href=\"https:\/\/adjoe.io\/blog\/test-and-optimize-rewarded-advertising\/\">rewarded ads<\/a>, <a href=\"https:\/\/adjoe.io\/glossary\/what-are-rewarded-video-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">video ads<\/a><\/li>\n\n\n\n<li>to work on strategies or find <a href=\"https:\/\/adjoe.io\/solutions\/\" target=\"_blank\" rel=\"noreferrer noopener\">app solutions<\/a> to retain existing users \u2013 this could be through regular promotions to drive users to use the app or placement optimizations to increase an app\u2019s visibility, for example.<\/li>\n<\/ul>\n\n\n\n<p>Boosting <strong>monthly active users (MAU)<\/strong> helps app marketers <a href=\"https:\/\/adjoe.io\/blog\/mobile-app-retention-strategies\/\">improve retention rates<\/a> and reducing <strong>churn rate<\/strong>. <\/p>\n\n\n\n<p>Start by <strong>tracking monthly active users<\/strong>  to monitor <strong>user interaction<\/strong> and identify <strong>specific actions<\/strong> that define an active user. Focus on personalized engagement through <a href=\"https:\/\/adjoe.io\/glossary\/what-is-a-push-notification\/\" target=\"_blank\" rel=\"noreferrer noopener\">push notifications<\/a> and in-app messages to encourage repeat visits within <strong>30 days<\/strong>. <\/p>\n\n\n\n<p>Implement incremental rewards to motivate users, and app marketing campaigns (promotions, seasonal rewards bonus) to expand reach. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is the Right DAU \/ MAU Ratio?<\/h2>\n\n\n\n<p>The <strong>DAU\/MAU ratio<\/strong> compares daily active users (DAU) to monthly active users (MAU) to measure the percentage of monthly users who engage with your app within a 24-hour period. This ratio is a powerful indicator of <strong>user engagement<\/strong>, <strong>retention rates<\/strong>, and the overall <strong>value your app provides<\/strong>.<\/p>\n\n\n\n<p>With this metric, app marketers can <strong>forecast traction<\/strong> using analytics tools, predict potential revenue, and understand how often <strong>unique users<\/strong> return to their app. A higher DAU\/MAU ratio signals <a href=\"https:\/\/adjoe.io\/solutions\/loyalty-solutions\/\">strong user loyalty<\/a> and frequent interaction, while a lower ratio may indicate a need to improve user experience or reduce <a href=\"https:\/\/adjoe.io\/glossary\/what-is-churn-rate\/\">churn rate<\/a>.<\/p>\n\n\n\n<p>Monitoring the <strong>DAU\/MAU ratio<\/strong> helps evaluate user loyalty and growth. Tracking the <strong>number of unique users<\/strong> <strong>who engage<\/strong>, businesses can improve key performance metrics and effectively increase their <strong>number of active users<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">End Note<\/h2>\n\n\n\n<p><strong>Monthly active users<\/strong> is an insightful metric for app developers, monetization managers, and user acquisition managers to monitor closely.\u00a0<br><\/p>\n\n\n\n<p>Not only does the MAU metric indicate the stickiness of an app. Measured together with other key KPIs, such as <a href=\"https:\/\/adjoe.io\/blog\/increase-arpdau-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">ARPDAU<\/a>, app developers can assess the growth of their app over time and develop more targeted strategies going forward to improve app engagement, user acquisition, and revenue.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs: Monthly Active Users for Mobile Apps<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1646838261228\"><strong class=\"schema-faq-question\">What are Monthly Active Users (MAU)?<\/strong> <p class=\"schema-faq-answer\">The monthly active users (MAU) metric gives you the number of unique users logging in on your app every month.<br\/><br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1646838264459\"><strong class=\"schema-faq-question\">How Do You Calculate Monthly Active Users?<\/strong> <p class=\"schema-faq-answer\">You can usually find your MAU metric in your MMP dashboard. It\u2019s the aggregate of your daily active users over a 30-day period.<br\/><br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1646838266525\"><strong class=\"schema-faq-question\">How Can I Increase My MAU?<\/strong> <p class=\"schema-faq-answer\">You can increase your MAU by analyzing where your app\u2019s problems lie. If you see that your MAU is low or decreasing, you should look into optimizing your campaigns or your UA strategy.\u00a0<br\/><br\/>To boost <a href=\"https:\/\/adjoe.io\/blog\/mobile-app-retention-strategies\/\">long-term retention<\/a> and engagement, you should ensure users have a reason to keep opening your app, whether that\u2019s through rewards, a compelling in-app experience, a way to escape everyday reality, or all of the above.<br\/><\/p> <\/div> <\/div>\n","protected":false},"author":6,"featured_media":43320,"menu_order":0,"template":"","ppma_author":[217],"class_list":["post-15215","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Monthly Active Users (MAU)? 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