{"id":109352,"date":"2025-06-26T17:52:28","date_gmt":"2025-06-26T17:52:28","guid":{"rendered":"https:\/\/adjoe.io\/?post_type=glossary&#038;p=109352"},"modified":"2025-07-10T15:37:43","modified_gmt":"2025-07-10T15:37:43","slug":"bid-request","status":"publish","type":"glossary","link":"https:\/\/adjoe.io\/zh-tw\/glossary\/bid-request\/","title":{"rendered":"Bid Request"},"content":{"rendered":"\n<div class=\"glossary-description\">\n\t\t<div class=\"glossary-description__wrapper\">\n              <h1 class=\"glossary-description__title\">\n          What Is a Bid Request?\n        <\/h1>\n      \t\t\t<div class=\"glossary-description__icon\"><\/div>\n\t\t\t<div class=\"glossary-description__text\">\n\t\t\t\tA bid request in programmatic advertising is a real-time message sent from a publisher&#8217;s ad space to demand-side platforms (DSPs), requesting bids to display an ad to a specific user.\n\t\t\t<\/div>\n\t\t<\/div>\n<\/div>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"glossary-takeaways\">\n\t<div class=\"container\">\n\t\t<div class=\"glossary-takeaways__wrapper\">\n\t\t\t<div class=\"glossary-takeaways__title\">\n\t\t\t\tKey Takeaways\n\t\t\t<\/div>\n\t\t\t<div class=\"glossary-takeaways__text\">\n\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<ul>\n<li><strong>Enables Real-Time Ad Auctions<\/strong><\/li>\n<\/ul>\n<p><strong>Bid requests<\/strong> trigger instant automated auctions, connecting publishers and advertisers.<!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><!-- \/wp:paragraph --><\/p>\n<ul>\n<li><strong>Drives Relevant Ads<\/strong><\/li>\n<\/ul>\n<p>They supply data that helps deliver personalized, relevant ads to users.<!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><!-- \/wp:paragraph --><\/p>\n<ul>\n<li><strong>Powers Publisher Revenue<\/strong><\/li>\n<\/ul>\n<p>Competition from <strong>bid requests<\/strong> ensures publishers get the best price for their ad space.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:28px\"><strong>Bid Requests&#8217; Role in Mobile Advertising<\/strong>?<\/h2>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Bid requests facilitate the process of <a href=\"https:\/\/adjoe.io\/glossary\/open-rtb-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">real-time bidding<\/a> (RTB) for <a href=\"https:\/\/adjoe.io\/blog\/programmatic-advertising-kpis\/\" target=\"_blank\" rel=\"noreferrer noopener\">programmatic advertising<\/a>, where ad space is auctioned off to the highest bidder.<\/p>\n\n\n\n<p>A bid request is a piece of code to sell display ads and inventory details. It allows users to see ads most suited to them, and for multiple advertisers to use the same ad spot on a given publisher\u2019s platform.<\/p>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"711\" src=\"https:\/\/adjoe.io\/app\/uploads\/2025\/06\/glossary_Bid-Request-01-1024x711.jpg\" alt=\"What is bid request? Bid request in programmatic advertising - bid request definition? Bid request how it works? Real-time bidding - adjoe glossary \" class=\"wp-image-109356\" srcset=\"https:\/\/adjoe.io\/wp-content\/uploads\/2025\/06\/glossary_Bid-Request-01-1024x711.jpg 1024w, https:\/\/adjoe.io\/wp-content\/uploads\/2025\/06\/glossary_Bid-Request-01-300x208.jpg 300w, https:\/\/adjoe.io\/wp-content\/uploads\/2025\/06\/glossary_Bid-Request-01-768x533.jpg 768w, https:\/\/adjoe.io\/wp-content\/uploads\/2025\/06\/glossary_Bid-Request-01-1536x1067.jpg 1536w, https:\/\/adjoe.io\/wp-content\/uploads\/2025\/06\/glossary_Bid-Request-01-2048x1422.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:28px\"><strong>How Does a Bid Request Work?<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A bid request is used like this:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>When a user opens an app or visits a web page, the publisher\u2019s ad server or <a href=\"https:\/\/adjoe.io\/glossary\/supply-side-platform-ssp\/\" target=\"_blank\" rel=\"noreferrer noopener\">supply-side platforms<\/a> (SSPs) quickly generate a bid request.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>The publisher\u2019s ad server or SSP is essentially the app or site saying, \u2018<em>I have ad space available, who wants to bid on it?<\/em>\u2019<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"711\" src=\"https:\/\/adjoe.io\/app\/uploads\/2025\/06\/glossary_Bid-Request-02-1024x711.jpg\" alt=\"How bid request works? Steps. What is bid request? Bid request in programmatic advertising. \" class=\"wp-image-109361\" srcset=\"https:\/\/adjoe.io\/wp-content\/uploads\/2025\/06\/glossary_Bid-Request-02-1024x711.jpg 1024w, https:\/\/adjoe.io\/wp-content\/uploads\/2025\/06\/glossary_Bid-Request-02-300x208.jpg 300w, https:\/\/adjoe.io\/wp-content\/uploads\/2025\/06\/glossary_Bid-Request-02-768x533.jpg 768w, https:\/\/adjoe.io\/wp-content\/uploads\/2025\/06\/glossary_Bid-Request-02-1536x1067.jpg 1536w, https:\/\/adjoe.io\/wp-content\/uploads\/2025\/06\/glossary_Bid-Request-02-2048x1422.