{"id":14910,"date":"2025-05-21T14:32:21","date_gmt":"2025-05-21T14:32:21","guid":{"rendered":"https:\/\/adjoe.io\/?post_type=glossary&#038;p=14910"},"modified":"2025-07-21T09:50:21","modified_gmt":"2025-07-21T09:50:21","slug":"in-app-events","status":"publish","type":"glossary","link":"https:\/\/adjoe.io\/zh-tw\/glossary\/in-app-events\/","title":{"rendered":"In-App Events"},"content":{"rendered":"\n<div class=\"glossary-description\">\n\t\t<div class=\"glossary-description__wrapper\">\n              <h1 class=\"glossary-description__title\">\n          What Are In-App Events?\n        <\/h1>\n      \t\t\t<div class=\"glossary-description__icon\"><\/div>\n\t\t\t<div class=\"glossary-description__text\">\n\t\t\t\tIn-app events are \u201ctracked actions\u201d that users perform in an app \u2013 such as app opens, levels completed, or purchases made. <br><br>App developers track and monitor these actions so that they can be used as a tool to optimize the user experience, increase stickiness within their app, measure performance, or find trends in user behavior.  \n\t\t\t<\/div>\n\t\t<\/div>\n<\/div>\n\n\n\n<div class=\"glossary-takeaways\">\n\t<div class=\"container\">\n\t\t<div class=\"glossary-takeaways__wrapper\">\n\t\t\t<div class=\"glossary-takeaways__title\">\n\t\t\t\tKey Takeaways\n\t\t\t<\/div>\n\t\t\t<div class=\"glossary-takeaways__text\">\n\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In-app events can be used to optimize user experience, LTV, and retention<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Developers can track events such as in-app-purchases, level completion, <\/span><span style=\"font-weight: 400;\">or app opens<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Due to privacy restrictions, there are now some in-app events that cannot be tracked on iOS devices, such as time spent in an app<\/span><\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Which In-App Events Should Developers Track?<\/strong><\/h2>\n\n\n\n<p>Developers gain greater insights into how users are interacting with their app \u2013 and how they are best monetized \u2013 when they monitor in-app events. Since the introduction of certain privacy regulations (iOS 14+ or <a href=\"https:\/\/www.appsflyer.com\/resources\/guides\/inside-skan\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SKAN<\/a>), developers are, however, now unable to track some of these events on iOS devices, such as time spent.<\/p>\n\n\n\n<p>Here are some common in-app events to track in the mobile app landscape:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">In-App Purchases<\/h3>\n\n\n\n<p>Developers can track how much revenue an app generates through <a href=\"https:\/\/adjoe.io\/glossary\/in-app-purchases\/\" target=\"_blank\" rel=\"noreferrer noopener\">in-app purchases (IAPs)<\/a>. Monitoring IAPs also helps developers identify patterns in their users\u2019 behavior, such as when they\u2019re more likely to make a purchase or when they would rather turn to <a href=\"https:\/\/adjoe.io\/blog\/the-state-of-rewarded-ads-leverage-them-or-leave-them\/\" target=\"_blank\" rel=\"noreferrer noopener\">rewarded ads<\/a> to earn coins.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">App Opens<\/h3>\n\n\n\n<p>If app developers want to increase their app <a href=\"https:\/\/adjoe.io\/glossary\/app-retention-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">retention rate<\/a>, they should measure how often users open an app. App opens are calculated by comparing the total number of app opens to the total number of users acquired in that same cohort.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"866\" height=\"1024\" src=\"https:\/\/adjoe.io\/app\/uploads\/2023\/11\/in-app-events-866x1024.png\" alt=\"graph showing in-app events and why they're important\" class=\"wp-image-89313\" style=\"width:720px\" srcset=\"https:\/\/adjoe.io\/wp-content\/uploads\/2023\/11\/in-app-events-866x1024.png 866w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/11\/in-app-events-254x300.png 254w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/11\/in-app-events-768x909.png 768w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/11\/in-app-events-1298x1536.png 1298w, https:\/\/adjoe.io\/wp-content\/uploads\/2023\/11\/in-app-events.png 1667w\" sizes=\"auto, (max-width: 866px) 100vw, 866px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Time Spent in App (Session Duration)<\/h3>\n\n\n\n<p>This metric helps developers understand how users are interacting with an app on a daily or weekly basis. If this metric declines (for example, after introducing more in-app ads), developers know they need to optimize \u2013 for example \u2013 the in-app experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">App Registrations<\/h3>\n\n\n\n<p>App registrations help developers track how many users sign up for an app and whether they are returning customers or not. From this information, app development teams can calculate important KPIs such as <a href=\"https:\/\/adjoe.io\/glossary\/app-lifetime-value-ltv\/\" target=\"_blank\" rel=\"noreferrer noopener\">app lifetime value<\/a> or the cost of acquiring users.