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The request contains ad space and user information about the ad slot, the user\u2019s device, location, and the app information.\u00a0<\/p>\n\n\n\n<p>2. The bid request is sent to an <a href=\"https:\/\/adjoe.io\/glossary\/what-is-an-ad-exchange\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad exchange<\/a>, which shares it with multiple <a href=\"https:\/\/adjoe.io\/glossary\/demand-side-platform-dsp\/\" target=\"_blank\" rel=\"noreferrer noopener\">demand-side platforms<\/a> (DSPs) and advertisers. Each DSP reviews the data and decides if they want to place a bid and how much.&nbsp;<\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"711\" src=\"https:\/\/adjoe.io\/app\/uploads\/2025\/06\/glossary_Bid-Request-03-1024x711.jpg\" alt=\"How bid request works? Steps. What is bid request? Bid request in programmatic advertising. \" class=\"wp-image-109366\" srcset=\"https:\/\/adjoe.io\/wp-content\/uploads\/2025\/06\/glossary_Bid-Request-03-1024x711.jpg 1024w, https:\/\/adjoe.io\/wp-content\/uploads\/2025\/06\/glossary_Bid-Request-03-300x208.jpg 300w, https:\/\/adjoe.io\/wp-content\/uploads\/2025\/06\/glossary_Bid-Request-03-768x533.jpg 768w, https:\/\/adjoe.io\/wp-content\/uploads\/2025\/06\/glossary_Bid-Request-03-1536x1067.jpg 1536w, https:\/\/adjoe.io\/wp-content\/uploads\/2025\/06\/glossary_Bid-Request-03-2048x1422.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>3. <strong>Bids are returned within milliseconds<\/strong>. The highest bid wins, and the winning ad is instantly shown to the user as the app or web page loads.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"711\" src=\"https:\/\/adjoe.io\/app\/uploads\/2025\/06\/glossary_Bid-Request-04-1024x711.jpg\" alt=\"How bid request works? Steps. What is bid request? Real time bidding and bid request in programmatic advertising. \" class=\"wp-image-109371\" srcset=\"https:\/\/adjoe.io\/wp-content\/uploads\/2025\/06\/glossary_Bid-Request-04-1024x711.jpg 1024w, https:\/\/adjoe.io\/wp-content\/uploads\/2025\/06\/glossary_Bid-Request-04-300x208.jpg 300w, https:\/\/adjoe.io\/wp-content\/uploads\/2025\/06\/glossary_Bid-Request-04-768x533.jpg 768w, https:\/\/adjoe.io\/wp-content\/uploads\/2025\/06\/glossary_Bid-Request-04-1536x1067.jpg 1536w, https:\/\/adjoe.io\/wp-content\/uploads\/2025\/06\/glossary_Bid-Request-04-2048x1422.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Data collected during the bid request:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Device info (Device type, OS, browser)<\/li>\n\n\n\n<li>Location (IP address)<\/li>\n\n\n\n<li>Ad slot details (ad size, placement)<\/li>\n\n\n\n<li>Device IDs (<a href=\"https:\/\/adjoe.io\/glossary\/gaid-google-advertising-id\/\" target=\"_blank\" rel=\"noreferrer noopener\">GAID<\/a>, IDFA) &amp; cookies<\/li>\n\n\n\n<li>Publisher info (site or app name)<\/li>\n\n\n\n<li>Privacy signals (consent status)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Pros &amp; Cons of Bid Requests for Programmatic Ads?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:26px\"><strong>Advertisers&nbsp;<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-background has-fixed-layout\" style=\"background:linear-gradient(90deg,rgb(254,253,253) 100%,rgb(169,184,195) 100%)\"><tbody><tr><td><strong>Pros of Advertisers<\/strong><\/td><td><strong>Cons of Advertisers<\/strong><\/td><\/tr><tr><td>Target ads to the right users at the right moment.<\/td><td>Ads may show on pages with mismatched content.<\/td><\/tr><tr><td>Ad fraud risks, like fake impressions or clicks in auctions.<\/td><td>Requires careful setup to avoid poor ad placements.<\/td><\/tr><tr><td>Adjust bids instantly based on real-time signals.<\/td><td>Ad fraud risks like fake impressions or clicks in auctions.<\/td><\/tr><tr><td>Competitive auctions lower advertising costs.<\/td><td>Complex to manage without technical expertise.<\/td><\/tr><tr><td><\/td><td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:26px\"><strong>Publishers<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Pros for Publishers<\/strong><\/td><td><strong>Cons for Publishers<\/strong><\/td><\/tr><tr><td>Boost revenue by selling ad space to the highest bidder in real time.<\/td><td>Risk of ads showing next to unsuitable content if controls aren\u2019t set.<\/td><\/tr><tr><td>Set floor prices to boost in-app earnings per <a href=\"https:\/\/adjoe.io\/glossary\/ad-impressions\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad impression<\/a>.<\/td><td>Requires technical setup (SSPs, header bidding) to perform well.<\/td><\/tr><tr><td>Access multiple bid advertisers simultaneously\u00a0&amp; premium deals.<\/td><td>Auction prices vary.<\/td><\/tr><tr><td>Full control over blocking unwanted ads or categories.<\/td><td>Vulnerable to ad fraud<strong>,<\/strong> like domain spoofing or bot traffic.<\/td><\/tr><tr><td>Transparency on bids, buyers, and pricing.<\/td><td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How Bid Requests Work in Programmatic Auctions?<\/h2>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:26px\"><strong>Open Bidding<\/strong><\/h3>\n\n\n\n<p>The server-to-server auction sends a bid request simultaneously to multiple <a href=\"https:\/\/adjoe.io\/glossary\/what-is-an-ad-exchange\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad exchangers<\/a>, SSPs, and ad networks. Each source evaluates the opportunity, and the top bid is selected for that ad impression, all happening in real time.<\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:26px\"><strong>Header Bidding<\/strong><\/h3>\n\n\n\n<p><strong>Header Bidding<\/strong> uses JavaScript code <em>(header wrapper)<\/em> placed on the publisher\u2019s app. The bid request goes out to multiple demand sources <em>before<\/em> calling the ad server.<\/p>\n\n\n\n<p>This setup lets publishers invite multiple buyers to bid at once, often beating traditional <a href=\"https:\/\/adjoe.io\/glossary\/waterfall-bidding-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">waterfall bidding<\/a> setups in yield. Bid requests in the header bidding process create a fairer, more competitive environment, boosting <a href=\"https:\/\/adjoe.io\/glossary\/ad-fill-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">fill rates<\/a> and <a href=\"https:\/\/adjoe.io\/glossary\/cost-per-mille-cpm\/\" target=\"_blank\" rel=\"noreferrer noopener\">CPMs<\/a>.<\/p>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:26px\"><strong>Real-Time Bidding (RTB)<\/strong><\/h3>\n\n\n\n<p>In RTB, every ad impression is auctioned individually in real time. A bid request is triggered the moment a user opens an app or web page. This request includes rich data <em>(device type, location, app info, user behavior)<\/em> and is sent to multiple DSPs.<\/p>\n\n\n\n<p>Each DSP analyzes the data and decides how much to bid <em>for that single impression<\/em>. The ad from the highest bidder is shown instantly as the app loads.<\/p>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Expert Insight: Real-Time Bidding with adjoe Academy<\/h2>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"PGlmcmFtZSB0aXRsZT0iVGhlIE1pbGxpc2Vjb25kIEF1Y3Rpb246IFJlYWwtVGltZSBCaWRkaW5nIEV4cGxhaW5lZCDimqEiIHdpZHRoPSI1MDAiIGhlaWdodD0iMjgxIiBzcmM9Imh0dHBzOi8vd3d3LnlvdXR1YmUuY29tL2VtYmVkLzlCN0xCVjh3Sk9ZP2ZlYXR1cmU9b2VtYmVkIiBmcmFtZWJvcmRlcj0iMCIgYWxsb3c9ImFjY2VsZXJvbWV0ZXI7IGF1dG9wbGF5OyBjbGlwYm9hcmQtd3JpdGU7IGVuY3J5cHRlZC1tZWRpYTsgZ3lyb3Njb3BlOyBwaWN0dXJlLWluLXBpY3R1cmU7IHdlYi1zaGFyZSIgcmVmZXJyZXJwb2xpY3k9InN0cmljdC1vcmlnaW4td2hlbi1jcm9zcy1vcmlnaW4iIGFsbG93ZnVsbHNjcmVlbj48L2lmcmFtZT4=\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div><\/div>\n<\/div><\/figure>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How to Optimize Bid Request: Best Practices<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">For Publishers (Selling Ad Space)<\/h3>\n\n\n\n<p>Publishers optimize bid requests to attract higher bids for their ad inventory. Best practices include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High-Quality Bid Requests<\/strong>: Provide detailed, accurate user data. More relevant data leads to better targeting and higher bids from advertisers.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimal Ad Formats &amp; Placements:<\/strong> Experiment with <strong>different ad sizes<\/strong> and positions on your app, using performance data to identify combinations that yield the best revenue.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Boost Bid Value with Accurate Data<\/strong>: Send rich, accurate bid data to help <a href=\"https:\/\/adjoe.io\/glossary\/demand-side-platform-dsp\/\" target=\"_blank\" rel=\"noreferrer noopener\">DSPs<\/a> value your inventory and drive higher bids.