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Should Developers Track In-App Events?<\/strong><\/h2>\n\n\n\n<p>To monitor in-app events is to monitor how an app\u2019s in-app economy strategy is working and where improvements could be made. As more apps turn to hybrid monetization models, it is important to track not only IAPs but how engaged users are after the introduction of certain ad formats. Here are more reasons why developers should track in-app events:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>to measure how often users take a particular action, such as make a purchase or redeem rewards<\/li>\n\n\n\n<li>to identify which devices or platforms are used more for certain behavior<\/li>\n\n\n\n<li>to understand engagement with different parts of an app \u2013 and if there is any friction anywhere in the user experience<\/li>\n\n\n\n<li>to understand the lifetime value of a user and gauge which users are most valuable and stick around for the longest; from this, UA teams can segment users and optimize campaigns better based on user behavior<\/li>\n\n\n\n<li>to determine how users react to new features and updates within an app<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/adjoe.io\/app\/uploads\/2024\/01\/why-track-in-app-events-1024x768.jpg\" alt=\"phone screen mockup explaining why developers should track in-app events\" class=\"wp-image-64496\" style=\"width:910px\" srcset=\"https:\/\/adjoe.io\/wp-content\/uploads\/2024\/01\/why-track-in-app-events-1024x768.jpg 1024w, https:\/\/adjoe.io\/wp-content\/uploads\/2024\/01\/why-track-in-app-events-300x225.jpg 300w, https:\/\/adjoe.io\/wp-content\/uploads\/2024\/01\/why-track-in-app-events-768x576.jpg 768w, https:\/\/adjoe.io\/wp-content\/uploads\/2024\/01\/why-track-in-app-events-1536x1152.jpg 1536w, https:\/\/adjoe.io\/wp-content\/uploads\/2024\/01\/why-track-in-app-events-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>App developers and user acquisition managers need to measure in-app events to understand how users interact with their mobile app after installing it.<\/p>\n\n\n\n<p>Based on various in-app events data \u2013 such as completion rates, in-app purchases, and app opens \u2013 developers can see if over time their UA or monetization strategies are contributing to higher app revenue and a more loyal user base, with higher <a href=\"https:\/\/adjoe.io\/glossary\/roas\/\" target=\"_blank\" rel=\"noreferrer noopener\">ROAS<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQs<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1681207001782\"><strong class=\"schema-faq-question\">What Are In-App Events?<\/strong> <p class=\"schema-faq-answer\">In-app events are the actions that users take while using an app. This could include making a purchase, signing up for the app, or playing up until a certain level within a game.<br\/><br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1684740031834\"><strong class=\"schema-faq-question\">What Are Examples of In-App Events?<\/strong> <p class=\"schema-faq-answer\">Some examples include logging into the app, making a purchase, or completing a level.<br\/><br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1684739997985\"><strong class=\"schema-faq-question\">Why Is It Important to Track an In-App Event?<\/strong> <p class=\"schema-faq-answer\">By tracking in-app events, developers can learn what current users do within their app and how they interact with it. They then analyze this information to better understand their users and how they behave in certain areas of the app \u2013 and optimize accordingly.<br\/><br\/><\/p> <\/div> <\/div>\n","protected":false},"author":26,"featured_media":44475,"menu_order":0,"template":"","ppma_author":[73],"class_list":["post-14910","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In-App Events: What to Track in an App &amp; Why | adjoe<\/title>\n<meta name=\"description\" content=\"What are in-app events &amp; which should a developer track? 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