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">For Advertisers (Bidding on Ad Space)<\/h3>\n\n\n\n<p>Advertisers optimize bid requests by strategically bidding to reach their target audience efficiently. Best practices include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Define Clear Campaign Goals<\/strong>: Know what you want to achieve (e.g., brand awareness, traffic, conversions, ROI) as this impacts your bidding strategy.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Conversion Tracking<\/strong>: Ensure accurate conversion tracking. Automated bidding process heavily relies on this data for effective optimization.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automated Bidding<\/strong>: Use smart bidding strategies (e.g., Target CPA, Target <a href=\"https:\/\/adjoe.io\/glossary\/roas\/\" target=\"_blank\" rel=\"noreferrer noopener\">ROAS<\/a>) for real-time optimization, and monitor performance.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimize Creatives<\/strong>: High-quality ads and conversion-optimized landing pages are essential; a good bid is wasted on a poor user experience.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analyze and Adapt<\/strong>: Continuously analyze historical data, <a href=\"https:\/\/adjoe.io\/glossary\/a-b-testing-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B testing<\/a> to refine your strategies for increased ROI.<\/li>\n<\/ul>\n\n\n\n<p><em>\ud83d\udc49  <strong>Dive deeper<\/strong>: <\/em><a href=\"https:\/\/adjoe.io\/blog\/programmatic-bidding-for-mobile-in-app-advertising\/\"><em>How to optimize programmatic bidding strategy?<\/em><\/a><em>&nbsp;<\/em><\/p>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1750949479302\"><strong class=\"schema-faq-question\"><strong>Do I have to bid in real-time for all ad spaces?<\/strong><\/strong> <p class=\"schema-faq-answer\">No, you don\u2019t have to bid in real-time for all ad spaces. Real-time bidding is used in open programmatic auctions where each impression is sold to the highest bidder in real time.\u00a0<br\/><br\/>But many ad spaces are sold through programmatic direct, preferred deals, or private marketplaces. It\u2019s where prices and inventory are pre-negotiated and no real-time bidding is required.<br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1750949497179\"><strong class=\"schema-faq-question\"><br\/><strong>How are bid requests used?<\/strong><\/strong> <p class=\"schema-faq-answer\">Bid requests deliver the most relevant ads to each visitor in real time. They include data like user behavior, device information, and ad inventory details. It allows advertisers to target specific audiences, such as returning customers or competitors\u2019 visitors.<br\/><br\/>For example, <strong>bid requests<\/strong> can contain identifiers like cookies or device IDs (GAID, IDFA), helping advertisers avoid showing ads to users who recently purchased. They can instead focus on reaching new potential users or boosting app installs, or retention.\u00a0<br\/>The precise targeting ensures ads are more effective and budgets are spent wisely.<br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1750949535313\"><strong class=\"schema-faq-question\"><br\/><strong>What&#8217;s the main difference between a bid request and a bid response?<\/strong><br\/><\/strong> <p class=\"schema-faq-answer\">A bid request is sent by the publisher to advertisers asking how much they\u2019re willing to pay to show an ad to a specific user.<br\/>A <strong>bid response<\/strong> is the advertiser\u2019s reply, stating their bid price and the ad they want to show if they win.<br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1750949601851\"><strong class=\"schema-faq-question\"><br\/><strong>What key information does a bid request contain?<\/strong><br\/><\/strong> <p class=\"schema-faq-answer\">A bid request typically includes device details (type, OS, browser), user location (IP-based), audience data or interests (if consented), and ad inventory information like ad size and placement.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1750949630081\"><strong class=\"schema-faq-question\"><br\/><strong>How fast does a bid request process happen?\u00a0<\/strong><br\/><\/strong> <p class=\"schema-faq-answer\">The entire process, from request to ad display, happens in milliseconds, usually while the app is still loading.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p><\/p>\n","protected":false},"author":57,"featured_media":109356,"menu_order":0,"template":"","ppma_author":[185,50],"class_list":["post-109352","glossary","type-glossary","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Bid Request? 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